...Sample Persuasive Messages Jim Watson January 16, 2012 Comm/470 Professor Greta Zeimetz E-Commerce has become a part of our everyday way of shopping. Shopping via the internet is available through many companies, as well as enables the customer to save time and effort. Online shopping is also more convenient than going to the company’s store to shop. Electronic retailers understand this has become a competitive environment. These companies must not only find innovative ways to grow their business, but also maintain their existing customers. Electronic retailers must understand the customer behavior and understand the decision-making process a customer goes through prior to making a purchase. The main focus of this paper is to recognize three behaviors essential in e-retailing. I will discuss the communications medium in which each behavior occurs, as well as, explain how each medium enables e-commerce. I will examine each behavior using the communication process, to include the purpose, sender, receiver, message, environment, noise, technology, and feedback. E-Retailing Behaviors When a consumer starts their research for a product or service on the Internet, there are several aspects taken into account. Most consumers will be more inclined to brand names they trust to begin searching for a product, because they have established a sense of trust and loyalty with that name through experiences in other shopping techniques. The behavior of an e-retailing...
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...Persuasive Messages Christina Morgan Com 295 September 21, 2015 Edward Dempsey Persuasive Messages Dear Sir., The creative production team has come up a design for a new car. Now that the design of muscle cars is coming back we want to introduce a new muscle car that is a combination of all the classics such as the; 1964 ½ Mustang Mach 1, 1979 Grand Torino GT, Cobra 428, 1968 Shelby Mustang, and the 1971 Mustang Boss 351. Each of these provided a unique design on their own with similar motor styles. The current name we are calling this is the “The Cobra Sting”. With the economy on the rise and car sales picking back with a renewed interest in muscle cars that has not been seen in many years we believe that with the right design, this car could put Ford back on the #1 sales list. Each member of the creative production team agreed that the ultimate muscle car appeals to all demographics of age and sex. Instead of mass production, we suggest producing only 50 to 60 show room modules. This will give clients something to view, test drive, and inspect. We can allow custom orders for certain colors, though we believe that there should be one model with all the pluses of modern technology with the design of the classics. Today’s cars are made of plastic and fiber glass, this car “The Cobra Sting” should go back to the roots of the classics of metal with a combination of fiberglass. According to Bankrate.com the Ford Mustang Cobra is still ranked the #1 Muscle Car in America...
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...Persuasive Mes Com/295 6/14/2015 Persuasive Messages Dear Boss, I have developed an idea that I believe will be of the utmost importance to you. As the Vice President of the area’s best commercial cleaning company, this idea that I have developed will not only be the most innovative product on the market, it will be a product that we can incorporate into our daily work as a company. I am excited to share this development with you and hope that you will be as well. My idea is an extended vacuum hose that can reach upwards of 8 feet in height. The hose has a 2 foot flexible end that has holes for suction and bristles to assist in the cleaning process. The extension hose will offer ease in cleaning high, hard to reach areas. We will lessen the need for carrying a ladder and multiple supplies through the accounts. In fact, we will only need to bring the vacuum with the extension hose to the needed areas. At this point I am requesting your assistance in physically developing this product. I do not personally have the resources to create a protocol, however, you have the ability to supply the needed resources through the company. If you will join me in producing this product I will be willing to do all the physical work while you simply supply me with the needed resources to get this item marketed. If for any reason the item don’t sell itself in the beginning, I will then personally hit the streets and hit every business near and far with my own sales pitch. *...
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...Persuasive Message Contained in the following is an analysis of how to use and write electronic-commerce messages and messages on paper, to communicate directly, indirectly and how to write persuasive messages. Many occupations require you to persuade others to buy-in, participate, support, or sell an idea or product. The receiver of the message must view you as creditable and respect your ideas. Electronic Commerce Electronic commerce (e commerce) is synonymous to electronic trailing (e tailing) and electric business (e business). Electronic commerce, electronic trailing, and electric business are the marketing of selling merchandise on the Internet. According to Schappell, D., 2000, “E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble's e-tail site. Concerns about secure order taking receded. Nineteen ninety seven was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and Commerce Net/Nielsen Media reported that 10 million people had made purchases on the Web. Jupiter research predicted that e-tailing would grow to $37 billion by 2002.” Electronic commerce is broken down into five categories, business-to business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), government-to-employee (G2E). ...
