...In business, a mission statement defines what an organization is, why it exists and the reason for being. What are the benefits of having a highly defined mission statement? Explain why it is important for a company to define its values explicitly. Mission statements, a formal summary of the vision, objectives and values of a company, have become increasingly popular around the world. With the correct formulation and implementation, a mission statement can create clear vision of a company's main objectives. This can facilitate strategic direction of how a company moves from its present situation to its desired position. (Mirvis, Googins & Kinnicutt, 2010) Effective mission statements also have the ability to engage employees, and evoke an emotional response. With the right leaders, this response can be used as a tool to guide the behaviour of employees. (Campbell, 1997) "Vision without action is a daydream. Action without vision is a nightmare", as this Japanese proverb suggests, mission statements can only be seen as a beneficial tool if the actions of a business complement its vision. Whilst mission statements are prominent in the corporate world, there is much debate about the process involved, and what one is to entail specifically. Collis and Rukstad (2008)(as cited in Khalifa, 2011) define the mission statement as "the underlying motivation for being in business in the first place." Based on this definition, the purpose of a mission statement is to identify the...
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...knowledge of the importance of the planning fundamentals for management. In personal endeavors and in business basic planning is more critical than ever before. Planning gives a clear direction of objectives and goals set forth in an organizations business initiatives or one’s personal life for the future. These plans must maintain some flexibility for changes in the business environment or individual circumstances. This reflective summary will touch on strategic management covering mission, strategic vision, and goals outlined in the course material. Mission The mission describes clearly the purpose of the organization. It will describe what type of business the organization conducts, who its customers are, the goods, or services offered and the organizations values. Strategic Vision Unlike, the mission statement that describes current operations, the vision statement should include and clarify the long term goals of an organization. The vision statement should include worthwhile targets that are attainable to the organization working as a team. An effective vision statement should inspire the organization. An example of this is the team charter in class that outlines target dates for the submission of assignment to the team’s facilitator and the require level of participation of each team member. Strategic Goals The creation of strategic goals comes from the mission and vision statements of the organization. These goals include targets or ending results...
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...Virgin Atlantic | "Safety, security and consistent delivery of the basics are the foundation of everything we do." | 6 | Sony | "To experience the joy of advancing and applying technology for the benefit of the public." | 7 | Ford | "We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world." | 8 | Toys 'R' Us | "Our Goal is to be the Worldwide Authority on Kids, Families and Fun." | 9 | eBay | "eBay's mission is to provide a global trading platform where practically anyone can trade practically anything." | 10 | Health Net | "To help people be healthy, secure and comfortable." | Toyota, Amazon: Amazon’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. (They list this as their mission as a combination mission/vision on their site). Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Dell: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. Facebook: Facebook’s...
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...MGMT 498 Personal Strategy Write-up Guidelines Personal Strategy Write-up Description: The Personal Strategy Write-up is an opportunity for you to apply course concepts to your own personal strategy. In today’s tough economic conditions, every graduate needs a strategy to help him/her compete for scarce positions in the job market. Although career will likely be a primary focus for most of you, it is also important for you to identify other life goals that will enable you to maintain a healthy balance. If you haven’t done a good assessment of yourself and the challenges the external environment may present and you haven’t identified your sustainable advantages, you will likely not optimize your career or life potential. This exercise will enable you to apply course concepts to identify your vision/mission, analyze your strengths, weaknesses, threats and opportunities and determine how you can leverage your core competencies to achieve your goals in spite of challenging external environment forces. Personal Strategy Write-up Objectives: The objectives of this write-up are: * Apply frameworks presented in the course to analyze and formulate strategies for your personal strategy. * Use effective business writing techniques. * Develop a personal strategy that can guide your future. Outline of the Personal Strategy Write-Up: I. Vision and Mission A. Vision - an overall life goal that is overarching and long term B. Mission - this identifies your purpose...
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...Business 288- Med term paper Topic: How does transformational leadership help to shape the vision mission and objectives of a changing organization? The name transformational leadership is sometimes meant to denote the transformation of team members from a focus on individual goals to a commitment to the goals of the organization. A transformational leadership is one that does have the objective, mission and vision of the organization in mind. A transformational leader is effective because she/he is visibly undergoing his/her own transformation. Leadership as this take full responsibility for their self. They recognize they are imperfect and will make mistakes-this person can forgive him/herself and is free from any burden of guilt or shame. Transformational Leader accepts the humanity of others, that even when people try their hardest they will also make mistakes. This leadership has no interest in blaming or personal judgment. Transformational Leadership provides such positive examples they do not have to look for followers or persuade others, followers find them because they can learn from them. When you have a transformational leadership setting then the organization objective, vision and mission is the starting point of managerial actions. Mission statement defines the organization’s purpose and primary objectives. Mission statement, vision and objectives are the starting points of an organization strategic planning and goal setting process. The...
