...ASA University Review, Vol. 5 No. 2, July–December, 2011 Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: A Comparative Study S. M. Akterujjaman* Md. Rouf Biswas* Md. Nur-E-Alam Siddique** Abstract The last decade has brought the first wave of the truly mobile generation which is built around mobile phones, short messaging service (SMS), and portable electronic assistants. The mobile communications industry has been one of the most flourishing sectors within the ICT industry and, in general, within the economy. Grameenphone and Robi are the biggest mobile phone operators in our country and their contribution is very great to our economy. The prime objective of the study is to compare the performance between Grameenphone and Robi in the telecommunications sector of Bangladesh. This study is based on the basis of both primary and secondary data. The primary data were collected from relative mobile phone companies’ customers from Khulna city. Total 200 customers (100 customers of Grameenphone and 100 customers of Robi) were surveyed through the judgmental sampling method with questionnaire from March to June 2011. The questionnaire consisted of 25 questions. After collection of primary data, hypotheses were formulated and paired samples T-test was used to test the hypotheses with 0.05 level of statistical significance. The statistical computer package SPSS version 16.0 was used to analyze the data. The recommendations were provided based...
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...government's decision of deregulating the telecommunications sector, which until the late 1980s had been a state monopoly. Privatization of the telecommunications sector began in 1989, when Sheba and BRTA were awarded 25-year licenses to install and operate fixed-wire lines and wireless services in rural areas. The same year, Pacific Telecom Bangladesh got the government's permission to launch the country's first cellular phone and paging service sold under brand name CityCell in collaboration with a Hong Kong-based company. The company targeted only the higher class of the society. During that time price of mobile was above Tk 50,000/=. Naturally, the growth of the industry was too slow. CityCell had a virtual monopoly until 1996, when the government gave licenses to three more companies to operate cell phones in Bangladesh. So, the government decided to bring more companies in the market and break the monopoly.After careful evaluation the government decided to provide three licenses to GrameenPhone, TM International (Robi), and Sheba Telecom (Banglalink). Only CityCell is using Code Division Multiple Access (CDMA) technology, Robi, GrameenPhone, Banglalink these three companies are using GSM (Global System for Mobile) technology. GSM is the most popular mobile telecommunication technology in the world. About 60% of...
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...Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman Mazumder Chairman Department of Marketing Siddheswari University Collage, Dhaka. Submitted by Md. Shibly Hasan Dept. Marketing Roll no: 9575781 Registration no: 1625621 Date of submission: 15 April, 2013. Siddheswari University Collage, Dhaka Letter of Transmittal 15 April, 2013 Md. Mizanur Rahman Mozumder Chairman, Department of Marketing, Siddheswari University Collage, Dhaka. Subject: Submission of term paper Dear Sir, With great respect, I am happy to submit my report on the topic “Identifying the marketing strategy in existing mobile company in Bangladesh”. I am felling proud to prepare my Report under your energetic guidance and supervision. This report is an important part of BBA program. In completing the report I tried my level best to blend all my knowledge and in imparting every accessible details of the survey avoiding needless intensification of the report. Your priceless supervision, suggestion, and guidance have helped...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited |Prepared By: |Prepared For: | | | | | | |Md. Mashiur Rahman |Husain Salilul Akareem | | | | | | |BRAC Business School |Internship Super Visor | | | | | | |ID: 09104077 |BRAC Business School | | | | | | | |BRAC University | | |BRAC University | | | Date of Submission: 30th May, 2013 ...
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...Robi is the dynamic and leading end-to-end countrywide GSM mobile communication solutions of TM International (Bangladesh) Limited. It is a joint venture company between Telecom Malaysia Berhad and A.K. Khan & Co. Limited, which was established in the year 1996, and services launched in 1997 under the brand name Robi. Today, Robi is recognized as a leading brand in Bangladesh and this is driven by our persistent pursuit of quality and technology, putting it clearly ahead of the rest. The future with Robi is promised to be exciting as we strive to employ the best resources and latest technology in offering many more innovative and exciting products and services Vision To be the most preferred GSM cellular service provider in Bangladesh. Mission To provide total customer satisfaction as the company strives to become the most preferred GSM cellular service provider in Bangladesh. TMIB will achieve this through developing people, products, and services of the highest quality and meeting the needs of its employees, shareholders and the nation. 1) Total quality objective 2) Total commitment to the needs of our customers, 3) Following the highest ethics standards, 4) Continual improvement of all work processes, 5) Permanent improvement of all the employees knowledge and skills, 6) Securing quality of the service to match the quality of services offered by the world’s most successful companies in the field 7) Preserving the Company’s leading position...
