...alternative filmsMainstream films can best be defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Because of better financing, these films can afford more expensive actors, wide releases, and are sold at popular retail stores. This has become known as the studio system. Films made by major studios or companies that are not owned by a media conglomerate but are distributed by a company owned by a media conglomerate (see Lucasfilm) are also considered to be mainstream and are often referred to as mainstream independent films. Companies that are completely independent, such as Lionsgate, also produce mainstream films, from a cultural standpoint, but independent of the studio system. The alternative to mainstream films are sub genre films that appeal to a certain audience, such as African American films. Low budget films, art films, and experimental films are often the starting point for entertainers who wish to enter into the mainstream circuit or a sub genre circuit. Mainstream films are targeted for all cultures and audiences, with the dominating culture and audience being the primary marketing focus, while sub genre films are marketed towards only one specific culture and audience. Mainstream films often recruit talent from all film genres and backgrounds. Alternative media are media (newspapers, radio, television, magazines, movies, Internet, etc.) which provide alternative information to the...
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...COMM120 Zarchfel N. Lumasag 2FREE1 TH 8:00 -11:00 AM Narrative Analysis of Night Crawler Night crawler opens with the image of an unaltered billboard that is draped in white. The billboard that would normally promote, advertise or represent something is instead blank, emotionless. This could not be a more appropriate image to open this film with consideringNightcrawler is a film that is devoid of emotion, sentiment or integrity. This form of detachment from human emotion does not stem from the film’s content, but rather from Jake Gyllenhaal’s portrayal of the film’s main character, Lou Bloom. Even in the strictest of definitions, the character is a sociopath who feeds off the vulnerability of others. By proxy of Gyllenhaal’s performance, the film transforms itself into an unapologetic film that chronicles the plight of its lead character without ever throwing judgment or morality upon his actions. A sociopath, in many regards, is opportunists. They craft a narrative and use their persuasive social skills to create an entry into individual’s lives, companies or corporations. Typically such personalities are perceived to be harmless, such as being personable and generating attention towards them. Also, their inability to feel guilt often feeds into their confidence, which allows for them to present themselves as being more than they actually are. Gyllenhaal’s performance occupies many of these qualities, to which the viewer...
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...ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Commonwealth MBA/MPA Program) Marketing Management (5565) CHECK LIST Semester: Autumn, 2013 This packet comprises the following material:- 1. Text Book 2. Assignment No. 1, 2 3. Assignment Forms (two sets) 4. Course outline In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below: Mailing Officer Services Block No. 28 Allama Iqbal Open University H-8, Islamabad 051-9057611-12 Majed Rashid Director Overseas Education & E-Learning & Course Coordinator ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD (Commonwealth of Learning Executive MBA/MPA Programme) WARNING 1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE. 2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”. Course: Marketing Management (5565) Semester: Autumn, 2013 Level Executive MBA/MPA Total Marks: 100 Instructions a) All written assignment must be well organized, presented in an easy-to-read format, and neat. If your handwriting is not legible, type or compose the written assignment. Moreover, pay particularly close attention to grammar, spelling punctuation and understandability. Communication is extremely important...
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...Rhetorical Analysis of the Onondaga Dragway Chelsea Cox Baker College October 26, 2013 102 Composition Rhetorical Analysis of the Onondaga Dragway Is the Onondaga Dragway ruining its residents’ right to live peacefully? Many argue that the answer is “yes.” Onondaga is home to nearly 3,000 residents and is nestled between Lansing and Jackson County ("Onondaga Township, Ingham, 2013). The Onondaga Dragway closed its doors in 1978, and sat abandoned for more than thirty five years due to a declining economy. In recent times, a local family and a handful of car enthusiasts have worked hard to revive the quarter-mile drag way track (Byrd, 2013). After the recent opening of the Onondaga Dragway, on September 17th, 2013, citizens of Onondaga have come together in hopes to shut the Dragway down and formed the CORE group. Newly, the CORE group wrote an argument in its semi-local newspaper, The Leslie Weekly Guardian. While the CORE group’s argument is emotionally appealing and passionately written, the failure to acknowledge opposing viewpoints may ruin the argument’s credibility to its audience. The recently founded CORE group, also known as “Neighbors for a Change in Onondaga Township”, is arguing that the Dragway thrill ignores the negative impact it has on Onondaga community. CORE opens up with a hopeless outlook for Onondaga residents. The Neighbors for a Change in Onondaga Township point-blank state that the Dragway has already dangerously proved that its existence is...
