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Performance Management

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The study of performance management is an area many organizations realize should be a priority for their employee’s development in today’s workforce and the future workforce. The success of an organizational performance management system is identified by the overall success and professional development of their employees. To understand and define an effective performance management system, organizational leadership should know their employee’s needs, enhance their competencies, have an effective communication plan, and empower their employees with knowledge resulting in a highly motivated workforce. Several performance management strategies have been developed and implemented over the years; however effective and successful performance management systems continue to be a challenge. Over the past few years, organizations have adopted coaching strategies to help enhance their performance management system. With the adoption of successful coaching principles, organizations have seen higher performance outputs and overall job satisfaction. Loehr and Schwartz have described executive leaders as “corporate athletes” and suggested that to perform at high levels over lengthy periods of time they must train in the same systematic, multi-level way athletes do.
(Loehr & Schwartz, 2001) The paper will discuss how business leaders, Lee Cockerell, former
Executive Vice President of Operations at Walt Disney World® Resort, John Yokoyama, Owner of Pike Place Fish Market, and Pro Football Hall of Fame inductee, Vincent T. Lombardi, share similar leadership coaching philosophies to empower and motivate their followers.
Background
Cockrell lead a team of 40,000 Cast Members (Disney employees) for 10 years. During his tenure he instilled the principle, “It’s not the magic that makes it work; it’s the way we work that makes it magic,” (Cockerell, 2008) for each Cast Member to learn and execute. Cast
Members were responsible for “creating the magic” for all their Guest and successfully

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accomplish this task with the implementation of key strategies created by Cockrell. The foundation of his successful leadership strategies were derived from fostering participation engaging and empowering Cast Member, developing a sense of ownership at every level and building trust. As a result of the roll out of these strategies, Disney has been able to establish a high level morale throughout the organization with an outcome of increased productivity.
Cockrell’s strategies removed the old hierarchy in the organization to an inclusive and flexible structure utilizing basic coaching and motivational principles.
Yokoyama, Owner of Pike Place Fish in Seattle, Washington, purchased the business in
1965. For 20 years, Yokoyama ran his business working relentless hours and being a “triad boss.” With aspiration of wanting more for his business, Yokoyama ventured into the wholesale side of the fish market in 1986, which nearly bankrupted his business. With the determination to stay in businesses, Yokoyama and his crew moved forward to do everything they could to remain in business. At the same time and after much persuasion, Yokoyama decided to work with Jim
Berquist, Owner of BizFuture Consulting Co. to help coach him and the Pike Place Fish staff on determining what they wanted to do. With the engagement of staff the “world famous” philosophy was established and Yokoyama become an owner who trusted and empowered his employees. The adoption of the world famous “Fish Philosophy” lead Yokoyama to implement basic coaching and motivational principles resulting in a fun and productive environment for staff member and the customers.
Vincent Thomas Lombardi is considered to be the greatest football coach of all time.
Lombardi had the ability to coach, motivate and inspire players was evident by turning the Green
Bay Packers into a dominating NFL team in the 1960’s. Before coaching the Green Bay

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Packers, Lombardi’s accepted a football coaching position in 1947 for his alma mater, Fordham
University. In 1949, he continued his coaching career at West Point under the leadership of Red
Blaik, notable the most successful college coach in the US. Lombardi developed the reputation of being a workaholic which help land him a position as an assistant coach in the NFL for the
New York Giants. In 1954, Lombardi become the offensive coordinator for the New York Giants under their new head coach Jim Lee Howell and alongside the defensive coordinator Tom
Laundry. During his 5 year tenure, Lombardi helped lead the Giants to 5 winning season ending the 1956 season with the league championship. In January 1959, Lombardi accepted a head coach position for 5 years with the Green Bay Packers. From the beginning, Lombardi demanded absolute dedication and effort from his players, which lead the Packers to 6 divisional titles, 5 NFL Championships and 2 Super Bowl victories (I and II). During Lombardi’s coaching career he developed a reputation of becoming a leader with a violent temper with a passion for winning. This was accredited to him due to his, “Winning isn’t everything, it’s the only thing” philosophy, which was unfairly labeled to him. Lombardi believe success is based upon a spiritual quality, a power to inspire others. (Vince Lombardi, 2001)
Coaching Sustainable Motivation – Disney and Fish Principles1
Within every organization people are expected to perform at their best with high performance results. Effective coaching principles have been instilled into many organization today to achieve these performance results. In defining coaching, it is a collaborative, ongoing process in which leadership interacts with their employees and takes an active role and interest in their performance (Aguinis, 2013). To coach any employee effectively, a manager must know and understand the employee’s work ethic and level of motivation. At the same time, the manager must have a strong understanding of the employee’s abilities, skills, and talents. There

