Innovation is described as introducing something new, whether it is an idea, device or method (“Innovation” 2015). Innovation is about making things work better, more efficient, less expensive and competitive (MacKechnie, 2015). One very well-known innovative organization would be Apple. Apple has introduced many innovative products such as the iPod, iPad and iPhones. After these innovative ideas, the company expanded drastically. These organization’s ideas made a great breakthrough and were products that consumers were seeking to buy and still are very interested in buying to date. With inventions and creative ideas such as the ones Apple has produced, an organization will succeed. Although Apple has experienced certain downfalls, the company has still managed to succeed. Through innovation the economy expands. Through time and as the economy grows, new ideas or ways of doing things are created. Most organizations are seeking to produce the new “It” item, an invention that will meet the needs of consumers and improve past inventions in an effort to outshine competitors. Each organization seeks to come up with a product that is creative and inventive. Organizations may come up with great inventions and creative ideas through trial and error. It is very common for initial ideas to fail however, these failures almost always tend to lead to greater outcomes and inventions. There are already many technological devices being produced such as, a cell phone charger built into a laptop, mobile cable provider app for smartphones, solar powered smartphones and a safe driving app.
X’s innovation:
Imagine yourself seating in a taxi, airport, waiting room, etc. doing something very important on your computer. You phone ringing - it is your boss, or client, or somebody very important that can change your life – and before answering you noticing that your phone says that you have 1% battery left. You jump looking for a charger, after going throw miles of wires you found the one but where to plug it in? By the time you found an outlet or plugged it in to your computer your phone went silence… Ice cold water running down your spine and everything going blurry – it’s over, you lost it… Little dramatic but it can happened to anyone. The solution for this problem exists – wireless battery charger that is always on one spot ready at any time, you just have to drop your phone on it and voilà! But what if you are not at home or in your office, all you have with you is your computer. Wouldn’t it be easy just to put your phone on your computer to charge it? Yes, it would be - your computer’s front panel is your wireless battery charger. So now your computer is also a charger!
The idea is to have the front panel of the computer build on the basis of the idea of a wireless battery charger. The unique technology of “transmission of an electrical current from a power course to a receiving device without the use of a physical connection” has a lot of advantages (“Wireless charging”, n.d.). These advantages are convenience, efficiency, cost, and safety (“Wireless charging”, n.d.).
To make a decision if this is the innovation that the company should pursue, the management will use SNIFF test (Terwilliger, 2010):

Strategy How well does this fit with our strategy and further our Vision? As a technology company, the company is striving to invent the best device that will help people to make every day more comfortable. This idea fits under the company’s vision of “To be the company that best understand people’s needs”.
Need How well does this address an important consumer/customer need? People are always looking for faster, easier way to do things. This will save a lot of time for those who like to travel for leisure or travel for business. For those who are business travelers this idea even better as they usually carry more than two cell phones, tablets, or other devices.
Impact Opportunity Size. Have we envisioned a sizable enough market with money to spend? The company was successful in innovating wireless battery charger – it has become popular and the company already has contracts with Samsung, Apple, Sony, Motorola, HTC, etc. that has integrated Qi technology in their cell phones to accommodate wireless battery chargers. Now we can do it with computers.
Feasibility Can it be done technically within our timeframe? Our development department already working on the minimizing the size of the wireless battery charger, so within next 2-3 years we can start manufacturing front panel battery chargers for computers. Timeframe is perfect as all of the cell phones companies will integrate Qi technology in their phones.
Feel Most important -- What does your “Educated Gut” say? Having BS in System Engineering, innovator seeing 100% positive outcomes – the technology already exist, this will just expand it.

