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Passive Voice Apa Format Essay

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APPLE’S GREAT FIRST HIT

Apple Inc.’s Great First Hit: The iPod

Apple Inc.’s Great First Hit: The iPod
Apple products and their increasing commercialization on our country will be discussed in the following essay; [Apple Inc.] dates from 1976 and since then, its growth and expansion has been immense. Apple is “considered amongst the largest information technology companies, ranking on the second place, coming behind Samsung Electronics and it’s the third largest mobile phone maker, being topped only by Samsung and Nokia (second and first place, respectively)” (Gartner, 2012).
The company was founded on April 1 of 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, later; the first one will become spokesman and one of the most recognized faces of the company. Their first product was an assembled circuit board without screen nor monitor and was called Apple I. As their founders analyzed other companies’ products and their functionality, another format and reach of Apple products were prototyped, to be sold in a near future. Later on, Steve Jobs was fired.
Although with the launch of one of their first Macintosh came a profitable era, called “Apple’s first golden age” for Apple, which reaches from 1989 to 1992 (MacAddict, 1992), its undying competence with Microsoft, their sworn rival, the suit later filed against them, along with a lot of failed products their stock prices and market share were brought to a downward slide. A new CEO (Gil Amelio) was brought in after the other two before them failed to improve Apple’s new developing software which was believed would save the company and changes in the company were made. Jobs was brought back as an advisor by Amelio. Amelio’s effectiveness was questioned and the board later fired him, leaving Jobs as CEO of Apple Inc. once again; and the company was once more restructured.
The company was going to be

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