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...Finding the Leader in You: Self-Assessment / Johari W Leadership and Organizational October 24, 2013 Develop a profile of your personality characteristics and assessment results My career development has turned me into the person that I am today within my work environment. I have learned and overcome many obstacles along the way. I would like to think of my career as consistent growth and change. I am always willing to adapt and adjust within my position as time goes on and technology becomes more enhanced. My career has leaded me to a path where I can always advance within my job and there is always knowledge and experience to grow from. One of my biggest personality traits that are of importance to me is to hold high ethical and moral standing within my company. I had to progress in my company from a server to working within the Human Resource Department. It is my duty as an HR assistant to ensure that all of our employees are treated fairly and equally as for their human rights. As professionals, we are expected to exhibit individual leadership as a role model for maintaining the highest standards of ethical conduct. And we are ethically responsible for promoting and fostering fairness and justice for all employees and their organizations. We are also entitled as HR professionals to consider and protect the rights of individuals, especially in the achievement and propagation of information while ensuring truthful...
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...MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young segment. Its international marketing strategy is differentiated in a way that a brand is built up on the historical iconic image of Mini for the UK and associated market, but it is not associated with any values in the past for the US customers. Overall, Mini’s marketing strategy is considered to be innovative, creative, and sometimes ‘silly’, which is of great value for its young energetic target audience. Digital marketing initiative also corresponds to the latest IT and social trends worldwide by ‘digitalising’ marketing initiatives and active social networking with the consumers. Brand is a core competence and ‘everything’ for Mini. Marketing is centered on its brand, not vice versa. An analysis of the Mini’s strategy...
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...SECRET LANGUAGE of • HOW LEADERS INSPIRE ACTION THROUGH NARRATIVE The LEADERSHIP STEPHEN DENNING John Wiley & Sons, Inc. More Praise for The Secret Language of Leadership “Out of the morass of strategies leaders are given to transform organizations, Denning plucks a powerful one—storytelling— and shows how and why it works.” —Dorothy Leonard, William J. Abernathy Professor of Business, Emerita, Harvard Business School, and author, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom “The Secret Language of Leadership shows why narrative intelligence is central to transformational leadership and how to harness its power.” —Carol Pearson, director, James MacGregor Burns Academy of Leadership, University of Maryland, and coauthor, The Hero and the Outlaw “The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it’s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say.” —Richard Stone, story analytics master, i.d.e.a.s “A primary role of leaders is to create and maintain meaning for their organizations. Denning clearly demonstrates that meaningmaking comes from stories well told.” —Thomas Davenport, President’s Distinguished Professor of I.T. and Management, Babson College, and author, The Attention Economy “Steve...
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...FA ND OM UNB OUND —-1 —0 —+1 561-47344_ch00_1P.indd i 7/27/11 6:21 PM -1— 0— +1— 561-47344_ch00_1P.indd ii 7/27/11 6:21 PM FAN DO M U N BOUND Otaku Culture in a Connected World Edited by MIZUKO ITO DAISUKE OKABE IZUMI TSUJI —-1 —0 —+1 New Haven & London 561-47344_ch00_1P.indd iii 7/27/11 6:21 PM Published with assistance from Copyright © 2012 by Yale University. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The author has made an online version of this work available under a Creative Commons Attribution-Noncommercial 3.0 License. It can be accessed through the author’s Web site at http:www.itofisher.com/mito. Yale University Press books may be purchased in quantity for educational, business, or promotional use. For information, please e-mail sales.press @ yale.edu (U.S. office) or sales @ yaleup.co.uk (U.K. office). Designed by James J. Johnson Set in Janson Roman and Helvetica type by Westchester Book Group, Danbury, CT Printed in the United States of America [[CIP info to come]] A catalogue record for this book is available from the British Library. This paper meets the requirements of ANSI/NISO Z39.48-1992 (Permanence...
