...Philadelphia Phillies: Managing product and branding in its Competitive Enviroment. Kristopher L. Tilley Empire State College Abstract Philadelphia Phillies was founded in 1883; the team is today the oldest, one-name and one city franchise in all professional sports. Al Reach, a professional baseball player becomes the first owner along with attorney John Rogers; the team’s name “Phillies” (due to its geographical roots in Philly) was Reach decision. In 1901, after losing several games and some of their best players, the team is sold for first time. The Phillies has the second-longest streak of consecutive losing seasons in American professional sports, sixteen straight from 1933 to 1948.The franchise has won two World Series championships (against Kansas City in 1980, Tampa Bay in 2008), and seven National League pennants. Phillies had own five different home stadiums. The most recent one have a fan-friendly design and is part of their complex marketing strategy to increase revenue and happy customers. In 2013 Forbes ranked the Phillies #41team in the World’s most valuable Sports Team. The franchise is estimated to be worth $893 million. But, how does a sport team keep increasing its revenue during bad seasons? The Phillies not only represent a changeable and unpredictable “product/brand” but also compete in a market with many other substitutes that may take away fun attention, support and possible sponsorships. In this case study, we would analyze the team’s market...
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...The Philadelphia Phillies wish to increase ticket sales through promotions via social media and postal mail “blasts”. Which would lead to greater attendance at games. They wish to target and identify customers who are more likely to come to games. My model will be a response model. The target variable for this model is PRCHS, and it is binary, taking Y for a ticket purchase and N for no ticket purchase. Customer Age Income Status URL SHARE PRCHS 1 26 $ 28,492 S Y Y Y 2 44 $ 72,891 D Y N Y 3 61 $ 49,000 W N N N 4 41 $ 106,338 MC N Y Y 5 38 $ 37,000 S Y N N In the table, the variables Age, Income, Status are input variables. Age and Income are numeric variables. Status is categorical and nominal-scaled. S implies the customer is single. D indicates they are divorced. W indicates the person is widowed. MC refers to Married with Children. MNC indicates Married without Children. The variable URL, is a predictor of a ticket sale based on if the customer clicks on the URL from the link within the e-mail, and is sent to the Phillies website with the promotion code already added to their cart. The URL variable is binary, indicating a Y for a click on the URL. And an N for no click or activity received from that e-mail. The variable SHARE, is also a predictor of a ticket sale base on if the customer shares the promotion on social media once prompted...
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...“Caso Philadelphia Phillies Inc.” MATERIA: MARKETING PROFESOR: F. JAVIER CERVANTES ALDANA ÍNDICE 1.0 ANTECEDENTES 3 2.0 INTRODUCCIÓN 3 3.0 MERCADO 3 4.0 ACTIVIDADES DENTRO DEL ESTADIO 4 5.0 ACTIVIDADES PROMOCIONALES 5 6.0 PREGUNTAS 6 7.0 BIBLIOGRAFÍA 6 1.0 ANTECEDENTES * En 2004 se mudaron a su nuevo estadio el Citizens Bank Park. * En 2008 ganaron la serie mundial frente a los Rays de Tampa Bay. * Su reto es atraer a todos los segmentos. * El nuevo estadio solo es un elemento en la compleja estrategia actual para vender a los Phillies de forma eficaz. Anteriormente solo bastaba con tener el estadio y contratar jugadores y vender boletos esperando que un equipo ganador atraiga aficionados. 2.0 INTRODUCCIÓN ¿Cómo vendes un producto ya muy conocido como un equipo de béisbol de ligas mayores? * La experiencia en el estadio es fundamental * Proyectar una imagen de experiencia divertida * Recomendaciones de boca en boca de los aficionados felices * Vender el atractivo de una experiencia divertida a todos los segmentos de aficionados. Los equipos tienen altas y bajas y sobre todo un equipo como los Phillies por lo que este punto es fundamental 3.0 MERCADO * Los incondicionales. Aficionados intensos que están ahí para presenciar la estrategia y ver ganar a los Phillies. * Chicos de 14 años y menores. Acuden al juego con familiares para obtener como premio un bate o un muñeco con cabeza móvil, y tienen...
