PC to EU To export from the United States, we have to make sure that the trade secrets of the product are kept safe in the company. We do not need to include outside people which will be obligatory when the expansion is outsourced. However, expansion like this will breed higher costs in manpower so that the manufactured goods will meet the demands. The taxes and what you have to do for exportation is also another load. Therefore, an international manager might consider three options: FDI, licensing, and export. With export, assuming there are no trade barriers, the key considerations would likely be transport costs and localization. While transport costs might be pretty low for a comparatively light and high value product like a computer, localization can present some difficulties. Power supplies, keyboards, and preferences in mode are different from country to country. It may be hard to completely address these localization issues from the US, but it is not impossible. Since there are many computer producers and suppliers in Europe, there are likely to be a number of possible licensees. Licensing a European firm for manufacturing and marketing is an option which will waive the problems on taxes and duties. The price of the manufactured goods may possibly be also custom-made to that in the European market for the reason that manpower costs for one will be at par with the European labor force; however, this will involve putting the trademarks of the product out in the open to the company to which it’s manufacturing and marketing is outsourced. It will also be impossible to do this without revealing information because it will sacrifice the quality of the product. A licensing preparation suggests that valued technological information may have to be divulged and that the firm’s competitive advantage may be lost if the licensees uses or