...Case Studies 2: The Pert Mustang Question 1: Prepare the report that Roberts requested, assuming that the project will begin immediately. Assume 45 working days are available to complete the project, including transporting car to Detroit before the auto show begins. Your report should briefly discuss the aspects of the proposed new business, such as the competitive priorities that Roberts asked about. Answer: Roberts wants to restore her Mustang to mint condition or as close to mint condition as possible, and use it in sales and advertising and take it to auto shows to attract new business within 45 working days. From the activities’ estimate of times and tasks that need to be done, we identify that there are 22 activities involved in the process starting from order of materials to pull car to the Detroit Auto Show. A table containing the project activities, the time estimates, and the precedence relationship will be prepared, and a network diagram will be drawn to structure the immediate predecessor activities. The critical path activities will be identified to indicate that the project can be completed within 45 working days. RASAS is consists of three car dealerships and this venture into restoration business still can fit into its business. RASAS has noticed that there is a market for this new business because the public is growing interest in this restoration of vintage automobiles, and many people want to own a vintage auto. With RASAS’s knowledge and experience...
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...“Carmakers Target Gen Y” Jacob Jasper Barnes, III Strayer University – Lower Bucks County Campus Dr. Gary White MKT 505 – International Marketing August 12, 2012 1. Explain the strategy behind Asian automakers targeting Gen Y. Asian automakers have are targeting the young generational consumers referred to as the Gen Y for many different reasons. Amongst the many reasons is the sky-rocketing price of gas. The young generation is becoming more sensitive to cost than ever before. They want to spend less and get more, if possible. They have found that high priced gas guzzlers are not so popular anymore. With the price of gas being at an affordable standstill for years, it means that Asian automakers now have the opportunity to target young US consumers that are looking for small, reliable, and fuel efficient vehicles. According to a survey conducted by Consumer Reports National Research Center, 2012, it shows people are driving less and looking for more fuel efficient cars. Asian automakers understand that America is in a crunch so people are looking for more but for less. Their aim is to introduce lines of vehicles that are not only fuel friendly but are pocket friendly as well. As stated by consumer affairs “There are 64 million Gen Y buyers coming into the marketplace," stated by Jim Lentz, Toyota's group vice president and general manager. "We know when they come to market to buy a vehicle, new or used, they will spend on average about $15,000." So Asia figured...
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...powerful, and better as it relates to cars. They are not satisfied with the original look or the capabilities of the car. So, they choose to make additions to the original make of the car birth out of an obsession for the need for more speed and power. Hence, we end up with what we have today and what are known as sports cars and racing cars. Manufacturers now push the limits of these sports cars by continuously testing them and their abilities, pushing them to see how much more they can take. There are many manufactures and specialist of sports cars. Some of these include, Cunningham (USA), Chaparral Cars (USA), Westfield Sportscars (UK), Wiesmann (Germany), Pagani (Italy), and Superformance (USA). One type of sports car is the Ford Mustang. The 2012 version of this car is ranked as the number one sports car in the U.S. It receives rave reviews for its performance and fuel economy but it receives a lot of criticism for its cramped back seats and interior quality. Another type of sports car is the Chevrolet Camaro. The 2012 Chevrolet Camaro is looked at...
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...Smells like Advertisement Advertisements are a hooking device for many people. They manipulated their intending audience into purchasing products that most people do not need but are convinced otherwise. In this case, both advertisements are similar in product but differ in the audience that is being targeted and in the method they approach or lure the intended audience. Many woman and men buy all types of perfumes in order to attract a suitor. Since the sense of smell is the strongest of all our senses, it triggers our memories and makes people unforgettable and associated with a particular smell. Men’s colognes attempt to replicate a musky smell, while women are usually sweet smelling like a fruit or flower. These colognes and perfumes come in wide varieties of smells and brands and thus are very competitive in the advertisement field to capture the attention of their potential customers. The first one is the “Promesse” advertisement about a French perfume. The advertisement is composed of a young couple in a warm embrace. However, they seem to be separated by a small barrier as they lean forward their lower bodies are as far away from each other as possible. It seems that the simple and almost unnoticeable barrier diminishes the potential sexual scene and reduces it to an innocent encounter between a man and a woman. The man is dressed is a black suit, juxtaposing the white dress of his counterpart. His profile and joyful expression on his face mirrors the one of...