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...Lily I need to do something. I need somebody’s help. This situation confuses, baffles, and even worries me. I have never seen this dog before. I quickly run to my mom to assess the situation. It feels hard to believe that eleven years flew by since the first day that I saw my little fluffy bundle of joy. My little poodle attained the name of Lily. I never imagined I would become as close to Lily as I did. One day, she casually walked into my backyard. I did not have a clue what to do, but eventually I carefully approached her. She was the most polite dog I have ever met. We played all day, and soon became best friends. But, of course we had to find her rightful owners. In a short time, we found the owners and returned her home. However, Lily never ceased to miss a day of showing up at my door. Before long, the owners offered us to keep her. Lily apparently did not want to be with these owners. Obviously we accepted this offer, and this became the happiest day of my life. On the other hand, I knew that good things come to an end, and situations do not end the way we would like. Overcoming a loss is extremely difficult, but I realized that experiencing a death has made me a stronger person and who I am today. Now eleven years have past since the day Lily became mine, and I can still remember that day like it happened yesterday. Lily was an amazing dog and I would not have traded her for anything. I loved her will all of my heart. Unfortunately, during the...
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...since I was three or four years old I have gone to at least one Phillies game every season with my mom, dad, or brother. I would slowly start to understand more and more of what was going on in the sport as I got older. I had thoroughly enjoyed going to these games for the giveaways they often had. My mother and I would go every season to the game on Phillies Phanatic’s birthday and always get the giveaway they had. I guess by continuously going to the games and watching them on TV, I gained a new passion for my home team. I would read the articles in the paper and always keep up with them; cry when they lose and cheer when they win. I could say that the Phillies influenced me to stay in Philadelphia for college, but as to who influenced me; it would have to be myself wanting to do better than my parents. When I was old enough to understand what was going on, I would keep track of stats of all the players. I developed a passion for the Phillies and also began my collection of bobble heads and other memorabilia from various games. My favorite player used to be Scott Rolen back when he was still a Phillie. He won Rookie of the Year and two MVPs and was arguably the best third basemen on the Phillies since Mike Schmidt and probably the best third baseman in the league at the time. As a Phillie, he averaged nearly 25 homeruns a season along with a .229 batting average and nearly 90 RBIs a season. After he left Philadelphia he became a hated man because of how he left the team. When...
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...give you an opportunity to deliberate on a topic that often generates a lot of comment as government balances it role with community and business interests. When the City of Philadelphia first proposed helping the Phillies build a new facility, two center city sites were proposed. The current South Philadelphia location was finally chosen after much debate over the center city sites. Read both chapters and come to class prepared to discuss the tax policy topic. Week 1 - Public tax policy is an important topic for all of us. At some time you may be asked to provide your comments on a tax issue. Let's discuss the following question. Revenue bonds are municipal bonds that are secured by specific income of the issuer. Furthermore, states, cities, and municipal subdivisions issue municipal bonds and their purpose is to fund municipal projects, such as housing, hospitals, lighting systems, parking ramps, stadiums, factories, sewer systems, and dozens of other community enterprises. Revenue bonds are municipal bonds that finance income-producing projects. The income generated by these projects pays revenue bondholders their interest and principal. Projects funded by revenue bonds serve only those in the community who pay for their services. (Morning star) From the perspective of the mayor of Philadelphia. PROS * Sports serve as a municipal amenity that can create social capital and improve the quality of life * New stadiums usually require more employees and...
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...| S.W.E.E.P Save Our Communinty Professional Communication5/13/12 | | Dear Mayor Michael Nutter. West Philadelphia community doesn’t recycle as often as they should and this is because they don’t know the benefits of recycling and how harmful it could be. Recycling is very important because the earth’s precious resources in the current material world where we take all the incredible products around us for granted (Media, 2007). Recycling we can ensure that we get the most out of the precious resources that we have created, and help to eliminate the culture of just throwing things away. S.W.E.E.P is willing to help save our community. Their job is to educated communities about the important and benefits of recycling. They will provide bins and give tips on what to and not recycle. Philadelphia S.W.E.E.P is a program that will educate citizens about their responsibilities under the Sanitation Code (Philadelphia, 2010). S.W.E.E.P supports and improve individual and community hard work to continue make a clean City. Plastic is the basic need of our day to day life. A clean community will better place to live and work. Keeping our community in West Philadelphia litter-free will enhance the city's image and cost-effective strength. Agreement with the sanitation laws is also cost effective, since keeping litter off the streets to begin with is less expensive than cleaning it up. S.W.E.E.P will provide trained civilian officers meet with the community for the learning...