X’s innovation
Think about the convenience of having one app to continue watching your favorite television shows and movies; that you as a customer pay for through your cable provider. It will be one charge for multiple services, all in one. Use the cable and internet service app anywhere and where there is free Wi-Fi available service. A Cable provider app for cell phones, IPad, tablet, and laptops to be able to stream a customer’s home network provider to save customers’ money and time. Yes, Instead of streamlining television shows and movies through HULU and Netflix. Don’t you want to watch your favorite TV shows or movies from your android, IPhone, tablet, and laptop using the same internet and cable provider that you have at home. Well, there is an app that is about to launch through your cable provider that you can download via your technology equipment. This app price will be added a little more a month included on the same bill as your cable/internet invoice. Don’t you just want to pay one company for less than you are paying for Hulu, Netflix, and your cable/internet provider company? This app will save consumers money, and the convenience of using one company for all of your television, movie, and internet streaming needs. The app will be provided for a limited time for free as a trial. It is first come, first served; be one of the first customers to try it out through a download. The app will be available through Google play and ITunes on Androids and IPhones. Get It! So You can save it! The SNIFF test will be used for making decisions to build on the innovation plans (Terwilliger, 2010).

Strategy How well does this fit with our strategy and further our vision? Give the consumers choices to stay with one company or use different companies for streamlining Television shows and movies. It can save economically on the monthly budget with one provider.

Need How well does this address an important consumer/ customer need? To save consumers money and it being convenient.

Impact Opportunity Size. Have we envisioned a sizable enough market with money to spend? We want to sell to millions of people. Target college students, single people, business people, retired people, single parents, café shops, and social media sites to market and launch this new innovation.

Feasibility Can it be done technically within our timeframe? Marketing and launching the app within a year for research; and finding the right technology company to set up the app market for the trails and then permanent sells.

Feel What does your “Educated Gut” say? My educated gut says that this cable provider app will be a big competitor if the technology works to tailor everybody’s streamlining capabilities. It can be a success with the right innovation plan, team, and on-going process of trials for the company and consumers to be launched for purchase.

The price to launch the app through the cable provider, customer fear that the apps won’t work, buffering, the price to add more gigabytes to a customer’s internet, and marketing/meeting the public relations quota within a year. The amount of space the app will need to service customers. In addition, consumers can’t purchase the app through their cable providers. How can we provide this service to people who don’t have a cable/ Internet provider? We have to research through the top technology organizations to provide the service for the app to be downloaded. My vision is this company will provide service to people who are looking for one thing and help consumers save money. This business will bring success and wealth.
X’s innovation
With solar powered smartphones, consumers would not have to worry about losing charge on their phones and if they do, they may simply step outside or place their phones under direct light in order to charge their cell phones. This would do away with chargers, batteries and would help in not having to use electricity. As a consumer, I know I get really frustrated when I forget to charge my phone at home and do not have my charger with me or even if I do have my charger but cannot find an outlet to charge my phone, it may get very frustrating. With solar powered smartphones, all of these problems would discontinue and we would not have to rely on cell phone chargers or their batteries. Batteries and chargers would be unnecessary and consumers would not have to worry about their phones losing charge or battery life. Power would be provided where there is adequate and bright light or through sun light which may be retrieved from anywhere. Most of all, solar energy is absolutely free! Weather may interfere with access to light. Unavailable during the night (unless indoors underneath bright light); cost and reliability.
Strategy How well does this fit with our strategy and further our Vision? This will help do away with cell phone accessories, specifically batteries and chargers. Using this type of energy is beneficial as it is free.
Need How well does this address an important consumer/customer need? Many consumers would find these phones as beneficial as they would not have to worry about how much charge is left on their phone or their phone turning off on them while on important calls (in cases of emergencies especially).
Impact Opportunity Size. Have we envisioned a sizable enough market with money to spend? Meet consumer demands.
Feasibility Can it be done technically within our timeframe? Yes. Solar energy is already being used and studied therefore, it would not be too difficult to create this product.
Feel Most important -- What does your “Educated Gut” say? This product will become a highly demanded product by consumers and will greatly satisfy their needs.

