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Perfect Raise Agency – One of the Best Choices on the Russian Public Relations Market

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Submitted By mailo
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Professor John Polich JMC 370 31 October 2013
Perfect Raise Agency – one of the Best Choices on the Russian Public Relations Market

Nowadays, there are numerous public relations agencies that help companies to differentiate themselves on the Russian market. Because of the large variety of choices, Russian people tend to have difficulties identifying the best options available on this market. With the help of this paper, I will try to convince the reader that despite its comparatively small size and relatively short work experience in the field of PR, Perfect Raise agency is among the best choices the Russian public relations market has to offer. The arguments in support of this statement will be built on the analysis of the company’s origins, its history, status, achievements, competitors, the market share and its relationship to the local government. In the concluding part of this paper I will elaborate on the reasons for which holding a position in this company seems to be attractive from my point of view. Despite of its extensive service record, “Perfect Raise is not considered to be a large agency” (Krasev 2-6). It is a relatively compact company that provides Russian people with an outstanding service in the field of public relations. The company was founded “as a sole proprietorship with the main source of funding coming from the dowry” (Kolesnikov 9-11). Its founder, Igor Maslennikov, positioned the company as a family business with him being the CEO and his wife, Anastasiya Maslennikova, being the financial director of the agency. Its primary goal as stated in the mission statement is “to provide each and every customer with a service of outstanding quality” (“The company”). Former journalist, Igor Maslennikov knew perfectly well how a public relations agency should function. Furthermore, he realized that it is not the size

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