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...that life belongs to you? It becomes the most important thing in this world, or at least it should. We all take our lives for granted, but who is to say when it will end. Maybe tomorrow or in 50 years. No one knows. It was two weeks before school was out, the last two weeks of my senior year in high school. It was a Thursday afternoon, on the last week of May. Nothing out of the ordinary, it had rained a little bit and it was cloudy. I was going to go shopping for a new car in the DFW. I got out of school an hour before everybody else in High School. I had early release or flex period as the High School used to call it. My dad had taken my truck so I had to drive the family SUV to Arlington to take a look at a beautiful night-dark Ford Mustang I had spotted browsing around on the web. The road was a little wet, but I had plenty of experience driving on that kind of weather. It was just another road trip. I had been on the road for about 20 minutes, and was less than 5 miles away from the city of Denton when the accident happened. I was driving East-bound on highway 380, at 65 MPH when my SUV lost traction and began to hydroplane on the two-way road, and it slid right into oncoming traffic. I turned the wheel to the left as fast and far as I could to avoid the head on collision and it worked just fine, however it sent me off the road into an unavoidable rollover. A wooden pole stopped the out-of-control SUV as it was about to go into the first flip. It saved my life. I got out...
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...(Kotler, P., & Keller, K., 2012, p 250) When someone sees a blue cross they know it is a Ford emblem and when some sees that horse running they know it is the mustang emblem. The Ford Mustang is a very memorable car with very memorable because of commercials and getting their name and brand out to customers. Ford Mustang also has adaptability which is, “How adaptable and updateable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) Ford comes out with a new model every year and change something each time like the body style, engine, or interior. A lot is put into the engine over the past few years because of gas prices rising, so Ford and every other car maker is try to get the best miles per gallon as they can. Another brand element that would be beneficial for Ford is protection with air bags, seatbelts, and running many crash test with every type of vehicle. Protectable is, “How legally protectable is the brand element.” (Kotler, P., & Keller, K., 2012, p 250) USNews ranks vehicles on safety and tells the safety features of each vehicle. The 2013 Ford Mustang offers driver air bag, passenger air bag, side air bag, 4-wheel ABS, 4-wheel disc brakes, electronic stability control, traction control, and emergency trunk release as their safety features. Out of five stars the 2013 Ford Mustang scored four in Overall Rating, four in Frontal Crash, four in Side Crash, and five in Rollover. In 2012 Ford created a new brand promise, “Go Further,” while...
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...trying to control the virus and also broadcasting radio signals for any other survivors. The Zombies creep around in the shadows, observing the scientist’s every move until he makes a fatal mistake. I liked this movie because the effectiveness and dialogue of it were accurate and I didn’t get lost watching all the scenes. The special effects and background coincided with what was going on throughout the movie and also appeared to be realistic. The performance of the main character, Will Smith, was phenomenal and I also felt as if I was in his shoes. Several aspects during certain scenes made the movie stand out from the thousands of movies I’ve watched. When Neville was driving around New York City with his dog Sam in a 2009 ford mustang GT500, the roar of the engine and the watchful eye of his dog following the deers symbolized modern hunting. After they got out on foot and began chasing the wild animals into the growing forest and the lions appeared out of the fields to take Neville’s priced deer gave me the idea that earth was reverting back into prehistoric times. Finally, when he sacrificed his life after he realized that the hunted were becoming the hunters he realized then what the cure was. There were some parts of the movie where I thought that something was missing. I didn’t like the part where he spoke to the mannequins as if they were people; to me it seemed off track. Also, the other survivors should have been more active in finding a cure instead of...
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...David T. Narens Ford Motor Company and the Safety Case Harding University Abstract Ford Motor Company is a leader in influencing America and the world in automobiles. They are still true to the founding principles the company was founded on by Henry Ford by making affordable vehicles for the common man. They strive for innovation and creativity through their products. They have had safety issues in the past but it seems Ford finds a way to overcome challenges and put what matters most on top, the customer. Privacy Ford Motor Company has been around for most of the 20th century. Its great success is a result of many factors. Besides the ingenious creations and remarkable talent working for Ford, there is another reason that this company has had such longevity. The way that Ford Motor Company treats their employees is a major reason that Ford is such a dominant company in automobile industry. Ford treats their employees with the utmost respect and generosity. The employees can feel safe in their work environment without having to worry about their personal information being compromised my management. Ford trusts their employees and encourages them to bring any problem or concern to management so that it can be addressed and fixed. Ford does not have to invade their employee’s privacy to find out details about that employee. They create an environment of trust and loyalty. They create a morale that the employees feel comfortable in talking to others about apprehensions...
