...avantaj competitiv al COCA COLA COMPANY COCA-COLA este o bautura racoritoare in varsta de peste 100 de ani si care a aparut ca orice altceva decat o bautura racoritoare. Inventata de un farmacist, fost combatant in armata confederatiei, JOHN STYTH PEMBERTON, COCA-COLA a fost introdusa initial ca medicament exotic – ce continea atat cocaina din frunzele de coca, cat si cafeina din fructele de cola. Frunzele de coca erau preferatele indienilor bolivieni, care le mestecau in timp ce munceau. De aici si numele unuia dintre primii concurenti ai COCA-COLA, Cola-Bola. COCA-COLA a fost la inceput un medicament. „O bautura delicioasa, invioratoare, racoritoare, fiind un medicament pentru afectiunile nervoase, dureri, nevralgii, isterii, melancolii”, spunea unul din primele anunturi publicitare. Pe la inceputul secolului, COCA-COLA a inceput sa straluceasca. Pe la 1902, cu un buget de 120.000 de dolari pentru publicitate, devenise cel mai cunoscut produs din America. In urmatorul an, compania renunta la cocaina, schimband formula datorita reclamei, dar si miscarii de temperanta. In 1907, 825 din cele 994 de tinuturi din fostele state confederate renuntasera la alcool. „Cea mai buna bautura de temperanta din tara”, clamau panourile publicitare. „Sfanta apa a Sudului”, strigau sudistii nordistilor. In 1915 un designer din Terre Haute, Indiana, a realizat o sticla noua de 6.5 uncii care a devenit semnul unicitatii COCA-COLA. De-a lungul anilor au ...
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...world as Pepsi-Cola. After the first advertisement the sales of the new soft drink began to go up. Knowing the importance of good distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles. Throughout its existence Pepsi adjusted its marketing strategies trying to keep up with the social and economic conditions of its consumers. During the Great Depression and continuing into the World War II Pepsi emphasized the low prices of the drink knowing that people had narrowed their budgets. In the mid. 1950s the emphasis fell on Pepsi being a lifestyle accompaniment. The breakthrough move by Pepsi was made in the late 1950s to capture the market of new generation of baby boomers. Its best known advertisement slogans such as “You’re in the Pepsi Generation”, “Have a Pepsi day” or “You’ve got a lot to live, Pepsi’s got a lot to give” set a new standard for advertising. To dominate in a soft drink category Pepsi, after 65 years of selling only Pepsi-Cola, introduced new products: “Mountain Dew and Diet Pepsi.” To capture the completely new market of X-ers, throughout 1980s and 1990s Pepsi’s commercials featured superstars, supermodels, actors and sport stars. In the mid. 1980s Pepsi-Cola declared a victory in the cola wars. Keeping Pepsi-Cola as its cash cow presidents of Pepsi-Cola decided to back up their positions by investing in a fast food restaurants and snack industry. In 1965 the new PepsiCo resulted from the merger of Pepsi-Cola and Frito...
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...Running head: COCA-COLA AND PEPSICO Coca-Cola and PepsiCo: Similarities and Differences Lamar Smith Michel Brown Annette Pete May Valencia Cardinal Stritch University MGT 426 August 18, 2011 Submitted to the faculty of Cardinal Stritch University in partial fulfillment of the requirements for the degree of Bachelor of Science in Management. Introduction Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or neither may appeal to you or seem sweeter (Inforefuge.com. 2011). This paper will discuss the similarities and differences in the processes used by Coca-Cola and PepsiCo for place, price, and promotion. Place and Price The marketing exposure of PepsiCo and Coca-Cola is everywhere ranging from commercials, billboards, and mail advertisements all over the world. Although they target the same markets, they both use different approaches to their marketing strategies. This is evident when comparing the two companies’ websites. When browsing the Coca-Cola website you will experience a more conservative style; there is...
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...The Pepsi-Cola Company Marilyn Parker Professor’s James Ibe Business 309 May 01, 2015 The Pepsi-Cola Company The industry I have chosen is the Pepsi-Cola Company. Pepsi is one of the world’s leading food and beverage companies. The company was founded by Caleb Davis Bradham, a New Bern, North Carolina pharmacist in the 1890s. Mr. Bradham became the first president of the company. Pepsi-Cola was formulated in 1898. He believed the drink was more than a refreshment but a “heathy” cola. In late 1902, the Pepsi-Cola Company was formed due to the rising popularity and demand for the Pepsi-Cola syrup. On June 16, 1903, “Pepsi Cola” became an official trademark. In 1910 Pepsi-Cola Company held their first Bottle Convention in New Bern, where Pepsi was first formulated. The company continued to grow and brain storm to come up with new ideas. During World War I (WWI) hard times fell upon franchise of Pepsi-Cola. This was due to the high price and rationing of sugar. Mr. Bradham tried to substitute molasses or some other sweetener in the place of sugar, but nothing worked. The taste was not the same as their syrup. Once the war was over the cost of sugar was very expense and its cost was too high for the company to purchase. The company had to fold and its assets were sold to the Craven Holding Corporation for $30,000. The company continue to grow and capitalize more of the market. In 1961 they decided to merge with Frito Company that was found in 1932 by Elmer...