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...Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 An Internship Report Presented in Partial Fulfillment Of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH April 2012 Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh A COMPARATIVE ANALYSIS OF SERVICE QUALITY OF GRAMEENPHONE WITH OTHER PRIVATE TELECOMMUNICATION SERVICE PROVIDERS IN BANGLADESH by Md. Fuad Al Hassan ID: 0720053 Has been approved April, 2012 Mr. Md Sohel Islam Senior Lecturer School of Business Independent University, Bangladesh Comparative analysis of service quality of GP with other private Telco service providers in Bangladesh April 28, 2012 Mr. MD. Sohel Islam Senior Lecturer, School of Business Independent University, Bangladesh. Dear Sir, It is a great pleasure and honor for me to submit my internship report “A comparative analysis of perceived service quality of Grameenphone with other private telecommunication service providers in Bangladesh. I am submitting this report as a part of my internship in Grameenphone. This report will help the organization to find out the customers perception of the service quality comparing to the other telecommunication service...
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...Internship Report Comparative Analysis of Teletalk Bangladesh Limited Prepared By: Md. Mashiur Rahman BRAC Business School ID: 09104077 Prepared For: Husain Salilul Akareem Internship Super Visor BRAC Business School BRAC University BRAC University Date of Submission: 30th May, 2013 l Letter of Transmittal 30th May, 2013 Husain Salilul Akareem Internship Supervisor BRAC Business School BRAC University 66, Mohakhali, Dhaka-1212 Subject: Submission of internship report for completion of course. This is to inform you that I have completed the internship report. This report focuses on the contribution of Teletalk in Bangladeshi telecom business. The report, titled “Comparative Analysis of Teletalk Bangladesh Limited” has been prepared for the completion of the course, Internship (BUS 400). In making of this report, I have followed all your specific instructions involving report writing so as to present my views and in the easiest manner. However, I will be glad to clarify any discrepancy that may arise. Thank you for your co-operation. Sincerely Yours, ------------------------------Md. Mashiur Rahman BRAC Business School ID: 09104077 BRAC University Acknowledgement I would like to thank those people who have really helped me, encouraged me and show me the way how to work properly regarding my official task in Teletalk Bangladesh Limited and my project work. At first I want to thank to my academic supervisor Mr. Husain Salilul...
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...Case Presentation On TELECOMMUNICATION IN BANGLADESH & 3.5G APPROACH OF ROBI AXIATA LTD. Name: Bijoy Mohajan ID: 3-11-21-050 Subject: International Marketing Telecom Market in Bangladesh The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the number of services in operation has subsequently grown exponentially in last decade. In 1996 Bangladesh had made a breakthrough in their communication sector by introducing Mobile telecommunication system. Citycell (Pacific Bangladesh Telecom Limited) is the first mobile communications company of Bangladesh. It is the only CDMA (Code division multiple access) network operator in the country. By 1996 it was named as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name “Citycell Digital” to market its cellular products. Grameenphone a GSM (global system of mobile communication)-based cellular operator has started operations on March 26, 1997. Aktel was the third mobile phone operator in Bangladesh launched in early 1998. Mobile...
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...objective of this thesis paper is to show the problems and prospects of telecommunication sector and its marketing strategies as individual company taking the steps time to time. It can be said that the Bangladesh telecom market has a lot of potential to offer considering strategically ignorable or somehow alterable threats. The market looks very potential and prospective. Lots of opportunities are waiting. CHAPTER 1 1.1 Introduction: Telecommunication Sector in Bangladesh: The liberalization of Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of inter alia cellular mobile services to compete with the previous monopoly provider of telecommunications services the Bangladesh Telegraph and Telephone Board (BTTB). Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially in the past five years. The incentives both from government and public sectors have helped to grow this sector. It is now one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector. The telecom sector in Bangladesh is rapidly emerging....
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...descriptive one as it goes into the depth of financial performance of grameenphone limited. Grameenphone limited widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 29.32 million subscribers (as of December31, 2010).To prepare this analytical report both primary and secondary data were used. Among the sources,data mainly collectedfrom the published annual report of grameenphone and web site of grameenphone. I have constructed this report under five chapters these are given below. The First part, of this report deals with Introduction, objective, methodology, and limitations of the report. In order to understand the financial performance of grameenphone on which the report is carried on. In the Second part, communicate over all Telecommunication industry of Bangladeshand This chapter also tries to show future prospect of telecommunication industry in Bangladesh .which helps to find the current situation of telecommunication industry in SAARC countriesand also gives an idea regarding the Current scenario of the mobile phone operator and the market share analysis of the Telco companies exist in Bangladesh. The Third part includes Company profile of Grameenphone. A brief narration of the organizations given on whichI selected for my report.These includes Company Facts, business description, object of company, achievements, company structure, product and services of grameenphone and also contribution to national expenditure etc. The...
