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Pest Analysis

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Submitted By lszopa
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Laura Szopa
December 7, 2013

PEST Analysis

| Factor | Opportunity | Threat | Political | There are more drugs that are becoming controlled which means they need to be regulated and tracked. Higher standards of care are being created so now veterinary technicians must go through an accredited program in order to take the national exam. | Drugs companies will be able to increase the price for these drugs, such as Tramadol. | The more regulated some drugs are the harder it can get them. The demand will increase and so will the price. | Economic | The cost of living continues to rise. Jobs are being created but for some not fast enough. More technicians are becoming licensed. More owners are turning to health insurance plans for their pets to help off set the costs of annuals exams as well as emergency situations. | TruePet has created a wellness program to spread the cost of vaccines throughout the year which guarantees a certain amount of money to the clinic. This will hopefully mean more animals are staying up to date on vaccines, especially Rabies. | People are less likely to do procedures that are elective. Licensed veterinary technicians will expect to be paid more which will cost the clinic more. | Socio-Cultural | Owner are becoming more concerned with what their pets are eating. Some owners are turning to raw diets. Some owners feel that the veterinarians are just in it for the money. | Many pet food brands are coming up with “natural” commercial diets. Many companies don’t have to do away with their current diets and have created another source of income. | Pets on raw diets are not getting the proper nutrition because many owners don’t understand what their animal needs for nutrition as well as the health concerns for handling raw food. | Technological | Many veterinary clinics are becoming paperless. They are

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