Pest Analysis Italy
Pest Analysis ItalyBLEND TWO
COUNTRY ANALYSIS ITALY
Task: You will carry out an analysis of Italy today in order to have a general idea of its current state of affairs.
To do this you will visit several sites to gather the necessary information.
This information should then be transferred in note-form onto the table below.
You will then use these notes to give a short, informal presentation during the following class session.
Procedure: You will use a well-known analytical tool: THE PEST ANALYSIS. Although this tool was originally created for the business environment, it is now used in many sectors to analyse organisations, projects and systems.
STEP ONE: WHAT IS A PEST ANALYSIS
1. First you need to find out what a PEST analysis is: Go to
Read quickly through the information and write short answers to the following questions:
What sort of picture does a Pest analysis offer?
Why is it important to take these factors into account?
What are some common uses of the Pest?
In what situation might you use a Pest in your own professional context?
The Table below gives some of the indicators which may be relevant for each category. Can you think of any other factors to consider? Add them to the corresponding column.
PEST ANALYSIS TEMPLATE
Political / Legal Economic Social Technological
- Government organisation / attitude - Economic growth (overall; by industry sector) - Income distribution (change in distribution of disposable income; - Government spending on research
-Political trends - Monetary policy (interest rates) - Demographics (age structure of the population; gender; family size and composition; changing nature of occupations) - Government and industry focus on technological effort
-International associations - Government spending (overall level; specific spending priorities) - Labour / social mobility - Innovation potential