... but more specifically, the planning function of management. These factors are often broad and can include issues such as ethics, legality, and social responsibility. The Altria Group, Inc. is a company that is often criticized for ethical and social issues, and these factors have a great deal impact on organizational planning. Previously known as The Phillip Morris Companies, Altria Group Inc. produces a wide variety of tobacco, beer, and food products. “Altria sells some of the world’s most successful and best-known packaged goods. Altria’s Philip Morris divisions make several leading cigarette brands and other tobacco products in the United States and internationally. The Philip Morris USA division is the nation’s leading cigarette manufacturer. Altria’s food division, Kraft Foods, Inc., produces a variety of popular cereals, prepared foods, and beverages. Altria is also the major shareholder in SABMiller plc, formerly known as the Miller Brewing Co., which makes some of the best-selling beers in the United States and in the world. Altria is located in New York City. The cigarette brands produced by the Philip Morris divisions include Marlboro, Virginia Slims, Chesterfield, and Basic. Kraft Foods is one of the world’s largest food companies. Its brands include Kraft, Maxwell House, Oreo, and Oscar Mayer” (Microsoft® Student 2008 [DVD], 2007). Altria has had some highs and...
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...also due to important transactions between Kraft Foods and Philip Morris and Nestle as well as others of coarse. Kraft Foods, as it is known today, was formed in 1923 by Thomas H. McInnerney but the whole concept first emerged in 1903 when James Kraft began a door-to-door cheese business. His four brothers then joined him to create the first Kraft firm known as J.L. Kraft and Bros. Company in 1909. 40 brands belonging to Kraft foods are over 100 years old and so this shows how strong the firm is and how it has managed to create confidence and appreciation between them and their consumers. Below is an evaluation of Kraft Foods mission and vision statements, as well as their goals. Mission Statement Kraft Food mission statement “to be North America’s best food and beverage company” (Welcome, 2012). This is a brief statement that holds a great deal of information. It seems from the mission statement that the ultimate goal for the company is to be the absolute best in quality, delivery, taste, and availability of the product and as an employer. It appears that Kraft has a pretty accurate mission statement. Vision Statement After reviewing Kraft’s website is seems their vision statement is about “making a legacy”. Kraft is relying on their past legacy and continues to use now. It reflects on the past and how one man’s vision had an impact on the world today (McNamara, 2009). Kraft’s vision statement is understandable and...
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...Syracuse University SURFACE Syracuse University Honors Program Capstone Projects Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional Practices" (2007). Syracuse University Honors Program Capstone Projects. Paper 596. This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact surface@syr.edu. Abstract In the field of business ethics, there has been much written and discussed about ethical matters in areas where there is a distinct right and wrong, but relatively little written about how to make decisions when the ethical issue isn’t as black and white. When marketing a product, it is one’s hope that ethical issues are typically not inherent to the marketer; however, when one has the unenviable task of marketing a controversial product, it becomes a true question of “grayarea” ethics that makes marketing decisions more difficult to make. Companies depend on marketing...
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... 2013). The company is split into two operating divisions, Kraft Foods North America and Kraft Foods International. All the brands and products sold by Kraft today were largely brought together by Philip Morris, which is a merger of Kraft, Inc., General Mills, and Nabisco. 16.1 percent of the shares are public, while Morris retained the remaining shares (Kraft Foods Inc., 2012). Kraft business focuses on snacks, beverages, cheese, grocery items, and convenient packaged meals. Some of the most well-known brands come from Kraft such as Kraft Cheese, Oscar Meyer, and Maxwell House (Chapman & D'Innocenzio, 2013). This study describes Kraft Foods Group’s organizational design, key strategic control systems, primary human resources concerns, and cultural factors, and the effect that these have had on the implementation of the company’s strategy. This study also evaluates the fit or the lack of fit between Kraft’s mission, strategy, and organizational components crucial to implementation along with any recommendations to assure the success of the company’s strategy. To continue to be successful, Kraft will need to maintain focus on expanding their presence in the market by looking for deficient markets. This will help improve brand awareness and build a bigger customer base. Mission, Vision, and...
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...company description should highlight the recent history and successes of the organization. 3. Strategic Focus and Plan While not included in all marketing plans, the Strategic Focus and Plan sets the strategic direction for the entire organization. One approach is to use the strategic marketing process (see pp. 44-50 in the text) and/or diversification and synergy analyses (see pages 581-584). a. Mission/Vision The Mission/Vision statement is a qualitative statement that specifies the markets and product lines in which a business will compete. A mission statement can dramatically affect the range of a firm’s marketing activities by narrowing or broadening the competitive playing field. An effective mission statement must be clear and direct. See page 32 in the text. b. Goals The Goals section of a marketing plan sets both financial and non-financial targets. Goals should be in quantitative terms, where possible, to facilitate measuring the company’s future performance. See page 34 in the text. An example of a non-financial goal: “Philip Morris will diversify its product lines to achieve 50 percent of sales revenue in non-tobacco products in the next five years.” An example of a financial goal (note it is specific and measurable): “XYZ Inc. will increase sales from $10 million in 2008 to $15 million in 2012.” c. Core Competency and Sustainable Competitive Advantage Competencies...