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...Running head: FORD PINTO CASE STUDY PAPER Ford Pinto Case Study Paper Learning Team B University of Phoenix MGT /216 Organizational Ethics and Social Responsibility SB09BSB10 Leatricia Cash June 2, 2010 The ethical issues surrounding Ford Motors in regard to the company’s production and release of the Ford Pinto brought the integrity of the organization into question by internal and external shareholders in the 1970s (Engineering.com, n.d.). Understanding the various ethical dilemmas faced by personnel who helped with the design and build of the Pinto provides clarification as to why the organization’s reputation as a quality supplier of automobiles was put into question by consumers. Analyzing the Ford Pinto Case Study, the following information will contain an outside viewpoint in regard to the Ford Pinto case that will illustrate viewpoints on the issue based off personal perspective. A recommendation on dealing with the issues Ford Motors faced with the Pinto are provided to illustrate the ethical approach Ford could have used during the production phase and after the vehicle entered the consumer market. The recommendation will be backed by examples of external and internal social pressures that have influenced the decision to recall the Ford Pinto. In addition, the evaluation of this case during 1971 and in current day is illustrated in the readings to compare and contrast the situation based on the...
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...surveyed millionaires have never earned as much as a dollar of inheritance, and less than ten percent of the millionaires thought they would never earn another dollar of inheritance. I liked this chapter for setting the record straight on what millionaires actually are. A section I really didn’t care for in this book and probably disliked the most was the “You Aren’t What You Drive” section. From the chart on page 114 it was clear to me that I didn’t like this part of the book. The average price paid for a motor vehicle seemed to be around 30,000 dollars by these millionaires. I happen to know that there are a lot of very fancy looking vehicles that can be bought at this price. The Chevy Camaro, a really nice pickup truck, the Ford Mustang, the Scion FR-S to name a few. These cars can all be bought brand new or a couple years old for the average price spent by the millionaires surveyed. This section tried to make it seem like the millionaires are driving low quality vehicles when they ranked the top cars driven I see that they drive Lincoln’s, Cadillac’s, nice SUVs, etc. The cars the millionaires are driving aren’t the Lamborghini’s or Porches’ that society puts them in, but they certainly aren’t driving bad vehicles. Some principles I found very memorable in this book are the idea of millionaires mostly being very frugal, the rules for affluent parents, and investment planning. Throughout...
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...32821 Hello Sir or Madam, I realize that this is not one of the prompts for the essay. But I thought instead of going through the same essays over and over again, you can get to know more about me and what I’d like to do for the future. Sound good? Ok let’s go. First of all my name is Gustavo Arturo Villarroel De La Concha Alvarez. Pretty long isn’t it? Don’t worry you can call me Gus for short. Over the past year when I still a junior in high school I conjured up a multitude of ideas for innovations that could very well alter the way we manufacture vehicles for the future, but first I need to be educated in the field that best suits that subject, Mechanical Engineering. During my junior year, I bought a 2001 6 cylinder Laser Red Ford Mustang. It was a stick shift too, so it was fun to drive on the highway switching in and out of gears and really hear the engine roar. I went with my mother and step father to the Rolex 24 since they worked for BRA Motorsports and went inside the garages for the racers and I was mesmerized by the array of sport horses as well as the components that make them up. I was always a curious soul, I just felt the need to poke my nose into things that fascinated me and I always had the urge to obtain a COMPLETE understanding of them. I would actually take some of the machines around the house and take them apart to see how they worked. As a matter of fact I always had my parents buy Legos for me to build, they were always star wars spaceships and every...
