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Persuasive Message

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Persuasive Messages
Christina Morgan
Com 295
September 21, 2015
Edward Dempsey

Persuasive Messages
Dear Sir.,
The creative production team has come up a design for a new car. Now that the design of muscle cars is coming back we want to introduce a new muscle car that is a combination of all the classics such as the; 1964 ½ Mustang Mach 1, 1979 Grand Torino GT, Cobra 428, 1968 Shelby Mustang, and the 1971 Mustang Boss 351. Each of these provided a unique design on their own with similar motor styles. The current name we are calling this is the “The Cobra Sting”. With the economy on the rise and car sales picking back with a renewed interest in muscle cars that has not been seen in many years we believe that with the right design, this car could put Ford back on the #1 sales list. Each member of the creative production team agreed that the ultimate muscle car appeals to all demographics of age and sex. Instead of mass production, we suggest producing only 50 to 60 show room modules. This will give clients something to view, test drive, and inspect. We can allow custom orders for certain colors, though we believe that there should be one model with all the pluses of modern technology with the design of the classics. Today’s cars are made of plastic and fiber glass, this car “The Cobra Sting” should go back to the roots of the classics of metal with a combination of fiberglass. According to Bankrate.com the Ford Mustang Cobra is still ranked the #1 Muscle Car in America. (Heaps, 2015) If the worst were to happen the vehicle not sale as we project then we believe the 50-60 show models can be sold to private collectors around the world to regain the profits. Therefore, I and the creative production team ask that you approve a trial of this proposal and study launched to see if the sales would match our projected figures.
Sincerely,
Christina Morgan
Christian Morgan, Creative Production Agent
Ford Motor Company Advertising Agency
550 Town Center Dr. #300
Dearborn, MI 48126

I would use brochures to attract prospective buyers. All classic car enthusiast are usually registered with the maker of their car. I would gear the brochure to these persons first to determine interest. I would also place brochures at all Ford Dealerships. The brochure would contain all the information and specs of the car along with a small removable card for persons to fill out and send in. This card would ask a few minor questions that would help determine the projected sales of the car.

References: For paper and Brochure
Heaps, R. (2015). BANKRATE. Retrieved from http://www.bankrate.com/finance/auto/best-american-muscle-cars-of-all-time-1.aspx
Brochure:
Meiners, J. (2015). Car and Driver. Retrieved from http://www.caranddriver.com/news/2015-ford-mustang-galpin-rocket-photos-and-info-news
New Ford Cars 2015 2016. (2015). Retrieved from http://fordfan2016.com/2016-ford-mustang-rocket-by-henrik-fisker-price/
Top Speed. (2015). Retrieved from http://www.topspeed.com/cars/fisker/2016-ford-mustang-rocket-by-henrik-fisker-and-galpin-auto-sports-ar166233.html

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