...2012 Addicted to Smartphones? Have you ever experienced a sudden burst of laughter from someone beside you, and when you turn your head, that person is just watching his or her cell phone without realizing that he or she is in public and disturbs others? Have you ever paid attention to what people around you are doing when waiting for a bus, sitting in the subway, or even before a meal comes to the table? How many of them are holding a smartphone with eyes focused on the screen and fingertips busy dancing back and forth on the touch panel, and never get bored? With the development of 3G and wireless technology, cell phones are no longer restricted to simple communications such as calling or texting. After the appearance of smartphones, things like surfing the Internet, socializing, taking photos or even FaceTime can be done instantly in your hand. Smartphones are becoming parts of many people's lives. These days, a new phenomenon named "smartphone addiction" has emerged. In fact, recently in China, the spread of smartphones has attracted more and more young people into the world of virtual Internet at the expense of their interaction with real world relationships; it has also aroused heated discussions on whether or not we should take some actions on limiting this tendency. As a matter of fact, even though smartphones have created a more convenient life and have also changed our way of communication in a digital era, the improper use of smartphones is problematic in our...
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...ADM 3713 - Management of Information Systems 24 May, 2014 For Companies Both Big and Small: Running a Business on Smartphones Table of Contents Introduction Question 1 Question 2 Question 3 Citations Introduction CPS Energy a company based in San-Antonio, Texas, the nation largest municipally owned energy utility providing both natural gas and electric service. Christopher Baaron, CPS Energy's vice president and chief information officer show that external changes was imminent or else they won't have been a position to compete in the future that's when the company introduced the Magellen Program; as a better way to mobilize and connect its traditional workforce to the people and systems they needed to do their jobs. The goals of the program is to extend CPS’ networking infrastructure, build its own secure wi-fi networks in offices and warehouses, deploy smartphones and custom mobile applications to all CPS staffers who didn’t have a laptop or other mobile device. Previous to the Magellan Program CPS workers had limited access to IT systems and resources if they are not in the office or warehouse, they had to be physically present to diagnose problems, which meant deploying several employees to a particular problem site taking several days to finish. Lloyd's Construction in Eagan, Minnesota, a family run company that provides expert demolition, excavation, roll-offs, waste management, and related services, taking down commercial...
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...According to an Olswang report in early 2011, smartphones are experiencing accelerating rates of adoption: 22% of UK consumers already have a smartphone, with this percentage rising to 31% amongst 24–35 year olds. Growth in demand for advanced mobile devices boasting powerful processors and graphics processing units, abundant memory (FLASH memory), high-resolution screens with multi-touch capability, and open operating systems has outpaced the rest of the mobile phone market for several years.[6] According to a study by ComScore, over 45.5 million people in the United States owned smartphones in 2010 out of 234 million total subscribers.[7] Despite the large increase in smartphone sales in the last few years, smartphone shipments only make up 20% of total handset shipments, as of the first half of 2010.[8] In March 2011 Berg Insight reported data that showed global smartphone shipments increased 74% from 2009 to 2010. (http://en.wikipedia.org/wiki/Smartphone) A phone that sees the world like you do, in 3D Now your photos can have as much depth as the moment itself. HTC EVO 3D captures your photos and videos in 3D, plus you can view them without the glasses. The stunning 4.3-inch qHD display gives you crisp websites, vivid images and incredibly fluid videos. Active lockscreen A lockscreen with zero steps to access info and tasks. Homescreen with richer content New visual design provides you with more information and live updates. Faster browsing Better browsing with...
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...freemyStarbucks and Starbucks Card Mobile apps for the iPhone (and select BlackBerry devices), the company is not yet serving an official Android app (although one is in the works). In this edition of Meet the Makers, Starbucks Innovation executive Chuck Davidson explains what went into developing apps that let customers pay for their Starbucks orders, the role social media has in driving application downloads, and how the company incorporates and responds to feedback submitted via the apps. Appolicious: Culture is such an important cornerstone of the Starbucks brand. While there are so many technologies that can be incorporated into your mobile apps, how do you go about providing the right blend of services for your customers? [pic]Chuck Davidson: We heard from our customers that they wanted a faster, more convenient way to pay, and witnessed a great response to our Starbucks Card Mobile App and our mobile payment tests in Seattle, Northern California, New York and at Starbucks in more than 1,000 U.S. Target stores. We expanded mobile payment nationwide in January 2011 so our customers can experience a new, faster way to pay with their iPhones or BlackBerry smartphones. The Starbucks Card Mobile App provides customers with a fast and easy way to make purchases and manage their Starbucks Card accounts with their mobile phone. In addition to easy payment capability, Starbucks Card Mobile App users have...