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...Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above normal returns for close to 100 years, and why the industry is organized the way it is. The case allows us to analyze how the actions and reactions of competitors over time work to create their own industry structure. The case also allows us to examine how prior strategic commitments to particular strategies create competitive positions, which in turn constrain the future competitive moves of firms. Since competitive positioning determines a firm’s long-run performance, we need to thoroughly grasp the essentials of what makes some competitive positions and competitive strategies more viable, and others not, and why. Case Analysis of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century 1. Why has the soft drink industry been so profitable? a. Since 1970 consumption grew by an average of 3% b. From 1975 to 1995 both Coke and Pepsi achieve average annual growth of around 10% c. American’s drank more soda than any other beverage d. Head-to-Head Competition between...
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...STRATEGIES 2 SALES FORCASTING 3 COCA-COLA SWOT ANALYSIS 4 PEPSICO SWOT ANALYSIS 4 CONCLUSION 4 EXECUTIVE SUMMARY Purpose Recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. With an analytical view, companies that have failed can be broken down and show the decaying process that lead to their demise. On the other hand, we can also break down a successful company and adopt a similar business approach in hopes that we can understand and be even more successful than our predecessors. The nature of our business led me to compare Pepsico and Coca-Cola. Both of these companies have had major ups and downs, and on the contrast they have also been very successful companies. This report will analyze the company history, mission statements, business strategy and financial history. Results in Brief Once upon a time, in a simpler more innocent world, one could order a cola without being asked “Which one?” That world is no more. Over the years, companies like Pepsi and Coca-Cola have spent a great deal of time and energy encouraging people to choose soft drinks more than any other beverage because soft drinks have become part of American life. Coca-Cola is a 100-year old soft drink that started out as anything but soft. It was, first and foremost, a medicine. However, as a result of Robert Woodruff’s brilliant perception, Coca-Cola evolved into an experience that captured...
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...Ever wondered why Pepsi and Coke have been at each other’s throat for years? Most of the writing about the fighting misses the real reason. The battle is not in continuance of old rivalry, it is really about the category in which the two brands exist: impulse-purchased products. Companies working in this category need to understand it thoroughly, and use this knowledge intelligently. In many countries, agencies are organised by categories. Account planners, creative and servicing people specialise in categories and tend to move from agency to agency along category-lines. In fact, recruitment of advertisements specify the kind of category experience required for the job. Brand managers too move along similar lines. This leads to in-depth understanding of category consumer behaviour and competitive forces, which in turn sparks better marketing strategies and impactful communication. In comparison, Indian advertisements is full of generalists. It is common to have one account team handling products as diverse as tractors, ice-cream, suitings and computers simultaneously. Impulse purchases are products or services bought on the spur of the moment. Typically, these products are low-priced, frequently bought and quickly consumed. Ready availability is very important in this category which includes goods like soft drinks, sweets and candies, ice-cream, minor items of clothing like ties, ribbons and head bands, magazines, greeting cards, and gifts. Often, we buy them simply...
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...Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County...
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...Coca Cola Company and Pepsi Inc. Both of these companies provide a rich source of services and products but you will always find that consumers are still stuck with the question of which company provides the best overall product. Simply said.. Are you a Coke or Pepsi fan? I will examine both Coca Cola and Pepsi roots and determine which will provide the optimal solution for investors. John Pemberton an Atlanta pharmacist created Coca Cola by accident. In 1886 while in his home mixing some caramel and colored liquid Pemberton tasted what would soon be the first sampling of the future Coca Cola. Pemberton decided to take his mixture to a nearby pharmacy and add carbonated water to change the taste. He was determined this was the next big invention and convinced Jacob’s Pharmacy to allow him to let customers sample his product for five cents a glass. Knowing that the sampling was a success Pemberton took the idea to his friend and bookkeeper Frank Robinson who helped to name and create the signature script for Coca Cola that would be still used to today. During its first year in Jacob’s Pharmacy nine glasses of Coca Cola was served per day. Only two years into its discovery John Pemberton would pass away but his ideas would evolve as did the people involved with Coca Cola’s development (“Heritage timeline,”2012). Soon after Pemberton’s passing Asa Griggs Candler an Atlanta businessman secured rights to the business and became the first President of Coca Cola Company...
