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Pest Analysis Lululemon

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Assignment #1

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From:
Sent: Tuesday, January 26, 2010 11:28 AM
To: Boyd, Colin
Subject: Assignment #1
Hi,
I was looking at assignment #1, in particular the SWOT analysis. Examples of it I found online were a combination of point form and paragraph. Is this alright if I formatted it like this? http://marketingteacher.com/SWOT/amazon_swot.htm
Thanks in advance,

Answer

Hi :

That web site seems more like paragraph form than point form. Point form should be avoided, if possible, because it is harder to read, and the writer usually has been a bit lazy. Being forced to write flowing paragraphs makes you think more about what you want to say.

Colin
----------------------
Question

From:
Sent: Friday, January 22, 2010 3:16 PM
To: colin.boyd@usask.ca
Subject: COMM 101 assignment
Professor Boyd,
I am unclear about "an aspect of strategy" that is required for assignment #1 in COMM 101(02). Would you be able to clarify this in more detail so that my partner and I can success with this assignment.
Thanks!

Have a great weekend!
Answer

Hi :

Strategic management is all about planning for the future. The article you choose should have some kind of example of your chosen firm having made (or thinking of making) a decision about its future. This could be stability, growth, or retrenchment. This could be changing positions regarding horizontal breadth of products, vertical integration, or geographical coverage. There are a number of other possibilities as well, for example, lululemon deciding to buy back its franchised stores; Air Canada deciding to keep fuel surcharges on foreign flights; Apple thinking about the electronic book market; Potash Corp’s reaction to the news of a competitor about to dig a new mine in Saskatchewan.

Have a hunt for an interesting article that talks about the

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