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...Vision and Mission (Top 5 Companies) 1. Watson’s Personal Care Store (Philippines), INC. Vision: To be recognized as the leading personal care store concept in every market in which we operate. Mission: To help people enjoy their live more by making a bigger positive difference in their health, looks and the way they feel. Health Business unit Vision: To be recognized as the primary health & wellness destination in the Philippines. Mission: To help people take charge in their health & wellness. 2. Gerry’s Grill Vision: is to be the preferred Filipino restaurant in the global market providing the best casual dining experience. Mission: is to exceed customer expectations focused on Product, Place, Price, People and Service excellence through an empowered organization. 3. J.CO Donuts & Coffee Vision: To establish J.CO Donuts & Coffee as the foremost international Premium donuts & Coffee Brand To be the trend-setting lifestyle café in the Donuts & Coffee industry To be the right company for the right people who want to achieve their dreams. Mission: To provide premium quality donuts & Coffee To encourage people to attain their dreams To put customers as our first priority To commit ourselves in giving excellent service sincerely To make a difference in our community To provide perfect locations for hanging out To treat each other with respect and dignity 4. Resorts...
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...significant aspect of leadership, “Self Awareness.” Sometimes they prove me right and sometimes they prove me wrong. In the case of insight 13.1 My Personal Vision and insight 14.1 my scores I feel, are correct for me. Being a coach I always tried the think out side of the box and go against status- quo. I can honestly say most of the times it worked well but other time it put me at risk of being fired. To understand your personal vision you must first understand what vision actually means: “A vision is an attractive, ideal future that is credible, yet not readily attainable. A clear and powerful vision links the present and the future by showing how present-day decisions and actions can move the organization toward its long-range goals. Vision energizes employees.” (Kiaser study notes) The goal of visionaries are to become Effective Leaders, to be an effective leader, one both dreams big and transforms those dreams into significant strategic action and effectively execute the vision and strategy. This is what we call Strategic leadership. Strategic leadership means the ability to anticipate and envision the future, maintain flexibility, think strategically, and work with others to initiate changes that will create a competitive advantage for the organization in the future. Strategic leadership and defining a Vision is not always easy for leadership to do, communicating an image of the future that draws others in, can be a real struggle. Being forward-looking - envisioning...
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...market, the core principle of what Ford Motor Company was founded remains the same. Ford Motors’ commitment to the company’s mission statement, vision, ethics, and values is what solidifies Ford’s position as a top contender in the automotive industry. Mission and Vision Ford’s transformation Ford’s commitment to mission statement is timeless. Henry Ford had a mission to produce a quality automobile in the 20th century. Ford Motor Company (FMC) continues to solidify the company’s top ranking in the worlds’ automotive market. As a leader in the automotive market Ford continues to reinvent the company’s style of leadership. Several approaches to leadership have lead to a successful rejuvenation of Ford Motors. According to text Ford Motors embraces the transformational style of leadership. FMC know the benefit of keeping the proverbial hand on the pulse of the consumer272. A company is only as good as the product the companies supply and the demand for the product. The conceptual vision of the company was to provide a quality car that an individual would want to purchase. FMC is ever changing and transforming, but the core mission remains the same. Although, the vision of Ford Motors has not strayed from the original desire of the founder Henry Ford in 1903, the vision continues to evolve (Bateman, 2009). A commitment and wiliness to stay focus on the vision of a company is what has sustained FMC. Ford’s...
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...2006). PepsiCo is a company that is committed to delivering sustained growth through empowered people, acting responsibly, and building trust among its employees and customers. This paper will take PepsiCo and analyze the origin and subsequent evolution of personal and workplace values. It will explain how individual values drive actions and behaviors and analyze the degree of alignment between Pepsi’s stated values and its actual plans and actions. Finally, we will analyze the degree of alignment between personal and organizational values as reflected by PepsiCo’s plans and actions. Personal and Workplace Values Our personal values derive from our experiences, personal aspirations, culture, society, and some values are learned and passed down through the generations. Our values, in a sense, drive our actions which result in if and how we accomplish things. Values are important for not only individuals, but organizations as well. Organizational values should be directly connected with personal values. Organizations should set their values in the hopes that their corporate leaders will embrace upon their employees the importance of buying into these value systems in an effort to steer the company towards their mission and vision (Taylor, 2008). PepsiCo believes that their values are a reflection of a socially and environmentally responsible company and as stated earlier, committed to growth through...
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...The mission statement should be referred to when hiring or evaluating a coach. When hiring a new coach, it is important that the coach’s core values line up with the athletic program’s mission statement and core values. According to Garvis (n.d.), “The mission statement should clearly and completely state your vision, reflecting the purpose and values of your athletic department represents” (p. 14). The interview should include questions about the coach’s core values and their priorities. It is also important for the athletic director and interview team to provide hypothetical situations for the coach to see how the coach would respond. When I was interviewing for a teaching position, the interview teams always asked these types of questions to see how I would handle ethical situations. Looking back, these questions were based on the...