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...The Ford Pinto Case In the late 1960’s Ford Motor Company wanted to produce a small model car to compete with small Japanese and German imports like Volkswagen, Datsun and Toyota (Danley). In 1969 Ford’s Board approved the plan to produce the Pinto. The CEO, Lee Iacocca, wanted a car that was low weight, under 2,000 pounds, and low cost, under $2,000. Lee “Iaccoca imposed the 2000/2000 rule, i.e., the Pinto could weigh no more than 2000 pounds and cost no more than $2000” (Danley). The engineers had about two years to design and manufacture a product. The 1971 Pinto went into production in 1970. The quick turnaround of the Ford Pinto was huge as the normal time frame to bring a new product to market was about three and a half years. Due to the quick design and production of the Ford Pinto, the car was not put through the normal tests until after production. When put through the rear-end test, it was determined to be below normal standards for cars of that size. For cars of this size, the standard was to place the fuel tank above the rear axle. However, Ford felt placing the gas tank above the rear axle didn’t leave enough trunk space. Therefore, the fuel tank on the Pinto was placed behind the rear axle, close to the back bumper. The design was such that if the car was impacted from the rear at 20 miles per hour or greater, a bolt would puncture the tank and possibly cause the car to erupt in flames. Ford Motor Company was determined to continuing manufacturing...
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...business owner. The creative brief for Ford’s company captures most of the necessary elements. It clearly states the product they want to advertise, which is the Ford Mustang. They also state their objective, which is to turn around the lagging sales. The objective is reasonable, although it is quite brief and general. This presents the risk that the advertising agency might not be able to capture Ford’s intentions adequately. They could have expounded on their ambitions more comprehensively, perhaps mentioning a certain percentage of sales increase they want to achieve within a particular period. The creative brief however gives adequate information both on the demographics and on the psychographics of the target population. This way, the advertising agency will know the exact channels to use in order to capture the right people. The message theme also perfectly brings out the key insight on the product. This will be of great help in designing specific content for the advertisement. Additionally, Ford Motor Company could have informed the advertising agency of any constraints might affect the advertisement design process, for example legal and mandatory rules that apply on advertisement. Protection of the company’s logo and trademark is worth mentioning. The media plan set aside in respect to Ford Mustang is in line with the objectives, as it integrates avenues that have a high traffic of the target population. Ford Motor Company intends...
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...Ford Pinto Case In the late 1960s Ford Motor Company developed the idea of the Ford Pinto. Foreign automobile such as Germans and Japanese manufactures dominated the small car market. Ford Motor Company did not want to stay behind in production. Chief Executive Officer, Henry Ford II and Lee Iococca’s rushed building new compact cars out in the market within two and half years which, was the Ford Pinto and the shortest production planning. Production and distribution of the 1970s Ford Pinto stirred controversy regarding safety concerns. Ford’s desire to compete with the foreign manufacturers led Ford to overlook known design flaws and their own ethics while in search of higher profits. Ford assigned a team of engineers to work on nothing but the Pinto. This team was required to stick to Iacocca’s goal of “the limits 2000”; this meant that the car could not weigh more than 2000 pounds. This became a challenge for the engineers and created concerns regarding the placement of the fuel tank. Because of the accelerated production the testing was not done thoroughly. Out of 11 Pintos subjected to rear end collisions, eight failed the test. Only the three with baffles between the tank and bumper and a special interior tank lining met safety standards. The project was almost complete, and it was not possible to make redesign revisions and meet the deadline for the release of the Pinto. The car met the requirements for the American public. It was not long before...
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...Every Second Counts Making a car sound better is worth the money. I bought a 2004 Ford Mustang two years ago. I kind of would like to make it faster by adding on aftermarket parts but don’t have a lot of money to do that. So my dad and I saved up some money to get a new exhaust for my car. We don’t have a whole lot of experience on adding parts to cars, but we know how to work with tools. To start, we jacked up the car so we could have room to work. After we sawed off the old exhaust I said “There is no turning back now.” Next, I tried to unscrew part of the exhaust still remaining and man the screws were really tight as if they were welded on there, so my dad had to say “What are you too weak?” Then comes one of the hard parts, we had to bolt the two mufflers into place around the middle of the car. I had to hold them up so they don’t pull and bend the pipes going into them, as my dad put the hangers into place that held them up. It felt like I was holding up the car that they were so heavy. Afterwards, we had to put pipes into to the mufflers that lead out to the back. That was the hardest part of it all. Putting both of them in took a better part of an hour. Finally, the best part of it all, lower down the car and turn it on. The deep throaty sound echoed throughout the garage, it sounded beautiful. In summary, cherish every second that you get to spend time with your parents. Life is short and could become even shorter at any...
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