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is no substitute for having a clear understanding of each and every employee on these two critically important factors, which is the starting point for being an effective coach. Without this knowledge, a manager cannot provide useful and meaningful coaching to a given employee. To acquire this knowledge requires regular communications, interaction, and observation to learn what causes an employee to perform the way that they do. There is no substitute for this type of relationship-based knowledge for the coaching process to be both meaningful and effective
(Kilburg, 2000).
Motivational coaching methods result in followers enhancing teamwork and increasing productivity. Motivation is one of the most important factors in establishing an effective and successful performance management system through coaching principals. When leaders exhibit behaviors that provide a sense of belonging and appreciation, leaders will notice an increased level of self-esteem and confidence. By utilizing one of the key foundational principles of motivation, employee engagement, Cockrell and Yokoyama, witness dynamic results within their organizations. Embracing the philosophy that everyone matters within an organization, Cockrell and Yokoyama have been able to develop teams that provide quality service to their customers,
Guest’s (customer’s at Disney), and organizational teams. As organizational leaders, Cockrell and Yokoyama realized employee engagement was the foundational principal to learn more about their follower’s abilities and aspirations. Treating people as humans has proven to keep the organizational purpose and spirit alive (Cockerell, 2008) (Stephen C. Lundin, Paul, &
Christensen, 2000).

The second fundamental motivational principle, satisfying your employee’s needs, become evident for Cockrell and Yokoyama when the employees productivity levels

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increased as a result of their engagement. By engaging in their staff, both leaders were able to identify team members with high and creative potential. Members who wanted to be a part of a much bigger picture shared innovative idea and concepts in creating a higher competitive advantage. Yokoyama noted an organizations highest competitor is themselves. The methodology of respecting, appreciating and valuing everyone lead their employees to set high performance measure for themselves. Yokoyama and Berquist coached Pike Place Fish employees to empower themselves with personal responsibility. Cockrell and Yokoyama stated we have the choice to make a change, if we as people want to be successful, change is needed.
Yokoyama believes if you do not respect, appreciate and encourage, you will only see a half heart effort. If employees do not have a sense of belonging, then productivity will be low and morale will diminish. Encouraging their employees to share their needs and aspirations lead
Cockrell and Yokoyama to see the need for career development and growth.
Understanding that their employee’s needs would change, Cockrell and
Yokoyama identified the third fundamental motivational principle. The Pike Place Fish philosophy, “We have a responsibility,” acknowledges the need for continual employee growth.
Their Responsibility Philosophy put a practice in place to ask their employees, “What is the next thing you want to master?” Managers at the fish market coached their employees with the methodology to empower their subordinates. When coaching is demonstrated with the intension of empowering, employees at the fish market produce unlimited results. Cockrell’s strategy,
“Creating Magic Through Training,” provides their Cast Members important development opportunities and exposed them to cross training practices. At Disney formal training, known as informal learning, is practiced every minute of every day. Leaders are provided multiple resources to help develop Cast Members in their roles providing them the opportunity of

[SHORTENED TITLE UP TO 50 CHARACTERS] continual growth. Cockrell and Yokoyama shared the philosophy they must give employees a purpose and not just a job. Both leaders saw their roles as teachers and not as bosses. Their job was to inspire their employees and Cast Members. In results, people wanted to work for them.

Concluding Remarks.
Cockrell and Yokoyama realized as organizational leaders it was their responsibly to instill positive practices that inspired their employees and Cast Members. Creating a nonauthoritarian working environment and providing their staff the opportunity to share their creative and innovative ideas, has made their strategies and philosophies known and practiced worldwide. Cockrell and Yokoyama motivated their employees to excel at high performance measures, by engaging them, inspiring them, knowing what their needs are, and what they needed to continually develop within the organization. Motivated employees will work harder and achieve greater outputs. Engaging your employees and making them aware they matter,

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