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...Liberty Bell Authorizing the Liberty Bell Therefore, the Pennsylvania Assembly ordered the purchase of a new bell. The Assembly authorized Robert Charles, the Assembly’s London agent, to commission the casting of a bell weighing about 2,000 pounds with inscription instructons provided by the Assembly. On November 1, 1751, Mr. Charles comissioned the White Chapel Bell Foundry to cast the bell. The colony paid about $300 for the bell. In 1732 constructon began on the State House (now called Independence Hall) to house Pennsylvania’s government body—the Pennsylvania Assembly. The bell tower, complete with a bell, was completed in 1751. However, the bell was not audible throughout Philadelphia. Cracking the Original Bell The bell arrived in August 1752—ten months after it was commissioned. The assembly members wanted to test the bell before installing it. However, the bell cracked upon being rung because the metal was extremely brittle. Casting another Bell John Pass and John Stow, two of Philadelphia’s founders, were commissioned to recast and solidify the bell. They broke down the original bell, added more metals to strengthen it, and recast. The new bell was installed in the State House bell tower in March 1753. However, Philadelphians were displeased with its sound. Therefore, Pass and Stow recast the bell once again. The new—and third version—of the Old State House Bell was installed in June 1753. The Old State House Bell became known as the Liberty Bell in 1839 by abolitionists...
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...Christina Wilson Christian Wilson was born August 6, 1986. Her family consist of her mom, twin sister and younger brother. She was born and raised in Philadelphia, in the East Falls section of the city. She had attended Roxborough High School but unfortunately was kicked out for not coming to school. She says she would always skip out on school and hang out with her friends all day. Today Christina is attending Community College of Philadelphia. She is currently studying for Construction Management but would eventually like to transfer to Temple University and study to become an Event Planner. She says this is because she likes to make plans and considers herself to be very detail oriented. For fun, Christina likes to go shopping and style her friends hair, just do not ask her to cut your hair. Also for fun, Christina likes to make collages and paint. She makes collages on almost everything and says she likes to paint anything that comes to mind, she has no particular muse. Christina also likes to go to concerts and listen to music. Her favorite styles of music are Freestyle and Rock and likes the group Stain. Her hates, however, Rap, she says she can’t stand it. As for movies, Christina enjoys ones with action, drama, and comedy, not so much Romance. Christina recently has traveled to New Orleans, which she traveled to by plane for the first time. She also took a cruise to Florida and then to the Bahamas. Christina characterizes herself as outspoken with her friends and...
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...How Films Communicate Kate Kondas HUM/150 June 25, 2013 Eric Carlson University of Phoenix Material How Films Communicate Complete Part I in your first week of class. In Week Two, complete Parts II and III after viewing a film of your own selection from the How Films Communicate Film List located under your Week One materials. Submit Parts I, II, and III in Week Two. Part I: Beginning to Analyze Film To compete Part I, choose a movie you have viewed in the past (this does not have to be from the How Films Communicate Film List ). In the following table, enter the title of your movie and complete the entries for time and place, costume, and set design, writing in complete sentences. For the final entry describe the atmosphere created by the combination of film elements discussed in Ch. 1 of Film: An Introduction and how they contributed to your liking or disliking of the movie. Submit Part I, along with Parts II and III in Week 2. Movie |Time and Place |Costume |Set Design |Describe the atmosphere created by the combination of film elements and how they contributed to your liking or disliking of the movie. | |Example Movie Alien, 1979 |Example Entry The movie is set in the far-off future. The movie takes place in space on board a spaceship and some action occurs on the surface of a planet. |Example Entry The characters often appear in grubby, casual clothing and what appear to be worn-out uniforms. Also, they appear in space suits when they...
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...Jason’s Deli vs. Jersey Mike’s Subs Bernadine A. Mitchell COMM-155 May 12, 2013 Instructor: Martha Johnson Jason’s Deli and Jersey Mike’s Subs are fast-food restaurants that offer similar menu choices, but have different amenities and environment. Jason's Deli was founded in Beaumont, Texas in 1976 by Joe Tortorice Jr., and the company currently has approximately 230 U.S. locations in 28 states.[i] Jersey Mike's Subs is a submarine sandwich, or "sub", chain headquartered in Manasquan, New Jersey. The Jersey Mike's franchise has more than 600 stores across the United States.[ii] Both restaurants have superior submarine sandwiches and wraps. Jason’s Deli, however, was the first major restaurant to ban artificial trans fats and eliminate high fructose corn syrup in the U.S., providing menu choices to create healthier meals. Although both Jason’s Deli and Jersey Mike’s Subs provide an online menu for convenience and ease of ordering before you leave the house, there are distinct differences in their presentation. Jersey Mike’s Subs only provide a selection of subs and wraps, and a very limited Kid’s menu. At Jersey Mike's, Italian meats are emphasized, but American meats and cheeses are also provided. Jersey Mike’s Kid’s menu only consist of three items of ham & cheese, turkey & cheese, salami & cheese on a submarine roll, along with a drink and a cookie. Jason’s Deli also provide a variety of meats, and has a selection of four types of menu...