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...Coca-Cola and Pepsi are the two greatest competitors amongst the soft drink industry today. They are both legendary brands and have been battling each for many years. I would first like to provide a little history about both companies. Coca-Cola was invented by pharmacist John Stith Pemberton in Columbus, Georgia around 1886 (Coca-Cola Journey, n.d.). The creation of the beverage was in a pharmacy by mixing Coca-Cola with carbonated water. The drink is well-known in over 200 countries with more than 500 brands and serves over 1.7 billion servings each day (Coca-Cola Journey, n.d.). United States is origin for Coca-Cola but its reputation has made it truly universal. Pepsi was first introduced in 1893 by Caleb Bradham at his drugstore in New Bern, North Carolina (Sodamuseum.com, n.d.). Bradham’s later labeled the drink Pepsi-Cola on August 28, 1898 which was named after the digestive enzyme pepsin and kola nuts ingredients used in the formula. Upon completion of this paper, there will be a general idea about Coca-Cola and Pepsi-Cola. First, there will be a discussion on how each corporate culture differs from the other. Second, I will then analyze three ways that each unique culture has benefited by the other’s competition. Finally, I will hypothesize how each would continue to thrive if its current corporate culture would need to change in the near future. Determine how each corporate culture differs from the other: The people’s two favorite soft drinks have always been...
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...CONTEMPORARY BUSINESS DR.MAGGIE SIZER COMPETITIVE STRATEGIES : PEPSICO VS. COCA-COLA AKIN DUNDAR 200068711 MBA/FINANCE 1/30/2013 Every company has a descripted or non-descripted competitive strategy if they have at least a competitor in the industry. To have the conversion rate of the investment, the company should have a desired and defensible position and power to defence this position. Sometimes, even a company has a really successful product it still tries to produce a new item or improve the one it has and this decision could be one of the biggest fail of marketing history. According to some marketing experts; the reason of the success of coke drink in the beverage industry is the advertisement competition and marketing war between PepsiCo and Coca-Cola since years ago. If there was not a PepsiCo in the industry, Coca-Cola could not make a billion bottles of daily sales. Both companies are in top of the list of most valuable brands list. They had many successes during their 120 years of rivalry but both of them also made high-cost mistakes during that time. The competition between the ‘Enemy Brothers’ is one of the good sample of rivalry which is based on a lot of interesting cases,different strategies and cultures. Differences between Coca-Cola and PepsiCo cultures and strategies was the main result announcer. In the middle of 1880’s, Coca-Cola was unrivaled in the industry. When the industrial war begun, was the time that PepsiCo...
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...important to the success of any firm. Today marketing has many dimensions. Coca Cola and Pepsi Cola Companies have chosen to be socially conscious through their marketing efforts to improve its positive effects on society and reduce it negative effects through the way they manage brands, marketing strategy, positioning strategies and how they market to their consumers while striving for prosperity. How Coca Cola and Pepsi Cola Company does advances and manages its brand? According to Ahmet, C Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, states in the article, “How Coca-Cola Manages 90 Emerging Markets” that Coca Cola advances and manages its brand by finding the right mix. Coca Cola is a global company, therefore, it is important the brand is relevant locally also. To do this is to treat each country differently, while keeping and communicating the same message and brand architecture (www.coca cola.com). Pepsi Cola’s plan for how the company advances and manages its brand, is similar to Coca Cola, in that Pepsi Cola is also global and maintaining relevance locally and globally in products that appeal to local tastes and needs, and also working with local supply chain and encouraging people to live balance and healthy lives (www.Pepsi Cola.com). Coca Cola and Pepsi Cola Company marketing strategy In reading the 60 marketer, Coke vs. Pepsi: Why Coke is a More Valuable Brand than Pepsi, the founder, Jamie Turner states that when you think about Coke you think...
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...You are an Analyst Coca Cola vs Pepsi | | | | | | | | | | | | | | | | | | | ...
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...Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what they did to woman and minority in our communities, unlike what Pepsi could actually show, and people can see in Pepsi corporate...
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...Qiaona Wan @03428256 EXP 102-004 Professor Jacob 10/08/2014 Coca-Cola v. Pepsi: Cola Changes the World When I eat at a restaurant which I have never been to, I always order Coke without knowing what the restaurant’s special is. And my friends who join me the meal do the same thing. Nowadays, cola is becoming an important even necessary part of our daily life. Even though we are informed that cola is relatively unhealthy, we still cannot resist the incomparable taste. Unlike other industries which consists of numerous manufacturers, in “cola industry”, Coca-Cola and Pepsi are prevailing. But do you know thoroughly about these two products even you think you do? Meanwhile, some customer still struggle in choosing one of them. So it is meaningful to compare such two successful products in several aspects, which turns out that they do have similarities and differences. Both Coca-Cola Company and PepsiCo Inc. are magnates in manufacturing beverages. According to their company names, it is clear that they became famous essentially for Coca-Cola and Pepsi. You may ask how these two incredible drinks were invented. Luckily, they hold distinct but similarly wild early stories of birth to tell. Coca-Cola came to the world with the help of one man called Colonel John Pemberton. Pemberton became seriously injured during the Civil War and consequently became addicted to morphine. However, abusing morphine was the...
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