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...Key Issues of Dell’s E-commerce In 1996, Dell began to sale computers via Internet. In last year, the Dell’s revenue from online sale occupied more than 25% of its total revenue. e-commerce become an important distribution channel and profit resource of Dell. Over the years, Dell reached some achievements, also got some problems in e-commerce. Pool online service The poor online service is a big problem of Dell’s e-commerce. Some people think online shopping is more like a self-service shopping model. Customers choose goods and pay for it, then just wait for delivery. However, Dell is different, Dell sell computers, customers need more information than other products. Therefore, a good online service can retain and attract more customers. Dell’s poor online service was show up in three parts: less communication channel, passive wait, and poor service quality. The first problem of Dell’s e-commerce is less communication channels and time. When customers buy products on Dell.com, Dell just offer talk chat and cellphone two communication channels to customers. So, Dell may slight some customers when peak hours. If customers couldn’t get help in time, they will go to other website which can offer them a better service. Also, the time of online service is limited. People like shopping online because “shopping online is convenient for anyone, anytime (Dragan, 2013)”. Flexible time is a big reason why online shopping attracts customers. Dell should try best to meet customers’...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...staying connected in emergency situations. Having a phone is a good way to stay in touch with friends and family. One easy way they can keep in touch is through technology. Family members that often go off to war want to keep in touch by facetime or email. Technology has allowed this generation to see their loved ones more often than usual. In “For People with Disabilities, Smartphone Use May be a Matter of Survival, Not Addiction." by Jamison Hill states that, “Refugees separated by war use their smartphones to keep in contact with family and access the Internet to read news relevant to their situation or tell their story on social media”(Hill). People that go off to fight for their country can’t see their family, so the only way to contact them is through technology. Technology...
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...have different capabilities in comparison to a normal cell phone. It can check e-mails, make phone calls, and browse the web in its basic form. Examples of smart phones’ operating systems today include, Android (Google), iPhone (Apple), Windows mobile (MS), Blackberry OS (RIM), and S60 (Symbian). These operating systems allow their customers to use different applications for their needs. Smartphone users have an access to the internet. This means that extremely many things can be done by a small device that is portable and one can carry it around everywhere. The users have internet on their pockets (Reed, 2010). The Smartphone is more than a phone and more than a computer. In America, today, 42% of phone users have Smart phones. Smartphone became a revolutionary innovation when Apple released its first generation of Iphone (Reed, 2010). This became a benchmark for Smartphone makers to adhere to in order to gain the market share in the Smartphone market. Today each company is trying to come up with the best smart phones so as to be able to compete with others. IPhone reinvented a Smartphone in 2007. Nowadays, most Smart phones support a number of applications that users can download. For example, Apple’s App Store on iTunes enables program users and developers to download and upload over 300, applications to use (Job, 2010). They have applications of different purposes such as education, games, medication and finance. These applications attract different kinds of users since...
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...based on the end-user of the technologies explored. The goal of this research is two-fold: 1) to investigate consumers’ current behaviour; and 2) to understand how their attitudes and concerns could help predict future behaviour. With the increase of choices among consumers, mobile payments is approaching a critical mass, if not maturity. In 2013, worldwide mobile payments reached $154 billion, and it has been predicted that this figure will reach $721 billion by 20171. In the U.K., mobile payments are expected to reach £53.6 billion in the next ten years, and 75 percent of the U.K. population is expected to have a smartphone by 20192. According to The Financial Times3, U.K. consumers are increasingly using mobile phones and tablets to make purchases — with mobile spending reaching £9.7 billion last year. Moreover, the July 2015 launch of Apple pay in the U.K. will drive even more adoption of m-payments in the near future. These are positive indicators — but the market is still nascent. Gartner, Inc., (2013). Gartner Says Worldwide Mobile Payment Transaction Value to Surpass $235 Billion in 2013. [Online]. 4 June 2013. Available at: http://www.gartner.com/newsroom/id/2504915...
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...For Companies Both Big and Small: Running a Business on Smartphones 02 September 2015 In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. Smartphone’s assist these companies in multiple ways to increase their profitability. In the case of San Antonio based utility provider, CPS Energy, it streamlined there operations. In some situations in the field their current model of operation often required multiple, non-specialized individuals to address a single incident or work order. The use of cell phones allowed not only for a single individual in most cases to be dispatched, that individual could perform multiple functions. The Smartphone could be utilized to take pictures on site of damage or infrastructure concerns and relay that information (photo) to the office immediately. This allows expert troubleshooting off-site, enabling instructions to be sent back to the employee in the field or the appropriate individual dispatched; who also will be available, in a moment’s notice, via theory Smartphone. In addition the Smartphone provides GPS capability for tracking and locating and as emergency notification if necessary. All of this translates into to fairly significant cost reductions for CPS Energy. While it does not specifically state in the case study, it can be assumptive that the fewer field personnel dispatched...
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...E-Marketing summary Chapter 1 Senders: Consumers send tens of millions of messages and put millions of photographs and videos online. They think and work according to tried and trusted patterns. Utilization of customer date builds up a lot of experience for direct marketers. Wehkamp placed the first direct response advertisement on TV magazines. (direct response: consumers can order directly from there) Direct marketing tools used by: mail order companies, insurance companies, training institutes, banks, the automotive industry, fund raisers, publishers, thousands of commercial product and service suppliers.( sort: direct mail, telephone, email , internet) Producers of fast moving consumers goods use: Mass media: newspapers ,door-to-door, flyers, radio, TV. In mass communication the marketers are usually the senders. Previously feedback is being tracked by clicking behavior an actual responses. The well- informed 21st century consumer knows where to find information and, together with other consumers, is proving greater transparency than ever. Digital communication: Internet, e-mails and Sms. It has been reported that the number of communication has increased by between 70 and 250 times during the course of a single generation. Meaning that the recipient’s brain is much more strong than before – messages can be read and understood completely differently from what the marketer had in mind, which can produce unexpected and unintended effects. The filters that recipient...