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...The White Tiger Summary The entire novel is narrated through letters by Balram Halwai to the Premier of China, who will soon be visiting India. Balram is an Indian man from an impoverished background, born in the village of Laxmangarh. Early on, he describes his basic story: he transcended his humble beginnings to become a successful entrepreneur in Bangalore, largely through the murder Mr. Ashok, who had been his employer. Balram also makes clear that because of the murder, it is likely that his own family has been massacred in retribution. In Laxmangarh, Balram was raised in a large, poor family from the Halwai caste, a caste that indicates sweet-makers. The village is dominated and oppressed by the “Four Animals,” four landlords known as the Wild Boar, the Stork, the Buffalo, and the Raven. Balram's father is a struggling rickshaw driver, and his mother died when he is young. The alpha figure of his family was his pushy grandmother, Kusum. Balram was initially referred to simply as “Munna,” meaning “boy," since his family had not bothered to name him. He did not have another name until his schoolteacher dubbed him Balram. The boy proved himself intelligent and talented, and was praised one day as a rare “White Tiger” by a visiting school inspector. Unfortunately, Balram was removed from school after only a few years, to work in a tea shop with his brother, Kishan. There, he furthered his education by eavesdropping on the conversations of shop customers. Balram feels that...
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...I. Introduction Social Value of Brand is defined for users as the extent to which people share information about a brand as part of their everyday social lives according to Michael Bartl and for companies, it is the share of brand’s equity which result from social interaction among brand users. It occurs when there is interface between consumers and the brand. Nowadays, consumers are more interconnected with value of the brand they consumed and see different aspects with it. For example, when consumers think about Burger King, some of them will think of it as one of the delicious and comfort food for people, but on the other hand, other consumers may think of the brand as a crippling part of health and a cause of obesity. It is not true that brand social role is always positive in this society. There are seven factors that represents one of the most powerful at our disposal for positive social change which is called the Seven Social Wins. The Seven Social Wins include the ff: 1. Brands foster customer loyalty that leads more reliable company earnings and more sustainable levels of employment and wealth creation. 2. Brands are a spur to innovation. 3. Brands provide a reliable mechanism for consumer protection. 4. Brands create pressure for corporate social responsibility. 5. Brands provide a platform for corporate social leadership. 6. Brands play a progressive social role that create for the not-for-profit sector. 7. There is a sense in which brands...
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...Breaking bad was written and produced by Vince Gilligan and broadcast from 2008 to 2013. Over these 5 seasons, many blog personal pose the question that Breaking Bad doesn’t examine the extent to which American institutions are failing and the drug problems. That it is deceptive by only exploring Walter White’s (actor) problems rather than the drug problem as a whole, specifically the urban poor. The middle class focus left questioning if it is the greatest series of all time, as popularly reported. The show squarely represents the target audience; forty-something, middle class, good living, conservative, suburban white America in the midst of an economic downturn, where the equilibrium (Todorov) of health and fortunes are pulled away from under them. Walter’s response conforms exactly to the American Dream; he personalises responsibility for other’s (bankers/corporations) actions, looks to himself to seek out opportunity, he becomes the entrepreneur, a manufacturer of a commodity much in demand. The middle class however can relate to the problems as it almost mirrors them. I got thinking and decided this argument really excites me and can write a lot about this argument prompted from breaking bad. The wider drug problem isn’t explored, but it is interesting as there is a lot to argue, in the fact it narrates the story from the middle class perspective. While similar shows, the wire, solely focuses on the underclass being exploited by higher authoritative people in society....