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...focused on mixture of theoretical and practical studies. As part of the MBA course it is essential that the student submits a comprehensive study during the Internship period and prepare and present a study report. As part of that the study topic was decided in consultation of the supervisor as “Performance Analysis of Grameenphone for The Year 2009”. Under the scope of the topic a comprehensive study was done on Grameenphone which is presented in this paper. Statement of the problem: The major objective of a business firm is to increase the wealth of its shareholders. Financials of a firm is the mirror of the ultimate performance of a firm besides its brand preference and some other indices. Even the other indices are used to assure the profitability in both short and long term. The study dealt with the financial indices to indentify the strength, weakness and opportunity for the company and tried to recommend some improvement scope from the theoretical perspective. This study aims to see the performance of Grameenphone for 2009 in various indices. Objective of the study: Telecom is the most discussed industry in Bangladesh due to its nature of touching people’s life. Grameenphone Limited is the distinct market leader with more than 43% subscriber market share. In 2009 the company came into the pick of the discussion of local business environment as it went for the IPO which was the largest in the history of the country. The IPO ended with 4 times applications and issuance...
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...The power of telephony is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. This is the dominant device that we now express ourselves through, get our work done and share our pains and pleasures with. In this paper we have analyzed the mobile telecom industry of Bangladesh on the basis of Porter’s five forces model. Here we also show the historical background of Bangladeshi telecommunication sector, the key points of bargaining of suppliers & customers, impact of internet on telecommunication sector, impact of internet on annual growth of the mobile operators, problems of telecommunication sector in Bangladesh, future prospects of telecommunication sector & so on. Here we have also analyzed the competitive strategy of the mobile operators. Very much like the nature of the technology, the telecom industry in our country is also changing very rapidly. This is now in its saturation and the subscriber base as a result is increasing at...
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...SWOT Analysis of Grameenphone Ltd. Introduction Grameenphone widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24 hour call centre to support its subscribers. GP aims to provide the best possible technical quality, customer service, and coverage also in the rural areas at the most favorable prices, to as many customer possible in Bangladesh. GrameenPhone is also the leading Cellular Net Provider in Bangladesh. GrameenPhone main competitors are Banglalink, Robi, Airtell, Citycell & Teletalk. One of the strongest sides of GrameenPhone is its customer‟s service and relationship. With big power comes big responsibility. Just like all other large corporation, Grameenphone also have some weakness and have to face some challenges. In the present highly competitive telecommunication market in Bangladesh there is no way to overlook a simple fraction of problem. From the SWOT analysis we are trying to measure the company‟s strategic position as well as Strengths, Weaknesses, Opportunities, and Threats. Methodology and...
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...come here: I want you.” This was the first message ever transmitted from one place to another, through a device called telephone. American genius, Alexander Graham Bell (1847-1922) along with his assistant Thomas Watson invented the device. It was March 10, 1876, an important day for human civilization, the first step towards developing means of communication. We’ve come a long way since then. Today, telephone is a part of our everyday life. Nowadays, the phone is not only used for making calls, among many other functions it’s used for communicating through text-messages and so called multi-media messages, as well as to connect us to the internet. The opportunities that lie in the telecom market seem endless and the growing demand for mobile telephony systems is creating a world-wide market. The telecom industry is nowadays not only by means of millions, but by means of billions. Actors in this industry are seeking the most profitable markets throughout the world. Bangladesh’s telecommunications sector began with small steps in 1989 with the issuance of a license to a private operator for the provision of cellular mobile services to compete with the previous monopoly provider of...
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...customer satisfactions and resource management. Methodology We have conducted the literature search connected to the topic to support and direct the research. This search was mainly conducting on the University databases, Journal databases, Library Journals, websites and Textbooks. We have searched the databases provided by University library access, like Emerald, Business Insight, ABI/Inform, Global Information Inc (professional Research reports) and search engines like Google scholar and university special search engine connected to all databases and textbooks. The key words mainly used were Bangladesh Telecom industry, Telecom future, Trends in Telecom, Bangladesh telecom Market. In the full range of articles and journals on the subject of internationals marketing, investing in a new market, the We have found one of them very useful on the subject of “Bangladesh Telecom Brief 2004” This paper tells the inside of offering and the potential what Bangladesh market offers, not exactly the same subject but one major side of our paper has the subject of same interest. The Theoretical Framework has been created with...
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