...these products I just named we all use daily and are in fact all tested on innocent, defenceless animals. How does it make you feel when I tell you that in 2011 3.71 million animals were killed in British laboratories? Not good I bet and to think this is just one country out of many where this is occurring. In Australia testing consumer products on animals is illegal. Although, it doesn’t stop big companies from torturing animals in other countries such as India, Indonesia, US or the UK and sending their products to shelf here. These tests are not required by law, so companies are basically killing animals so no reason. So I am here today to make you all aware of the abuse and torture animals are put through daily and the need for a major change against animal testing. Is it fair that animals are treated this way? Apparently so Millions of animals are poisoned, blinded and killed every year in out-dated product tests for cosmetics, household-cleaning products, personal-care products, and even fruit juices. Imagine being an animal in a laboratory, having no control over any aspect of your life, living inside a locked closet, not choosing when and what you eat, what you do with your time or even deciding when the lights go on and off. This would be your life; deprivation, isolation, misery. Studies have shown that there are various biological differences between humans and animals in the way each react to chemicals, resulting in unreliable data and the health of consumers compromised...
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...Persuasive Speech Ideas These penguins are persuading their friends to take a dip in the cool water... but you can persuade our class on any of the following ideas or come up with one of your own. Remember these are broad topics so make sure you narrow your area and choose your side so that you can properly defend your position. Also I NEVER censor speech topics HOWEVER keep in mind I want the ideas fresh, some topics are very OVER DONE - for example: "smoking is bad for you" - no kidding I think we would all agree with that. "everyone should go to college" - DUH you are preaching to the choir. "std's are bad you should protect yourself" - well there is a new idea. "drinking and driving could kill you or someone you love" - again no one would argue with that logic. So if you are going to pick a topic make sure you approach it in a fresh and exciting way - for example: "Barbie is a good role model" "Smoking Cigarettes are bad for you, so smoke cigars!" 1. same sex marriage 2. adoption 3. heaven and hell (careful to not preach to your audience) 4. abortion (overdone) 5. TV violence 6. gun control (overdone) 7. TV ratings 8. internet 9. profiling 10. Vietnam 11. immigrant laws 12. exercise 13. Ford vehicles 14. cloning 15. breast feeding 16. bilingual education 17. voting 18. red light cameras 19. salary caps for...
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...Persuasive Speech Assignment - Stem Cells Communications 102 Emre Keskintepe Stems Cells - The Miracle Cure Specific Purpose - I. To achieve passive agreement on stem cells as a scientific advancement that needs implementation into current medicine. Stem cells could benefit millions of people, cure countless diseases and possible save the life of your loved ones and you. Central Idea - I. Stem cells have the remarkable potential to develop into different cell types in the body and therefore can be used as a internal repair system for the body. Introduction - I. Attention Getter - A. A broken heart is known as a metaphor for the intense emotional pain or suffering we feel after losing a loved one. We all know the damage that a broken heart can cause because we have experienced it ourselves or have seen the reproductions on our loved ones. But a broken heart in medical terms is known as Cardiovascular disease. * The National Institutes of Health states " that Cardiovascular disease (CVD), which includes hypertension, coronary heart disease, stroke, and congestive heart failure, is ranked the number one cause of death in the United States" * It has been the leading cause of death every year since 1900 except 1918, when the nation struggled with an influenza epidemic. * Nearly 2600 Americans die of CVD each day, roughly one person every 34 seconds. B. A broken heart is a huge epidemic in America and we need a solution to solve this ever...
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...HUYNH PHUC HOANG SAMPLE ESSAY IELTS Writing Sample Essay IELTS Writing Some people think that in order to prevent illness and disease, governments should make efforts in reducing environmental pollution and housing problems. To what extent do you agree or disagree with this statement? The prevention of illness and disease is a challenging problem for any community. Although many people may be skeptical about the effectiveness of an investment in improving the environment and providing more housing for the public, I believe that it is a good solution to the issue, as will now be discussed. On the one hand, ameliorating environmental contamination can hinder the spread of disease and illness. Today, people’s health is deteriorating due to the adverse effects of poor air quality, making us more vulnerable to viruses and health problems. A number of urban citizens suffer from lung cancer and throat cancer due to the dangerous level of exhaust emissions from traffic and industrial activities in many big cities such as Beijing and Hanoi. Therefore, improving the environment should be treated as the top priority among other concerns of the government. For example, an outright ban on the use of private vehicles can decrease the amount of harmful fumes released into the atmosphere, contributing to the clean-up of the environment. On the other hand, the provision of more accommodation for the public is also a highly effective measure to reduce health risks....
