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Pfizer Overview 2012

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Submitted By aouji0913
Words 1871
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| Pfizer |
Memo
To: Professor Fear
From: Alexander Ouji
Date: [ 1/30/2012 ]
Re: Pfizer Overview
Pfizer is the largest pharmaceutical company in the world. Upon reviewing annual reviews and financial reports from the past 5 years, Pfizer, although dealing with many issues both inherent and external, is keeping a stable financial condition as well as keeping its strategic operations aligned with its goals and objectives. The following is an overview which will further explain the company’s management and financial climate. Strategy Pfizer’s broad goal is to apply science and global resources to improve health and well-being at every stage of life.[1] Their strategy has been to essentially “beat their competitors to the punch” by being the first to develop and market pharmaceutical drugs. They do this by investing heavily in research and development. In the past six years, their average research and development expense has been 8 billion dollars, with 2010 being the highest amount at 9.4 billion.[2] They have continued to spend approximately this amount despite continued efforts to reduce costs in certain parts of their research dealing mainly with diseases including cardiovascular. With such large sums of money being invested in research and development, the huge risks involved highlights the confidence they have in their talent in terms of successfully developing new, brand pharmaceutical drugs. Pfizer is constantly looking to diversify its portfolio to meet needs at various levels and in order to increase competitive advantages. For example:

 In 2010 they acquired King Pharmaceuticals, diversifying their portfolio.[3]
 In 2009 they joined forces with GlaxoSmithKline to create ViiV healthcare, a separate company that combines assets in the fight against HIV/AIDS.[4]
 They also in the same year

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