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...may be of interest to RNs working in Mother-Baby Departments and is sponsored by the International Lactation Consultant Association. The organization MUST offer certification for registered nurses. If you have any questions about whether the organization is a “fit” for this assignment, contact your instructor. You will complete the form provided in Doc Sharing carefully providing all the information requested. Course Outcomes This assignment enables you to meet the following course outcome(s). CO 1: Apply leadership concepts, skills, and decision making in the provision of high quality nursing care, healthcare team management, and the oversight and accountability for care delivery in a variety of settings. (PO #2) CO 6: Develop a personal...
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...Building a Vision-Guided, Values-Driven Organization By Richard Barrett PART I: WHY VALUES ARE IMPORTANT Organizational values are more important today than at any other time in history because the personal and societal context within which business operates is changing. Who you are as an organization, and what you stand for, are becoming just as important as what you sell. The values that an organization lives by are important to a variety of stakeholders: • Society: Organizational values need to meet society’s expectations with regard to environmental stewardship and social responsibility. Failure to support society’s values can have a very significant impact on financial performance.1 Shareholders: Organizational values need to meet the needs of the new breed of shareholders that are only investing in companies that: (a) meet socially responsible investment criteria; and (b) compete to be the best companies to work for, or other quality awards. Potential employees: To attract the best people, the organizational values need to meet the needs of potential new employees who are choosing to work in organizational cultures that align with their personal values. Existing employees: To retain the best people, the organizational values also need to meet the needs of existing employees and support them in finding personal fulfillment at work. • • • Employee Fulfillment Whilst attention to all stakeholders needs are important, the most critical are: (a) How existing employees...
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...decided to observe is the United States Army I have been working in the Army for the past seven years, I’ve been deployed a total of three times to Iraq and Afghanistan. In the time I have been in the Army gives me a good opportunity to describe this organization. Mission of the Army The mission of the Army is to prepare the force for unified land operations, responds to threats, sustains and protects the force, and builds military relationships that develop partner defense capacity in order to contribute to a stable and secure area of responsibility. As we can see in here the Army’s mission is one very clear that pretty much all it wants is to preserve the security of all the people in the world and the United States. VISION The vision of the United States Army is one team one fight America's Theater Army in the Pacific - assuring security and stability. Their vision is pretty tight with their mission that pretty much is to keep America safe and stable. During the past years America has been in war with the terrorists all around the world. Trying to mitigate and ensuring to keep a safe place. The Army values are divided into seven that are: Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. The army values are what soldiers learn how to live according to these values in basic training; these values are what constitute a transition between being a civilian and becoming a Soldier. The Seven Core Army Values listed below are what being a Soldier...
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...in a timely manner, offer a tax service to assist with personal and corporate taxes, and a financial planning department to assist clients with the ability to grow their own personal wealth. AFCS will also offer consulting to clients who want to possibly open a new business or purchase a previous business. Auctus Financial consulting & services mission statement is, “Our economy may be down but let us help you get personally get up and grow, and our mission is to bring financial stability into the lives of our clients”. The mission statement points out the problem with our country’s economic situation and tells people that we want to help them no longer be a part of the bad economy, let us help them grow financially. The path to retirement requires three elements; Patience, Perseverance and a Financial firm who understands and relates to a client. A mission statement “tells two things about a company: who it is and what it does” (Williams, 2008).Only when this is reached, AFCS believes the journey will become pleasant and fulfilling. Top management can spend hours in a strategic meeting struggling to properly word a vision statement. While much of the time may be spent determining the correct lofty goal to follow, consideration should first be given to the type of role played by the organization. While there are no formulas for how to create a vision, there are principles and guidelines for building a pragmatic vision (Senge, 1990). Auctus Financial...
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...Mission Mission represents the framework for the entire business , the values which drive the company and the belief that the company has in itself and what it can achieve. Mission has 2 diversities: strategic and philosophic. The strategy school views mission as a strategic tool, an intellectual discipline which defines the business’s commercial rationale and target market. It is perceived as first step in strategic management. It has to answer two fundamental questions: WHAT IS OUR BUSINESS and WHAT SHOULD IT BE? The second view that mission is a glue that enables to function as collective unity. This cultural glue consists of strong norms and values that influence the way people behave, how they work together and how they pursue the goals of the organization. Building a definition of mission Link between personal and corporate values is a crucial aspect of mission. Employees are clear what is important and are happy to follow the standards and behaviours their company ask of them. Their way of working is not only personal satisfaction but also superior to that of competitors. A strong mission exists when the 4 elements of mission link tightly together , resonating and reinforcing each other Purpose What is the company for? Many of the companies do not even attempt about the nature of their overall purpose. There are 3 categories of ideas of purpose. 1) Satisfy shareholders. The purpose of this companies is to maximize wealth for shareholders. ...
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