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...than a decade to bring a new drug from the laboratory to the market. Polls show a clear majority of specialists believe the FDA clinical trial process is too slow and most report having been personally hindered in treating a patient due to the FDA approval process. The clinical trial process initiates when a drug developer submits an Investigational New Drug Application (IND) to the FDA. The IND application includes all available data on the proposed investigational drug, including the results of any animal testing. In reviewing IND applications, the FDA seeks to ensure that the proposed trial does not expose patients to “unreasonable risk of harm.” Clinical trials then move ahead in three mandatory human testing phases. Phase I consists of giving the investigational drug to a smaller group of 20 to 80 volunteers to test for toxicity and instantly apparent side effects. The major importance of Phase I testing is safety. Over 60 percent of investigational drugs in Phase I testing are considered safe enough to move on to Phase II. While safety continues to be evaluated, the main focus of Phase II is the drug’s effectiveness in treating the targeted disease or...
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...UNIT 1 Special Note: The argumentative essay is a very useful test of a student’s ability to think logically. Argue: v. 1. to persuade someone to do or not do something. 2. to give the reasons for your opinion, idea, belief, etc. Argumentative: adj. someone who is argumentative often argues or like arguing. Argument: n. a set of reasons that show that something is true or untrue, right or wrong etc. When you have an opinion and try to convince your listener or reader to accept your opinion, you are agreeing with or disagreeing with something. For example: In an everyday situation, you may try to convince a friend to go somewhere or in a composition or speech class, the instructor may make an assignment in which you must support or oppose the use of nuclear energy to produce electricity. If you agree or disagree on an issue, you will want your reader or listener to accept your point of view. There are a few types of argumentative compositions such as: 1. Advantages and disadvantages 2. Expressing opinions/providing solutions to problems 3. Expressing arguments for and against a topic 4. Compare and contrast something or somebody PURPOSE of ARGUMENTATIVE ESSAYS * An argument follows when two groups disagree about something. * People can have different opinions and can offer reasons in support...
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...A BRIEF CONTENTS PART 1 • GETTING STARTED 1. Becoming a Public Speaker 2. From A to Z: Overview of a Speech 3. Managing Speech Anxiety 4. Ethical Public Speaking 5. Listeners and Speakers 1 2 8 1 4 23 30 PART 2 • DEVELOPMENT 6. Analyzing the Audience 7. Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258...
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...The Necessary Art of Persuasion by Jay A. Conger Harvard Business Review Reprint 98304 This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. HarvardBusinessReview M AY– JUNE 1998 Reprint Number DAVID J. COLLIS AND CYNTHIA A . MONTGOMERY CREATING CORPORATE ADVANTAGE 98303 JAY A . CONGER THE NECESSARY ART OF PERSUASION 98304 CHRIS ARGYRIS EMPOWERMENT: THE EMPEROR’S NEW CLOTHES 9 8302 JEFFREY PFEFFER SIX DANGEROUS MYTHS ABOUT PAY 98309 M AHLON APGAR , IV THE ALTERNATIVE WORKPLACE: CHANGING WHERE AND HOW PEOPLE WORK 9 8301 ORIT GADIESH AND JA MES L . GILBERT PROFIT POOLS: A FRESH LOOK AT STRATEGY 9 8305 ORIT GADIESH AND JA MES L . GILBERT m anager’s to ol kit CONSTANTINE VON HOFFM AN HBR CASE STUDY GORD ON SHAW, ROBERT BROWN, and PHILIP BROMILEY ideas at work L ARRY E. GREINER HBR CL ASSIC HOW TO MAP YOUR INDUSTRY’S PROFIT POOL DOES THIS COMPANY NEED A UNION? STRATEGIC STORIES: HOW 3M IS REWRITING BUSINESS PLANNING EVOLUTION AND REVOLUTION AS ORGANIZATIONS GROW JEFFREY E. GARTEN 9 8306 98311 9 8310 9 8308 BO OKS IN REVIEW OPENING THE DOORS FOR BUSINESS IN CHINA This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. 98307 The language of leadership is misunderstood, underutilized...