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...Abstract Marriott Hotel is a large franchise company who has grown and changed itself through-out their history. This paper will help explain their core business and things they do to put themselves above their competition. Hopefully after reading this you will have any over-all understanding on how they run their core business which has given them success. Marriott Hotels and Resorts Introduction Marriott was established in 1927 and began as a nine seat A & W root beer stand. Today Marriott has become one of the top employers because their ability to achieve superior business operations. (http://timeline.marriott.com) They have locations throughout the United States and are an international business as well. Describe Main Line of Business of the Company Marriott’s main source of business is lodging. Their focus is to provide clean comfortable rooms to their customers that allow them to relax and enjoy their stay. Marriott makes sure that they focus on all things you need in order to remove stress and permit their customers to have a pleasurable stay. Name Four Countries in which the Company Operates Marriott has many locations through-out the world to offer service to their customers. United States, Brazil, Belgium, and Australia are four locations where their hotels are located. Marriott is located in the majority of the world so it is easy to find a location when you are traveling as long as you are staying in a larger city there...
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...Assignment 3: Cultural Activity Report By: Christina Ackerman Dr. James Allen Humanities 1 June 14, 2015 I was lucky to be chosen as a chaperone for my youngest son’s fourth grade field trip. The trip was on Friday May fifteenth and we spent three hours at the Franklin Institute in Philadelphia PA after visiting the Liberty Bell. Out trip attendees consisted of one hundred ten year olds and twenty adults as guides and chaperones. We were transported from the school in four large buses which included a bathroom and DVD players to the children’s delight. It took us about forty five minutes to go from the school in Bethlehem to the museum in Philadelphia. Each chaperone was in charge of five children and upon entering the museum you are first greeted by a huge atrium in which a monstrous size Benjamin Franklin sits on a large chair. One of the first things noticed by the children as well as myself was the intricate decorations not only in the large atrium but also on the outside of the building before even entering the museum. I was at first very intimated and one of the children in my group upon entering the museum realized his water in his bag had spilled everywhere creating a large puddle that was now spilling onto the floor of the museum. The Franklin Institute is filled with several amazing interactive displays including the giant heart, your brain, and changing earth to name a few of our favorites. I personally had my eyes set on the third floor which housed the...
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...From the autobiography of Benjamin Franklin, Benjamin talks about his beliefs and values about industry, frugality, and religion, which were different around his time, but are what made him thrive and achieve greatness. Benjamin Franklin worked hard in his business and did not waste any of his time doing unnecessary actions. With a growing family, “I spent no time in taverns, games, or frolics of any kind; and my industry in my business continued as indefatigable as it was necessary.” Franklin believes that his habits of frugality and thrift served him well and considered industry “a means of obtaining wealth and distinction.” Benjamin luck that his wife was “as much dispos'd to industry and frugality as myself,” and assisting him around...
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...Benjamin Franklin discussions of the poor laws were written in England during his stay there for 18 years. During this period there was heated discussion and condemnation of the poor laws in England. Franklin was a scholar with keen interest in economics, and political discourse and was easily drawn in the discussion. In 1766 he was upfront in questioning the poor laws, and advocating outright repeal. He made it clear that he was for helping the poor. His point of contention was the means to support them. Franklin was making the case, that the poor can workout of poverty. He believed what was needed was providing them jobs, leadership and motivation for them to work. He earlier mentioned that perhaps the order of God and nature of wants and miseries is about leading or driving force for human being to wanting better their lives. This reminds us of his protestant work ethic upbringing in Boston. Franklin was against the poor laws. He advocated for the repeal of the English poor laws and clearly stated the benefits of doing so. He stated that the poor laws had created dependency and poverty, by destroying self-reliance. He went further in expressing the need to document all the recipients of the benefit as public knowledge, to act as a deterrent to abuse. To him there were many laws for the support of the working poor, through taxation of the employers and business. He stated that public assistance was harmful to self-initiative; Individual initiative can help people in meeting...
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