X’s innovation You’re leaving work driving down the road heading home. All of a sudden you get a text on the phone. It's your best friend texting you about going to the club tonight for happy hour. The highway is busy at 5:00pm and you want to text back because you are excited about going. It's been 5 minutes, you get another text. You text back and hit someone from behind. Texting has become the most fascinating way of communicating with someone. It is good for having short conversations. There has been thousands of crashes do to texting while driving. Technology is still advancing and how everyone communicates. Many innovations for texting have become available that helps keep a person eyes on the road. My innovation is an app that alerts a driver to think about texting while driving; and this app will help monitor the speed of a car at 30-50 miles per hour and will shut done the driver’s cell phone from texting. This app within the driver’s cell phone will not receive incoming and outgoing text messages. The app will send automatic messages letting that person know that I am driving and will text later through voice alert. This app will be available at the app store for all cell phones. It will have a protected password for parents of teen drivers. This app will also send a parent a text letting them know when there teen is driving. The parent can disable the cell phone using the app. The SNIFF test helps to create the idea for the innovation (Terwilliger, 2010).
Strategy How well does this fit with our strategy and further our vision? Mobile apps are being made to disable smartphones. The device will detect when speeds are more than 30-50 miles per hour.
Need How well does this address an important consumer/ customer need? Customers are looking for ways to help stop distractions while driving.
Impact
Opportunity size. Have we envisioned a sizable enough market with money to spend? The company will supply enough for customers to purchase the app for free.
Feasibility
Can it be done technically within our timeframe? It can be built within a couple of months and made available to customers. Feel Most important- What does your Educated Gut say? There are enough employees with degrees that can help build the app for the devices.

Consumers can’t properly use the app appropriately. Texting can be resolved by using the newly ready available app for decision making. To prevent crashes and save lives. Customers have to reinstall and uninstall the app frequently. The customers have to remember to call tech support for help.
The team is going to use the solar powered cell phone interface. The model use is SNIFF for the innovation plans. Strategy- How well does this fit with our strategy and further our vision? This will help do away with cell phone accessories, specifically batteries and chargers. Using this type of energy is beneficial as it is free. Need- How well does this address an important consumer/ customer need? Many consumers would find these phones as beneficial as they would not have to worry about how much charge is left on their phone or their phone turning off on them while on important calls (in cases of emergencies especially). Impact- Opportunity size. Have we envisioned a sizable enough market with money to spend? Meet consumer demands. Feasibility- Can it be done technically within our timeframe? Yes. Solar energy is already being used and studied therefore, it would not be too difficult to create this product. Feel- Most important- What does your Educated Gut say? This product will become a highly demanded product by consumers and will greatly satisfy their needs. The challenges are Cost and reliability. Batteries and chargers would be unnecessary and consumers would not have to worry about their phones losing charge or battery life. Power would be provided where there is adequate and bright light or through sun light which may be retrieved from anywhere. Most of all, solar energy is absolutely free! Weather may interfere with access to light. Unavailable during the night (unless indoors underneath bright light).
In Conclusion, innovations are ideas that many people use to become wealthy business owners. The innovations have to start with a purpose, vision, plan, leader and team in order for the organization to be a success. Innovations have to be planned according to consumers’ needs, wants, and budgets; and designed about todays’ trend. Creating innovations help build products that consumers will find useful, beneficial and most importantly an easier way of doing things. Innovations have an impact on both the business and consumers. Not only does this help the businesses in continued succession, it also leads to the organization into becoming more distinctive and unique. Seeking to accomplish and develop a great breakthrough is what every business wishes to accomplish. In order to succeed in accomplishing these breakthroughs, businesses need to become innovative.
References
Disadvantages Of Solar Energy. (2013, January 20). Retrieved August 12, 2015, from http://www.conserve-energy-future.com/Disadvantages_SolarEnergy.php Innovation 2015. In Merriam-Webster.com. Retrieved August 14, 2015 from www.merriam-webster.com
MacKechnie, C. 2015 In Chron.
Retrieved August 13, 2015 from http://smallbusiness.chron.com/innovation-change-business-1501.html
Terwilliger, J. (2010). The “SNIFF” test – criteria for early innovation decision making.
Retrieved from http://www.creativerealities.com/innovationist-blog/bid/54706/The-
SNIFF-test-criteria-for-early-innovation-decision-making
(n.d.) Retrieved from http://www.creativerealities.com/innovationist-blog/bid/54706/The-
SNIFF-test-criteria-for-early-innovation-decision-making
(n.d.) Retrieved from http://www.wseas.us/e- library/conferences/2012/Paris/CICOCOM/CICOCOM-22.pdf Wireless charging. (n.d.). Retrieved from http://powerbyproxi.com/wireless-charging/