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...CAT Reading Comprehension CAT Study Materials Reading Comprehension Sample Questions Directions: Each reading passage in this section is followed by questions based on the content of the reading passage. Read the passage carefully and chose the best answer to each question. The questions are to be answered on the basis of what is stated or implied in the passage. 1. But man is not destined to vanish. He can be killed, but he cannot be destroyed, because his soul is deathless and his spirit is irrepressible. Therefore, though the situation seems dark in the context of the confrontation between the superpowers, the silver lining is provided by amazing phenomenon that the very nations which have spent incalculable resources and energy for the production of deadly weapons are desperately trying to find out how they might never be used. They threaten each other, intimidate each other and go to the brink, but before the total hour arrives they withdraw from the brink. 2. 1. The main point from the author's view is that A. Man's soul and spirit can not be destroyed by superpowers. B. Man's destiny is not fully clear or visible. C. Man's soul and spirit are immortal. D. Man's safety is assured by the delicate balance of power in E. terms of nuclear weapons. Human society will survive despite the serious threat of total annihilation. Ans : E 2. The phrase 'Go to the brink' in the passage means A. Retreating from extreme danger. B. Declare war on each other. C. Advancing...
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...‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal medium.”1 The prediction was correct, if not understated. The Internet has become a huge medium for advertisers, targeting audiences more precisely than any medium before it. Yet, none of the venerable ad agencies at that time could have guessed that an Internet start-up—Google— would become bigger than the leading multinational advertising holding companies like Omnicom, WPP, Interpublic, and Publicis. Nearly 99 percent of Google’s $16.6 billion revenue in 2007 came from advertising. THE BUSINESS OF MASS MEDIA B 343 ‘ ADVERTISING However, Google is different from the Madison Avenue agencies. It doesn’t design witty, slick ad campaigns. Instead, it facilitates the dull but effective text-based sponsored links that appear in Google searches or on affiliated sites. “We are in the really boring part of the business…the boring big business,” Google’s CEO Eric Schmidt says.2 What Google’s ads lack in creativity, they make up in precision. Google’s AdWords advertising...
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...Critical reasoning – is both active and open to alternative points of view Passive reading/listening – writing down notes in lecture, you are passive in the sense that you don’t evaluate which statements to accept and which to reject and you don’t consider the speakers pattern of reasoning. Mere disagreement – is both critical and active but is not open to alternative views. You enter with your own established beliefs already in mind. Cooperative enterprise – two people have opposing views; one person sets his beliefs aside and help the other to strengthen his argument. Critical reasoning misconceptions – it’s too rigid or linear, it supposes that there is a right and wrong point of view. Argument – reasons for believing something or acting in a certain way If the author is attempting to state what has happened, or what is the case, or what something is like, he is engaged in descriptive writing, not argumentation If he is trying to prove something by giving reasons, he is engaged in argumentative writing. Diatribe is bitter and violent criticism or invective Examples of diatribe are often found in letters to the editor, in which people tend to give vent to their strong feelings instead of backing up their opinions with arguments. Consider the following (fictitious) letter: The politicians are at it again. An election coming up, and new spending just “happens” to be needed. Name your favourite issue, and you will find money for it—health care, education, social services...
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...Implementation of Activities in the Classroom Incorporation of activities into lesson plans is critical to the successful implementation of the Louisiana Comprehensive Curriculum. The Comprehensive Curriculum indicates one way to align instruction with Louisiana standards, benchmarks, and grade-level expectations. The curriculum is aligned with state content standards, as defined by grade-level expectations (GLEs), and organized into coherent, time-bound units with sample activities and classroom assessments to guide teaching and learning. The units in the curriculum have been arranged so that the content to be assessed will be taught before the state testing dates. While teachers may substitute equivalent activities and assessments based on the instructional needs, learning styles, and interests of their students, the Comprehensive Curriculum should be a primary resource when planning instruction. Grade level expectations—not the textbook—should determine the content to be taught. Textbooks and other instructional materials should be used as resource in teaching the grade level expectations. Lesson plans should be designed to introduce students to one or more of the activities, to provide background information and follow-up, and to prepare students for success in mastering the Grade-Level Expectations associated with the activities. Lesson plans should address individual needs of students and...
