Persuasion, Science of influence
Kunal Nagar,W0782056 MSIS ,Santa Clara university , 3/10/2011
Influence: The Psychology of Persuasion
Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.1Persuasion is often referred to as an art and influencing others isn’ luck or magic –its science. t Persuasion and Influence is big part of any consumer behavior, this goes in line with self-actualization theory and projected self or a corporation. There are proven ways to help make you more successful as a marketer and an office politician. In a world where every e-mail, every request and every event we plan competes against other compelling demands, the skill of persuasion is essential ,The ability to persuade others is critical to success, whether you are selling cars or a new corporate strategy. Psychology and marketing Professor Robert Cialdini has examined the component parts of influence, in the lab and on the street. He has learned that persuasion is a science as well as an art. So why do you want to know it? To communicate with your customers so that they become your raving fans ,they like you ,they like to read your message ,they give positive response ,cialdini ‘ techniques are used to increase sales ,to have s more responsiveness for customers, in case you want to research for requirement ,to make customers take desired action that is favorable to you .Cialdini’ methods are used to get more responsiveness from s customers and build relationship.. So by using Cialdini’ method the possibility of gaining more responsiveness from customer’ increases s s exponentially for example you are working in a product development team and if you need some information while gathering requirements, the quality of that requirement given to you will be efficient and more valuable if you use these techniques....