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...Smartphone Security Survey of U.S. consumers Sponsored by AVG Technologies Independently conducted by Ponemon Institute LLC Publication Date: March 2011 Ponemon Institute© Research Report Smartphone Security Survey of U.S. Consumers Ponemon Institute, March 2011 Part 1. Introduction Ponemon Institute is pleased to present the findings of the Smartphone Security Survey: A Study of U.S. Consumers sponsored by AVG Technologies. The goal of the research is to determine consumers’ perceptions about the potential privacy and security risks when using their smartphones. In addition, we wanted to learn if participants in our study care about these risks and if they take security precautions. We surveyed 734 consumers who are 18 years and older and own a smartphone. The risks that we address in our survey concern location tracking, transmission of confidential payment without the user’s knowledge or consent, diallerware (specialized malware unique to smartphones), spyware, viruses from insecure WiFi networks and others. What we learned is that most of the consumers in our study are using their smartphones without understanding that they are exposing their sensitive information to the risks listed above. We also believe the findings of this study signal a potential security risk for organizations because so many consumers surveyed use their smartphones for both business and personal use. With business confidential information stored on these smartphones, organizations should...
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...* Distribution a. geographical coverage b. distribution channels c. physical distribution and logistics d. electronic distribution Mobile phone accessories revenue grew 18% to $1.2 Billion in 2010 and in 2012 grew to $20 billion. By 2017, estimated revenue of smartphone accessories is supposed to be close to $38 billion. As you can see the smartphone market is booming and with it the smartphone accessories market is booming. Otterbox is a very well-known company in the U.S. and some European countries. If Otterbox could grab a big market share in China, it would be crucial for the company. Being able to maximize revenues and reduce costs within the distribution sector is crucial. Also, being able to adjust to other cultures and capitalize on a distribution deal is crucial. There are many different laws, regulations, and restrictions to exporting goods globally. I will discuss what I think is the most efficient and effective way to distribute Otterbox products into Shanghai and Beijing. Once the product is created and promoted you have to figure out which market is the best market for your product. We are going to try to enter the Shanghai and Beijing markets. There is a lot of potential for such a big and rapidly growing market. All consumer and industrial products will eventually go through the distribution process. The trick is making the distribution as profitable and efficient as possible. We believe that having agent middlemen in the beginning of the distribution...
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...Designer fashion chain Ted Baker has weathered the tough economy to deliver robust rises in sales and profits. The company has reaped the benefits of a global expansion programme, as fellow retailers in the UK feel the pressure from the ongoing squeeze on consumer spending during a double-dip recession. Ted Baker - which started as a shirt store in Glasgow in 1988 - has recently opened new stores in Tokyo and on Fifth Avenue, New York. The chain, which has now 179 stores in the UK including concessions, said retail sales were up 15.4 per cent in the 28 weeks to August 11. The upbeat performance implies like-for-like sales growth of around 3 per cent. The group also revealed a 10.4 per cent increase in underlying pre-tax profits to £9.4million in the half-year period as total revenues rose to £118.6million from £102.8million. Founder and chief executive Ray Kelvin said: 'We have delivered good results in a challenging environment while making important investments for the long term development of the brand.' The group said UK and European retail sales rose 8 per cent to £74.7million, while the U.S. saw growth of 53 per cent to $25.6million (£15.9million). Women’s wear was a strong performer with sales up 24.5 per cent at £66.1million, representing 55.7 per cent of total sales, although more women’s wear space was added in the period. Menswear sales were up 5.7 per cent to £52.5million. In 2015, Ted Baker has released a positive trading update today, with...
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...provide the phone with secure encrypted network that provide the communication between phones without being stealing the information. Nowadays, people started to use their phone to replace desktop and tablet, and also make payment via their phone. This make the hacker to easily stealing the information from the user. Blackberry has this function as it main competitive advantage against other phone operate system in the market. This function has become an attractive feature for corporates and governments. This is the reason why every US’s president use Blackberry. 2. Strong Focus on narrow customer segment: Most phone company in the market are aiming at customer from every segment. For example, Samsung has many phone series like S series, A series, E series, etc. Each phone series is aiming at each segment. However, Blackberry tries to narrow its customer segment to governments and corporates. This make their company more focused on the customer so it can satisfying their customer need. This helps Blackberry gain more advantage than other competitive. Weaknesses: 1. Blackberry brand is not as well-known as before: Before Apple joined in the smartphone market, or Samsung’s galaxy became well-known, Blackberry is consider as the top brand for smartphone. However, since Apple launched IPhone, and Samsung started to launch it first Android phone, Blackberry have lose it position in the market. The reason for this because of customer want to use the phone that has touch screen function...
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