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...Persuasive Messages Stephani Thurman COM/295 December 14, 2015 Dr. Ivonne Bates Part I The Product: Incentives Lead to Growth A resurgence of the economy has brought old competition back into the Capital Finance arena, making new client retention harder to come by. To increase our profits and gain new clients to our portfolio, I have a vision of launching a client referral program. An incentive to our existing clients to refer their business vendors and customers will aid us in gaining prospects to our group. It will then be the Business Development Officers job to present the Letter of Interest, and sign the new client. To keep profits margins strong, this would not be a cash incentive, yet it would be monthly finance charge decreases for each client referred. A large portion of our clients finds difficulty in paying the quarterly finance charges, as some clients pay their sales and employee taxes quarterly. As a referral incentive, we will offer a percentage of fees waived. Mazon Associates, Inc (2015), a competitor of ours, offers a 10% referral fee payment based for the term of the client relationship. This small referral fee payment can make a big difference in our clients’ checkbooks. To stay competitive and grow in the asset-based lending market, we must do something that benefits the client to earn their trust and referral. If this product launch does not take-off quickly, we may need to implement into the Business Development Officers marketing collateral...
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...Persuasive Messages Part I LaVincenae Reid COM/295 April 11, 2016 John Quesnel Persuasive Messages It’s Monday morning, 8:45 a.m., you are scheduled to sign in at work at 9:30. It is a horrible vehicle accident on the interstate that hinders you from getting to work any faster. There is no point in going an alternate route, it will only take you longer to reach your destination. The monkey wrench in the situation is you have your 3-year-old daughter in the back seat that still has to be dropped off at daycare which is located 10 miles from your job. She is agitated and you are frustrated because this is the 3rd time this month that situations beyond your control have cause you to run late for work. You ponder on the idea of how convenient it would be to take your daughter to work with you and drop her off in the child care center that is located on the main floor of your building. That was cause a less stressful situation for many parents that deal with these scenarios. I am creating an email to my boss explaining to him why he should invest in this service for our employees. I am choosing this channel because it is a personal message that I want to involve only my manager in at this time. To: Bob Jones bobjones@corporateamerica.com From: Lavincenae Reid lavincenaereid@corporateamerica.com Date: April 11, 2016 Subject: Workplace Child care options I would first like to thank you for your patience and diligence...
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...To: ENG 155 Students Name: From: Professor Hedges Subject: Persuasive Message Due Date: The purpose of this assignment is to gain experience constructing a persuasive message. You have several choices regarding the type of document you will complete. You may choose from the following writing prompts, which are located at the end of Chapter 10: -an email to Starbucks regarding Wi-Fi internet, exercise #2, pg. 306 -an email making the case for social media, exercise #3, pg. 306 -an email to sort out an order error, exercise #6; pg. 307 -promoting the state of Kentucky for business, exercise #12, pg. 308-309. Read over your options and choose carefully. All the options are relatively equal regarding difficulty and time requirements; don’t let the varying length of the assignments fool you. Additionally, don’t forget that if you have a “real life” alternative to any of the above choices, feel free to use it instead. However, don’t forget to clear it with me well before the due date. Format Requirements: The format required for this assignment will vary depending upon the option you choose. Be careful to follow the instructions in the textbook for the option you choose. Remember to follow the AIDA model and use the persuasive message checklist (pg. 288). Document must be typed. What follows is a rubric for the assignment. Rubric: This assignment is worth 50 total points. _____ 35 Content. Information is clearly expressed...
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...Persuasive Messages Michael Thomas Com 295 July 29, 2014 Linda Kroner Dear Boss, From: mike1995jj18@gmail.com I have a new product that I can’t wait for you to see. It is the new prototype for everything that involves music from now until decades upon decades of time. This new item will be called an iPod. You can store over thousands of hours of music in this device. There are capital resources I need to complete this to sell on the market. We need Micron, Samsung, Toshiba and Asahi Glass to make the screen for the iPod touch. I well will contact the electronic department to get the memory, battery, and all the other needed things to complete it. The reason way why I’m selecting to communicate through this channel which is electronic, is because that’s how everyone is communicating now in days now a days and we as a company need to capitalize on the chances that’s given to us. Emailing letters ’s by hand to mail is a faded out? thing to do these days and we are targeting teens so this is the right way to do so. Email me back I will wait on your feedback. You’re Your Employee, Michael Thomas Part 2 My Consumer, From: mike1995jj18@gmail.com Aren’t you sick and tired of have a music player with nothing else to do besides playing music on the player? Aren’t you tired of wanting to have I all the music you like on a music player but you can’t because there’s...
