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Pegasus Airlines Case Study

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Read the following case study and answer the questions

Pegasus Airlines
Until 1982, Turkish Airlines was the only airline company in Turkey, and it had no domestic competitors. Over the past 20 years, Turkey experienced a number of financial crises, as well as political turmoil.
Pegasus was created in 1989 as a charter airline partnered with the Irish airline Aer Lingus to create all-inclusive holidays. In 2005, the airline changed from charter airline to a low-cost airlines. The Airline became the best private airline better than any other local airline.
What is the secret to the airline’s success? Quite simply, it involves making sure Pegasus is continually developing to meet passenger expectations and priorities. Pegasus has put in place a yield management strategy for ticket pricing, using the strategy of Southwest Airlines of North America as an example. Supply and Demand as well as time are taken into account in the ticket pricing strategy; for example, if a customer book early (60+ days) they receive further savings while those who book later pay the maximum current fare offered by competitors. The system is complemented by an electronic ticket policy whereby passengers receive their information via email and SMS. Pegasus has also developed a credit/loyalty card, which offers customers a range of benefits including insurance rate reductions. Although airlines can’t often control flight delays, Pegasus has developed a specific customer satisfaction guarantee policy that provides customer with (i) in case of a delay greater than 3 hours, a refund of the ticket and (ii) in case of a delay greater than 5 hours, a refund and a free ticket.
Pegasus also offers a customer service experience at the airport. It provides exclusive allotments for the first 72 hours of parking with a valet parking option, VIP and Business Class lounges, car rental and many hotel

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