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...Corporate Reporting | | British American Tobacco was founded in 1902 and just 10 years after incorporation it was one of the world’s top 12 companies in terms of market capitalization. The group is the world’s second largest stock market listed tobacco group. With products being sold in over 180 markets worldwide, they have market leadership in over 50 markets. They have had a significant global occupancy in over a century and in 2011 alone, its subsidiaries had a sale of 705 billion cigarettes. They have 46 cigarette factories spread over 39 countries. (British American Tobacco, 2012) They employ a workforce of over 55,000 people worldwide. They work internationally with thousands of farmers, securing 70% of their raw material directly from farmers.. They have the most vertically integrated supply chain in the tobacco industry.(British American Tobacco, 2012) In 2011, the group agreed to purchase privately-owned Protabaco, the second largest cigarette company in Colombia. The deal was worth US$452 million and was internally financed. The group also set up a new company called Nicoventures, to develop and test alternative nicotine products. (The Financial Times, 2011) In December 2012, British American Tobacco acquired CN Creative, a UK-based start-up which specializes in the development of ecigarettes, for an undisclosed sum. (The Financial Times, 2012) Tobacco Industry: Tobacco companies have to deal with a highly competitive marketplace and despite the adversity...
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...Marketing a n d t h e Disclosure of Information 339 CASE 5. Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines The room fell silent as Dr. Ellen Wartella, Dean of the College of Communications at the Univeristy of Texas at Austin, gave Kraft executives her opinions on a presentation they had just made regarding Kraft and advertising to children. Wartella characterized Kraft's online marketing as "indefensible" and concluded that Kraft's claim that it was not advertising to children under the age of six was "at best disingenuous and at worst a downright lie."1 The executives in the room were visibly shaken by her comments. In late 2003, Kraft formed the Worldwide Health & Wellness Advisory Council, comprising 10 nutritionists and media experts, including Wartella, to investigate allegations that Kraft had been knowingly advertising unhealthy foods and to help address the rise in obesity, among other health issues. The pressure for Kraft to review its advertising policies came amidst increasing criticism from congressional panels, parent groups and other concerned citizens, that food corporations, such as Kraft Foods and McDonald's Corporation, have been knowingly targeting young children (up to age 12) in their advertising campaigns. The concern surrounding childhood obesity stems from statistics showing a 200 percent increase in childhood obesity since the 1980s. Between the 1960s and the 1980s, the percentage of overweight children hovered around 6 percent...
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...November 2004 after one of the biggest and most complex bankruptcy cases in U.S. history. On September 7, 2006, Enron sold Prisma Energy International Inc., its last remaining business, to Ashmore Energy International Ltd. Following the scandal, lawsuits against Enron's directors were notable because the directors settled the suits by paying very significant sums of money personally. The scandal also caused the dissolution of the Arthur Andersen accounting firm, affecting the wider business world.[3] In November 2004, Enron Corp. emerged from bankruptcy pursuant to a Bankruptcy Court approved plan of reorganization. The new board of directors decided to change the name of Enron to Enron Creditors Recovery Corp., and has focused on a sole mission: to reorganize and Page 1 02/14/10 liquidate certain...
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...recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient. Situation Analysis In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. To expand their global presence and to strengthen their position in the fast-growing consumer snacks sector, Philip Morris Co. Inc. acquired Nabisco Holdings in December 2000. Philip Morris purchased Nabisco for $14.9 billion in cash plus assumed $4 million in debt. Eventually, Philip Morris integrated the Nabisco brands with its Kraft Food operations. And now it includes brands such as Chips Ahoy, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, etc….. Nabisco Arabia Company Ltd. (NAARCO) was formed in 1995 as a joint venture between Nabisco International and The Olayan Group of Saudi Arabia. In 2000, NAARCO made a major investment in a new plant to produce OREO, the world’s most popular cookie. OREO cookies were launched in the Saudi market in March 2001 with a major TV campaign....
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...REVIEW OF LITERATURE The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place. Philip Kotler defines marketing as 'satisfying needs and wants through an exchange process'. In this age of globalization hyper competition has become a regular feature. Today the markets are no less then battlegrounds and one has to strive very hard for survival and growth. A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business. Careful brand management seeks to make the product or services relevant to the target audience. Therefore cleverly crafted advertising campaigns, can be highly successful in convincing consumers to pay remarkably high prices for products which are inherently extremely cheap to make. This concept, known as creating value, essentially consists of manipulating the projected image of the product so that the consumer sees the product as being worth the amount that the advertiser wants him/her to see, rather than a more logical valuation that comprises an aggregate of the cost of raw materials, plus the cost of manufacture, plus the cost of distribution. Consumers may look on branding as an important value added aspect of products or services, as it often serves to denote a certain attractive quality or characteristic. Definition of Brand: ...