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...Persuasive Message- U-Verse Services Name COM 295 Business Communications August 28, 2014 Want a TV services that is worth your money? Want a TV service that doesn’t go out when the wind blows? How about a fast internet service, that is actually fast? At&t U-Verse services give you that and more! A home phone service that allows you to automatically allow call to be forwarded to a number of your choice during network outage! That’s awesome! AT&T has been around and trusted for years. Why wouldn’t you want a service that has been around longer than any other competitors? Welcome to the world of AT&T U-Verse where we want to own your home! Do not be alarmed we only mean we want to be your one stop shop for your entertainment. Business and communication needs and wants. With our top of the line products such as digital TV, high speed internet and digital voice complete satisfaction is a guarantee. AT&T offers you accessibility control, convenience, reliability, security, speed, value, and variety. Never miss a show with U-Verse TV service. All of the packages come with the HD ready total home DVR free for life. Enjoy a package of your choice with your favorite channels at a price you can afford. Get rich picture quality with 100% digital picture and sound. U-Verse supp orts up to eight connected TV in the household. Choose and watch four favorite channels at once with multi-view. Inviting friends over to watch the big game? When you add...
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...Perspective Karim Sabbagh David Tusa Mohamad Mourad Amr Goussous Telecom in the Middle East The Competitive Mandate After the Downturn Contact Information Beirut Mohamad Mourad Principal +961-1-985-655 mohamad.mourad@booz.com Dubai Karim Sabbagh Partner +971-4-390-0260 karim.sabbagh@booz.com David Tusa Principal +971-4-390-0260 david.tusa@booz.com Amr Goussous Senior Associate +971-4-390-0260 amr.goussous@booz.com Booz & Company EXECUTIVE SUMMARY In 2010, as the recession begins to lift in earnest, telecom operators in the Middle East will face a very different world. New business models, new strategies, new technologies, stronger competitors, more demanding customers—all will pose real challenges. The winners will be those with the vision and agility to respond quickly and flexibly to rapidly changing market conditions, developing the capabilities needed to respond to four strategic imperatives: 1. The Middle East and surrounding emerging markets are continuing to grow, and the region’s operators must reestablish the momentum they had before the recession if they are to capture their fair share of that growth. In developed markets, they must develop new value-added services that can differentiate them from competitors. In emerging markets, they must continue to gain share as quickly as possible. 2. As large sections of the telecom value chain become commoditized, operators must work to derive value through innovation. Simply copying competitors’ services...
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...Mrs. Ella Adams 1111 Greenwich Street Columbus, OH 43224 Dear Mrs. Adams, Do you want to feel SAFE and SECURE? Here at It’s Jesus Alarms Ltd, we have over 12 years of experience. We appreciate that the safety and security of your premises are vital to your business operations. The upheaval of a break-in, the loss of computer data, and the theft of stock are just some of the alarming issues you’ll be faced with if you’re broken into. Unlike other companies, we don’t simply sell burglar alarms. We are unique and appreciate that each individual company’s security needs are specific to them. We take the time to get to know you and then tailor make total security solutions to fit your exact requirements. All of which are personally installed by our highly-trained and qualified security experts. Our prices are extremely competitive and our support is unparalleled. What’s more, let us install one of our latest, state of the art CCTV systems and we’ll give you over £500 worth of mainframe computer data backup software absolutely FREE! We also offer a better promotion than our competitors by giving out 10% discount on all referrals to our customers for the next three months. We give a rebate of $ 100 of all installations of $1000 and above to all our new customers. Unlike our competitors, It’s Jesus Alarms Ltd gives 60 days return policy as well as 90 days of warranty from the date of installation. You can also shop online 24/7 at http://www .is Jesus alarms.com. Call today...
