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Pegasus

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Pegasus Travel.com - Mistakes on business plan
This paper reviews the Pegasus Travel.com business plan and highlights the mistakes found in the business plan:
Format of the business plan * Business plan does not have the table of contents * Executive summary is present after the introduction section * Description of the business does not identify the Products and services, Mission statement, business model, etc details.
Details in the business plan * Business plan does not provide the clear financial details. Though some numbers pertaining to the initial finances are mentioned, several details like the origin of the information, condition of loans, etc is not presented. For example, funding the company on a twelve year period loan is mentioned and not presenting or even explaining how these funds will would be paid on the same 12 year period. No loan payments are showed in the financial information presented. I don´t believe that potential investors and loaners would invest or fund a business plan that does not shows how will they be paid. Besides this, 12 years is way too long for an investor or loaner to get paid, I don´t belief that the company will succeed in achieving funds or investors with a 12 year return on loan or investment period. * The document mentions that the online travel industry is expected to explode from $8 billion to $29 billion in a span of three years. These numbers seem to be overly optimistic and does not have a logic. * Company’s plan of expanding into Europe does not seem realistic because of the differences in customer preference, channel management, etc. There is not enough information provided to understand the market dynamics of Europe and the similarities and differences of markets. * Analytical details about the targeted customers are well presented in the case. However, the document does not reflect

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