...Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 1 Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Ladkrabang, Bangkok 10520, Thailand, knrangsa@kmitl.ac.th 2 Department of Business Data Analysis, Faculty of Science and Technology, Assumption University, Hua Mak Campus, Bangkok, 10240, Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate the sale promotion factors that impact on consumers’ purchasing decision on Portable PCs or notebooks in Thailand. This study was designed to use the survey research method and the convenience sampling technique was used in collecting the sample data. Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was used to examine which sale promotion factors that impact on consumers’ purchasing decision of Portable PC Acer and Compaq & HP. The results of this research is indicated that the sale promotion factors “Offer member card for discount” , “Extend warranty period” , “Bundled with scanner” , “Billboard, radio, leaflet, and magazine”, and “Able to pay by installments” are the important factors that impact on consumers’ purchasing decision on Portable PCs. Furthermore...
Words: 3120 - Pages: 13
...Evaluation 7 1.4 Purchase 7 1.5 Post Purchase Evaluation 8 2. Analysis of computer industry business trends in SA 9 2.1 Industry overview (South Africa) 10 2.2 Market analysis 10 2.2.1 Supplier Power 11 2.2.2 Buyer Power 11 2.2.3 New Entrants Threat 11 2.2.4 Threat of Substitutes 12 2.2.5 Rivalry 13 2.2.6 Opportunities 13 3. DELL’S online only strategy in the 80s and 90s analysis 14 3.1 Dell’s online strategy 14 3.2 Online business value 15 3.3 Online Sales Growth 16 3.4 Convenience 16 3.5 Consumer behaviour intelligence 17 3.6 Was online only strategy suitable for under and developing nations? 17 4. Proposed Channel Strategy for Dell to be Market Leader In SA 18 4.1 Marketing Channel Selection 18 4.2 Market Research and Analysis 18 4.3 Distribution Channels 18 4.4 The Internet and disintermediation in the distribution channel 19 4.5 Channel Length 20 4.5.1 Consumer Channels 20 4.5.2 Business-to-Business Channels 21 4.6 Overcoming Limitations of shop floor space 21 4.7 Conflicts 21 4.8 Supply Chain 22 4.9 Distribution intensity 22 4.9.1 Selective Distribution 23 5. Conclusion 23 B. List of References 25 C. ANNEXURE 1 27 A. Introduction This report examines the consumer purchasing decision process with specific reference to purchasing a PC; from the need recognition up until a consumer makes the decision to purchase such PC and also focuses on the post purchase behaviour. While...
Words: 7406 - Pages: 30
...PC Case Study- Jean Enduser PC Specification Mini Case Jean realized that she has outgrown her old desktop PC system and is in the market for a new one, but is not sure what she needs to buy. She wants to make sure that she gets a desktop PC system that meets her requirements without buying more hardware and software components than necessary. Jean heard that you are taking the IFSM 201 course at UMUC and wants you to help her to decide what type of desktop PC system she should purchase. You and Jean sit down and come up with a list of key tasks that she wants to complete on a regular basis. Jean also defines some capabilities that the desktop PC system needs to have to ensure optimal performance. These tasks and system needs are collectively Jean’s user requirements. The user requirements are as follows: 1. Create documents, spreadsheets, presentations and send and receive e-mail 2. Participate in online chat rooms and video conferences 3. Create, edit and share video and audio files via emails, bulletin boards and in chat rooms 4. Create a small database to store all audio, video and photo data 5. Take high quality digital photos and videos and download them to the PC and scan or edit photos 6. Participate in web courses and forums and browse the web to research new audio, video and photo editing methods 7. Print documents to include photo quality color printing 8. Save documents to...
Words: 369 - Pages: 2
...Case Study Week 4 A-1 Use Parts 1, 2 and 3 of the case study in Appendix B, Topic A, named Billing System Conversion Project to develop a communication plan for the conversion project. Identify at least three audiences. Identify all audiences who have an interest in the project (sponsor, team members, and so on). For each audience, describe the type of information that should be communicated (progress, scope changes, costs, and so on) and the level of detail needed. List the frequency of each communication (weekly, monthly, as needed, and so on). Audience: Team Type(s) of information: presentation of project progress Frequency: as needed Audience: client/customer Type(s) of information: report of overall progress, formal briefing Frequency: as needed Audience: Team Type(s) of information: team meeting, group interaction for project Frequency: weekly B-1 Use Parts 1, 2 and 3 of the case study named Billing System Conversion Project, to determine which tasks or deliverables can be purchased from sellers and then determine which ones, if any, you would recommend for seller purchase. The tasks and deliverables that could be outsourced include the training of the team, the update of the system, software install, and the purchase of the new PCs. The only thing I would recommend outsourcing or buying from an external seller would be the PCs so that a price comparison can be done and the company could make the best financial decision. C-1 1. Use Parts 1...