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...also follows the interpersonal conflicts among the cast. One reviewer referencing these conflicts described the show as a version of Antiques Roadshow "hijacked by American Chopper's" Teutul family.[7] TV Guide has offered a similar description, calling the show "one part Antiques Roadshow, a pinch of LA Ink and a dash of COPS".[8] Numerous local experts in a variety of fields also regularly appear to appraise the items being sold or pawned, two of whom having gone on to their own spinoff programs. Antique restorer/metal artist Rick Dale is the star of the series' first spin-off American Restoration, which premiered in October 2010,[9][10][11] and mechanic/auto restoration expert Danny "The Count" Koker stars in the third spinoff, Counting Cars, which debuted August 13, 2012.[12][13] Cameo appearances have been made by Bob Dylan, Jeremy...
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...The Journal of Applied Business Research – May/June 2015 Volume 31, Number 3 Collaborative Consumption And Sustainability: A Discursive Analysis Of Consumer Representations And Collaborative Website Narratives Anne-Sophie Binninger, NEOMA Business School, France Nacima Ourahmoune, NEOMA Business School, France Isabelle Robert, University Lille Nord de France-SKEMA Business School, France ABSTRACT In this article, the authors analyze the collaborative consumption model and its contribution to sustainable consumption. Indeed, collaborative consumption is considered as an alternative, ecological consumption mode (Bostman & Rogers, 2011), but previous research has no yet deeply explored to what extent it contributes the sustainable scheme and values. The study therefore investigates both the producer side (collaborative websites) and consumer side (blog participants) to decipher how sustainable ideals are shaped in this context and how consumers attend to them. Six segments of consumers have been identified which can help marketing and sustainable levers better frame their offer. Keywords: Collaborative Consumption; Sustainable Consumption; Access-Based Consumption; Sharing INTRODUCTION O ver the last decade, markets have changed significantly in terms of our relationship to goods, leading to other forms of acquisition and consumption than via possession (Rifkin, 2000, Lovelock and Gummeson 2004, Mont, 2002, Giesler 2006, Chen, 2009, Belk, 2010, Gansky 2010; Bostman & Rogers...
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...approach towards handling claims. The promises made in brochures and other advertising material to promote the sale of policies should also correspond. 2. (D)(1-9) Methods used to evaluate claims handlers performance include: • reviewing all files closed by new loss adjusters to assess procedural and process issues as well as technical claims handling • a claims audit, internal or external, could assess various aspects of identified claims handling issues • policyholders could be surveyed to assess customer service issues 3. (B)(1-11) Specialists deal with one type of claim or one line of business. Loss adjusters who specialize in the more complex areas of claims handling tend to have a broad base of experience in which their work is grounded, because at the beginning of their careers they would have handled a wide variety of claims. 4. (A)(1-26) Timing issues may be artificial. Urgency can easily be confused with emotionalism. 5. (D)(2-6) When assigning claims to independent or staff adjusters, most insurers will organize their claims departments to include claims examiners to oversee and control the handling of the claim file. 6. (C)(2-7) A claims department must learn of a new claim as soon as possible. The insured often needs guidance, reassurance, and general support. Most insureds will look to the insurer for leadership during the claims process, looking for direction on what to do next. The claims handling process can be viewed as a...
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...MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour, Reasons for Studying Consumer Behaviour, Understanding Consumer and Market Segments, Environmental Influences on Consumer Behaviour: Culture, Subcultures, Social Class, Reference Group and Family Influences, Personal Influences and Diffusions of Innovations. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour, Motivation, Personality and Self Concept, Consumer Perception, Consumer Learning, Consumer Attitude Formation and Change. Consumer Decision Process: Problem Recognition, Search and Evaluation, Purchasing Processes, Post-Purchase Behaviour, Consumer Behaviour Models, Consumerism, Organization Buying Behaviour. UNIT III (8 Sessions) Communication, Process of Communication, Marketing Communication, Objectives of Marketing Communication, Integrated Marketing Communication (IMC), Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC Management & Planning Model, Challenges in IMC, Promotion Mix, Sponsorship: POP: Supportive Communication, Role of E-Commerce in Marketing Communication. UNIT IV (16 Sessions) Advertising Management, Overview: Meaning, Nature and Scope of Advertising, Advertising and Other Promotional Tools, Role of Advertising in Promotion Mix, Process of Advertising, Customer and Competitor Analysis, STP Strategies for Advertising. Campaign Planning: Message Creation,...
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