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...looking at everyone else, and he had a sinking sensation in his stomach. "Your company does have a vision, doesn't it?" he asked. A few people shrugged, and a few shook their heads. He was dumbfounded. How could any group or individual strive toward greatness and mastery without a vision? That's exactly the point. They can't. They can maintain, they can survive; but they can't expect to achieve greatness. Mapes (1991) SKY Magazine Vision is a widely used term, but not well understood. Perhaps leaders don't understand what vision is, or why it is important. One strategic leader is quoted as saying, "I've come to believe that we need a vision to guide us, but I can't seem to get my hands on what 'vision' is. I've heard lots of terms like mission, purpose, values, and strategic intent, but no-one has given me a satisfactory way of looking at vision that will help me sort out this morass of words. It's really frustrating!" (Collins and Porras 1991). To understand vision, clarify what the term means. DEFINING VISION One definition of...
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...------------------------------------------------- Chapter 2—The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis TRUE/FALSE 1. The health-related concerns in the general environment facing Philip Morris International are part of the physical segment. ANS: F PTS: 1 DIF: Medium REF: 36 OBJ: 02-01 TYPE: comprehension NOT: AACSB: Ethical & Legal understanding | Management: Ethical Responsibilities | Dierdorff & Rubin: Managing the task environment 2. The external environment facing business stays relatively constant over time. ANS: F PTS: 1 DIF: Easy REF: 34-35 OBJ: 02-01 TYPE: comprehension NOT: AACSB: Business Knowledge & Analytical Skills | Management: Environmental Influence | Dierdorff & Rubin: Managing the task environment 3. Demographic, economic, political/legal, sociocultural, technological, global, and physical are the seven elements comprising the industry environment. ANS: F PTS: 1 DIF: Hard REF: 38 (Table 2.1) OBJ: 02-02 TYPE: knowledge NOT: AACSB: Business Knowledge & Analytical Skills | Management: Environmental Influence | Dierdorff & Rubin: Managing the task environment 4. Firms can directly control the elements of the seven segments of the general environment. ANS: F PTS: 1 DIF: Easy REF: 37 OBJ: 02-01 TYPE: comprehension NOT: AACSB: Business Knowledge...
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...1. Introduction: If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever the Company Formed in 1930 considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and Promise margarines, Lipton tea, Ragú foods, Lawry's seasonings, Breyers ice cream, and Birds Eye and Gorton's frozen foods. One-quarter of sales come from the personal care area; brands include Caress and Dove soap, Pears and Pond's skin care products, Degree, Fabergé, and Sure deodorants, Suave and Salon Selective hair care items, Close-Up, Mentadent, and Pepsodent oral care products, and Calvin Klein, Elizabeth Arden, and Elizabeth Taylor prestige fragrances&mdash well as such miscellaneous brands as Q-Tips and Vaseline. Unilever's third major sector is that of cleaning products, which is responsible for about 22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle and Final Touch fabric softeners, and...
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...overall welfare of the corporation, and strategy making is an important activity, though a few believe firms are better off without a strategy (see Inkpen and Choudhury 1995). Many who believe strategy is important, however, find fault with the ability of formalized strategic planning processes to deal adequately with the pace of change facing organizations in today’s environment. The disruptive changes created by revolutionary technologies (including communication and information processing technologies), globalization, and new business methods can turn an organization’s current advantages into barriers for future success and have led to new thinking about the focus and goal of strategy (Christensen and Overdorf 2000; Miller and Morris 1999; D’Aveni 1994; Brown and Eisenhardt 1998; Tushman and Anderson 1997). D’Aveni (1994) and Dudik (2000) argue that under the dynamic conditions affecting many organizations today, which D’Aveni calls hypercompetition,...
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...MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11 5.0 CONCLUSION 12 6.0 REFERENCES 13 6.1 ANNEX I 14 INTRODUCTION The Airline Industry has experienced global economic and ecological turmoil in the past two decades. This turmoil has brought to the fore the challenges being faced by the Aviation Industry in the world which have, in most cases, led to decreased profitability, lower growth rates, safety concerns and employee lay-offs among others. However, in-spite of the above mentioned challenges in the industry, Southwest Airlines has emerged as one of the most creative, most price competitive, safe, innovative and flexible company in the industry. The company has overcome unsurmountable challenges to become what is perceived today as a successful model of excellence in the industry with an extraordinary safety record in the last 40 years. In its forty-three years of service, the Dallas-based Airline continues to differentiate itself from other carriers with exemplary customer service delivered...
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