Words: 465 - Pages: 2
...Case Study- Director’s Request for PCs using MS Word Table, MS Access, and MS PowerPoint Case Study – Using MS Office 2010 / 2013 / 365 Please use the document “READ FIRST - Case Study Instructions – Director’s Requirements” for each of the parts described below. Part 1: Specifications Table (MS Word) Use the project description HERE to complete this activity. For a review of the complete rubric used in grading this exercise, click on the Assignments tab, then on the title Case Study Part 1 - PC Specs (Word)– click on Show Rubrics if the rubric is not already displayed. For the case study provided to you, create MS Word tables that identify and contain the hardware and software requirements to meet the director's requirements. The MS Word document in its final form will include 6 MS Word tables. It will include a two-paragraph narrative summary that classifies the user type and identifies the PC category that will be recommended. The specific instructions are found in the table at the end of this file. Students are expected to conduct external research to adequately address all aspects of the assignment requirements. It is suggested that students use a computer manufacturer's site (i.e., Apple, Dell, Toshiba) to help in identifying all the components needed to meet the director's requirements. Remember, although there are 5 computers to be purchased, you are required to configure only one, as the same one may be purchased for all 5 employees. Any outside...
Words: 2182 - Pages: 9
...Beijing, China 100871 Forthcoming in European Journal of Operational Research The Internet has provided traditional retailers a new means with which to serve customers. Consequently, many “bricks-and-mortar” retailers have transformed to “clicks-and-mortar” by incorporating Internet sales. Examples of companies making such a transition include Best Buy, Wal-Mart, Barnes & Noble, etc. Despite the increasing prevalence of this practice, several fundamental questions remain: (1) Does it pay off to go online? (2) Which is the equilibrium industry structure? (3) What is the implication of this business model for consumers? We study these issues in an oligopoly setting and show that clicks-and-mortar arises as the equilibrium channel structure. However, we find that this equilibrium does not necessarily imply higher profits for the firms: in some cases, rather, it emerges as a strategic necessity. Consumers are generally better off with clicks-and-mortar retailers. If firms align with pure e-tailers to reach the online market, we show that a prisoner’s dilemma-type equilibrium may arise. Keywords: Supply chain management, Game theory, E-commerce, MNL model, Alliance 1 Introduction The rapid development of information technologies has provided new means for retailers to reach the end market. As substantially more consumers have gained Internet access and found it both convenient and secure to shop online, e-commerce has become attractive to more firms. Various Internet-enabled...
Words: 12524 - Pages: 51
...without borders, the variety and combination of cultures in the World (Thomas L. Friedman, 2005; Victor K. Fung, el, at 2007; Ronald Aronica and Mtetwa Ramdoo, 2006). In fact, The change, updates, innovation and competition in technology industry are taking a level higher, because it happening every days, every hours (Jeffrey T. Macher, David C. Mowery; 2004). Factors impact to success of the company including external factors and internal factors. It closely related to the strategies in pathway of company development. Some things bring opportunities, some things bring challenges, or even make the company go to fail. This essay will provide a insight and explicitly analysis and discussion about internal factors and external factors of Lenovo case study....
Words: 2711 - Pages: 11
...behavior will form the basis of study of different market segments. Stages in purchase decision making process. In the purchase decision making process, customers have to go through five such stages which are very essential for making marketing related decisions. These stages are: * Need Recognition * Information Search * Evaluation of alternative * Post Purchase Evaluation The whole process of purchase begins from the first stage of need recognition which points that need or problem like hunger which derives him to go for purchase. Desire can also be the deriving factor for the customer such as the aroma of a chocolate muffin can attract a customer to buy it. In second stage of information search customer tries to obtain information about the market from various means like from family, friends, neighbors or advertising or retailers or by testing (Blas, 2012). If the need of customer is strong enough then he does not go for searching information and rather buy the product or service close to hand. The next stage is evaluation of alternative in which the customer choose between the available alternative brands, products or services by using the information gathered in the second stage. When the evaluation process is done with then customer goes for purchasing the product or service. In the final stage of post purchase evaluation it depicts the feeling of satisfaction or dissatisfaction of the customer with the purchase. In case of satisfaction, customer prefers...
Words: 3009 - Pages: 13
... | |1.1 Origin of the Report | |1.2 Background of the Report | |1.3 Scope of the Study | |1.4 Objectives of the Study | |1.5 Methodology of the Study | |1.6 Organization of the Report | |1.7 Limitation of the Study | |2 Cahapter-2...
Words: 10543 - Pages: 43
...GROUP ASSIGNMENT- CASE STUDY INTRODUCTION Michael Dell founded the Dell Computers in 1984 in USA and by 2001 the company became the world’s largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing the reseller channel that accounts for most of the world’s PC sales. This direct customer relationship is a key to Dell’s business model, and provides distinct advantages over the indirect sales model. Dell’s direct relationship with the customer allows it to tailor its offerings to customer needs, offer add-on products and services, and use the Internet to offer a variety of customer services. In addition, Dell’s PCs are built to customers’ specifications upon receipt of an order, giving Dell additional advantages over indirect PC vendors who must try to forecast demand and ship products based on those forecasts. Dell’s direct sales and build-to-order model has achieved superior performance in the PC industry in terms of inventory turnover, reduced overhead, cash conversion, and return on investment. Dell’s business model is simple in concept. Building PCs to order means that Dell must have parts and components on hand to build a wide array of possible configurations with little advance notice. In order to fill orders quickly, Dell has excellent manufacturing and logistics capabilities supported by...