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...Unit READING ……………………………………. 2 3 5 Overview exercise ……………………………. Article …………….……………………… Close study exercise ……………………. 4 2 7 WRITING (Argument) ………………............... Suitable Topics for an Argument ……………. Elements of an Argument ……………………. Rational or Emotional Appeal ……………. Dealing with your Opponents ……………. Discovering the Pros & Cons ……………. Organization of an Argument ……………. Strong Argument ……………………. Balanced Argument ……………………. Writing tips ……………………………. Being Concise ……………………………. Using Specific Detail ……………………. 7 7 10 10 11 13 13 16 20 20 23 REMEDIAL WORK Review ………………………... 25 ……………………………………. 25 VOCABULARY ………………………............ 31 Academic Word List (AWL) 6 ……………. 31 Word Formation 4 ................................ 32 PRESENTATIONS ……………………...… 33 Argument ……………………………………. 33 READING The article on the following pages is taken from the Science & Technology page of the BBC website. Dated 19 July 2010, the article expresses one point of view in the continuing debate about GM food, which is a significant part of the biotechnology industry. “GM” stands for “genetically modified.” Exercise 1 Overview Answer the questions below to obtain an overview of the article. Many questions can be answered by reference to the topic sentences. 1. 2. 3. 4. What kind of science does Jonathan Jones specialize in? He is writing in the BBC’s “Green Room.” What is that? Read the article synopsis. What does Professor Jones think about GM food crops? Read the whole of the introductory...
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...BUSINESS ETHICS BY SHAW TEST BANK A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=business-ethics-by-shaw-test-bank Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION Business Ethics by Shaw Test Bank, Business Ethics by Shaw – Test Bank A+ Graded Chapter 1—The Nature of Morality MULTIPLE CHOICE 1. Which of the following characteristics distinguishes moral standards from other sorts of standards? a. moral standards are purely optional b. moral standards take priority over other standards, including self-interest c. moral standards cannot be justified by reasons d. moral standards must be set or validated by some authoritative body 2. Choose the statement that gives the most accurate description of etiquette: a. the rules of etiquette are a fundamental branch of morality b. conformity with the rules of etiquette is sufficient for moral conduct c. etiquette refers to a special code of social behavior or courtesy d. the rules of etiquette are backed by statutory law 3. Our relationship with the law is best described by which of the following? a. To a significant extent, law codifies a society’s customs, norms, and moral values. b. The law is a completely adequate guide to the moral standards that we should follow. c. The law makes all immoral conduct illegal. d. Violating the law is always immoral. 4. Which of the following is not one of the four basic kinds of law? a. statutes b. constitutional...
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...animal Books by Elliot Aronson Theories of Cognitive Consistency (with R. Abelson et al.), 1968 Voices of Modern Psychology, 1969 The Social Animal, 1972, 1976, 1980, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Readings About the Social Animal, 1973, 1977, 1981, 1984, 1988, 1992, 1995, 1999, 2004; (with J. Aronson), 2008 Social Psychology (with R. Helmreich), 1973 Research Methods in Social Psychology (with J. M. Carlsmith & P. Ellsworth), 1976 The Jigsaw Classroom (with C. Stephan et al.), 1978 Burnout: From Tedium to Personal Growth (with A. Pines & D. Kafry), 1981 Energy Use: The Human Dimension (with P. C. Stern), 1984 The Handbook of Social Psychology (with G. Lindzey), 3rd ed., 1985 Career Burnout (with A. Pines), 1988 Methods of Research in Social Psychology (with P. Ellsworth, J. M. Carlsmith, & M. H. Gonzales), 1990 Age of Propaganda (with A. R. Pratkanis), 1992, 2000 Social Psychology, Vols. 1–3 (with A. R. Pratkanis), 1992 Social Psychology: The Heart and the Mind (with T. D. Wilson & R. M. Akert), 1994 Cooperation in the Classroom: The Jigsaw Method (with S. Patnoe), 1997 Nobody Left to Hate: Teaching Compassion After Columbine, 2000 Social Psychology: An Introduction (with T. D. Wilson & R. M. Akert), 2002, 2005, 2007 The Adventures of Ruthie and a Little Boy Named Grandpa (with R. Aronson), 2006 Mistakes Were Made (But Not By Me) (with C. Tavris), 2007 Books by Joshua Aronson Improving Academic Achievement, 2002 The Social Animal To...
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