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...Employer, I have a new product that you must try! It is a prototype for all music and will be called an iPod! You can store thousands of songs on this device. There are capital resources that I need to complete this and to put out on the market. We will need companies such as Samsung and Toshiba to create a touch screen. We will also get in touch with electronics to create the memory needed as well as other minor parts. I chose this product because millions of individuals (with a wide range of ages) are interested in such a device. This will be a smart business move if we capitalize on the iPod now. I would say our target audience is 13 to 30 year-old’s. I await your feedback. Thank you, Employee Consumer, Are you bored? Are you tired of media players only allowing you to store no more than 20 songs at a time? Wouldn’t you like to have hours and hours of endless songs to listen to? Well, now you can! With the new iPod! Store thousands of songs on one small device. There’s a web browser and camera! You can select the size of your device (nano, classic, or touch) as well as the color (shades of blue, red, silver, pink, etc)! There are also different memory sizes to choose from as well. Since our buyers will be in the 13 to 30 range it would be ideal to advertise electronically and always a great idea to have it televised. This is an investment you don’t want to miss out on! Thank you,...
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...Eva Beeks Assignment 3.2 ENG 315 February 22, 2012 Dear Elizabeth, I would like to take this opportunity to introduce myself and to welcome you to RSS, LLC. My name is Eva Beeks and I am a relocation specialist. My goal is to provide you with all the necessary tools needed to make the best decision for your shipment. We have successfully completed many shipment to the London area with efficiency and satisfaction. I will be customizing a relocation package to fit your individual needs and budget. Here at RSS, we provide our clients with tailored services in order to make their shipping process easy and convenient. It is with great pride that much of our business is derived from repeat customers who have had excellent experiences. We understand that when it comes to your household or office items, there is no substitute for experience! RSS has the experience and an extensive global network of agents to get the job done professionally and as promised. We are a worldwide full-service moving company. Our team of international moving consultants will plan, direct, and coordinate each international shipment based on the individual needs of each client. Our global communications network of friendly knowledgeable agents worldwide has been carefully handpicked to meet our high quality standards. We Offer: Free Estimates Competitive Rates to Worldwide Destinations Full or Partial Packing and Unpacking Services Complete Origin and/or Destination...
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...Public Relations Plan Date: January 25, 2015 To: Bertrand Green, CEO From: Lisa Harris, Director of Public Relations Subject: Public Relations Plan In regards to Easy be Green’s director of research and his opinions about environmental issues along with how people in the community are becoming less interested in the proposals offered causing a decrease in sales. The ideas of the director may not be the main factor for the decrease in sales, but it could possibly be a contribution. With that said I have a few suggestions that could help EBG increase sales. EBG’s philosophy is about being environmentally friendly; however, in looking around at the company as a whole, it is not apparent. EGB needs to move in a direction that will show its employees and the community we are environmentally friendly. As I was walking through the parking lot this morning on my way into work a thought came to mind. In looking at all the different vehicles that employees drive, which ranged from small cars to SUVs, and trucks this doesn’t include the luxury sedan driven by the CEO himself, it came to me that these what environmentalist would call gas guzzlers and not good for the environment. I have done some research and come up with a preliminary plan. It has come to my attention that one of the local hybrid car dealerships has been presenting an interesting deal. The deal is employees of companies can receive discounts if they purchase a hybrid vehicle...
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...Date: Jan 14, 2016 To: CEO - Easy to Be Green Subject: Request to Offer a Deal to Employees to Bur Hybrid Cars Having done thorough research, Easy to Be Green (EBG) Director of research has seen that there have been drop in sales because of not providing satisfactory service to the clients. As a result our company has decided to provide eco-friendly services to our client. I have seen that there are companies offering a deal to employees to buy hybrid cars. There are lots of benefits to buy hybrid cars. That helps to save gas, environment friendly and also increase company credibility. Yesterday I was walking through the company parking lot and observed that most of the company employees drive SUV’s, pick-ups, and other gas guzzlers. Also I observed that you also own the luxury sedan car. Moreover, company’s service and delivery vans are also not environmental friendly. I have done a thorough research and decided to develop a plan to upgrade our company vehicle as well as also request employees to upgrade their vehicles to Hybrid cars in place of their existing SUV’s and pick-ups vans. We should also upgrade our company vehicle to hybrid vans. I have contacted a local hybrid car dealer and they are ready to give a very good deal to our existing employees who buy hybrid cars from them. I strongly feel that the benefits of this plan is to save on gas, helps in good public relations, and also helpful in the environment, and in increased company esprit de...
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