Words: 4800 - Pages: 20
...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
Words: 6533 - Pages: 27
...VIEWPOINT Ingredient branding case study: Intel Introduction 1. Introduction to ingredient branding 2. The need for an ingredient brand 3. Developing the ingredient brand strategy 4. Intel co-operative marketing strategy 5. Creating a quality standard 6. Intel campaign investment 7. Ingredient branding results 8. Ingredient branding success factors 1. Introduction to ingredient branding Every month more than 4 million billion (4 x 1015) transistors are produced; more than half a million for every human on the planet. Most computer chips each comprise more than 7 million transistors. Twelve years ago computer chips, in the eyes of consumers, were a generally unknown component of PCs - a commodity product. From a competitive standpoint, a computer chip is a typical commodity. Take one out, put another in, no performance difference. Chips are something most customers don't see, many don't understand, and large numbers don't care about. But Intel has built a brand around a commodity. The company was founded in 1968 and went public in 1971. By 1997, it controlled 90% of the world's market for personal PC microprocessors. Although the market is more competitive today, Intel is still the largest chip manufacturer in the world. 2. The need for an ingredient brand Intel developed the chips which set the standard for personal computing during the 1980s, beginning with the 8086 chip and then developing a series of product improvements. Competitors rapidly adopted the same naming convention...
Words: 1605 - Pages: 7
...Course: Master of Science in Information Technology Subject: Client Server Computing Professor: Mr. Donald M. Patimo, MPM Student: Riva A. Gatongay CASE STUDIES IN THIN CLIENT ACCEPTANCE The challenge facing the acceptance of Thin Clients is a combination of architectural design and integration strategy rather than a purely technical issue, and a careful selection of services to be offered over Thin Clients is essential to their acceptance. I. INTRUDUCTION It is generally accepted that in 1993 Tim Negris coined the phrase “Thin Client” in response to Larry Ellison’s request to differentiate the server centric model of Oracle from the desktop centric model prevalent at the time. Since then the technology has evolved from a concept to a reality with the introduction of a variety of hardware devices, network protocols and server centric virtualized environments. The Thin Client model offers users the ability to access centralized resources using full graphical desktops from remotely located, low cost, stateless devices. While there is sufficient literature in support of Thin Clients and their deployment, the strategies employed are not often well documented. To demonstrate the critical importance of how Thin Clients perform in relation to user acceptance this paper presents a series of case studies highlighting key points to be addressed in order to ensure a successful deployment. II. BACKGROUND a. Statement of the Problem The...
Words: 8990 - Pages: 36
...Giunta Consumer Behaviour: The key is the research. Marketing over the last two decades has made significant progress in terms of segmentation, positioning and targeting of the product. In this progress is included the core aspect of consumer behaviour. The study of such behaviour is a necessity for any company in any business, regarding this it is interesting the analysis of consumer behaviour in purchasing technological products. There are several cases of companies not only in the technology field, leading market research in order to understand how they can maintain the loyalty of existing customers and attract new ones, but not everyone can have positive results. A remarkable example of success is Apple Inc. which with its revolutionary and aesthetically refined products managed to have a tremendous positive feedback from consumers and is able to maintain a strong and lasting relationship. Consumer Behaviour : Marketing Research and Marketing Mix Marketing Research In creating a product and an advertising campaign is essential to consider the target market. It is crucial to know what are the habits of the consumer, their needs when purchasing a specific product and what are the benefits of such purchase. So it is vital to understand how to attract consumers' attention and get a complete picture of the situation. It is possible to do that by following five basic steps/questions to know the customer. It is important to know: Who buys? How do they buy? When...
Words: 1741 - Pages: 7
...IT Strategies for Uncertain Economic Times How Microsoft delivers high-value solutions at low cost to help organizations improve productivity, accelerate agility, and reduce costs Abstract Even in uncertain economic times, leading organizations recognize that investing in information technology (IT) is a key differentiator that can help improve productivity, accelerate agility, and reduce costs. Intended for IT leaders and procurement professionals, this paper describes how Microsoft, with a long history of delivering high-value solutions and market-leading innovation at low cost, helps organizations accomplish these goals. Specifically, this paper will help organizations build an optimized IT infrastructure plan, understand important solutions for saving money, capitalize on future innovations, and maximize investments with the Microsoft Enterprise Agreement. December 2008 1 The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft or its respective suppliers cannot guarantee the accuracy of any information presented after the date of publication. This white paper is for informational purposes only. MICROSOFT AND ITS RESPECTIVE SUPPLIERS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, AS TO THE INFORMATION IN THIS DOCUMENT. Complying...
Words: 7963 - Pages: 32
