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Pixar

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Submitted By honghao823
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Pixar
Contents
Pushing for Computer Animated Films
Boosting the Creative Component

Becoming Accomplished Storytellers
Pumping Out the Hits
To infinity and beyond?

Contents
KEY POINT
Year: 2009
Pixar: a successful studio (animation)firm
Disney V.S Pixar
Important person: Bob Iger/Steve Jobs/Edwin E.Catmull/ John Lasseter

Disney CEO Bob Iger worked hard to clinch the deal to acquire Pixar(one of the world’s most successful animation companies.2006)
Steve Jobs make a deal with Disney to split the profits, ticket sales ,video sales , and merchandising royalties .

Iger and Jobs try to protect Pixar’s creative culture . Pixar has continued to operate independently of Disney’s own animation studios ,its key talent has overseen combined activities of both Disney and Pixar.
In order to ensure that Pixar manages to preserve its freewheeling entrepreneurial culture ,Jobs sits on a committee to protect its unique approach to making movies.
Pixar remains committed to making films that are original in concept and execution despite the risks involved.
Pushing for Computer Animated Films
Boosting the Creative Component
Pixar continued to develop computer animation technology.
Steve jobs understood after Toy Story, that it would be the marriage of technology and creativity that would allow Pixar to rise above most of it’s competition.
Catmull has built the creative innovation by creating programs to develop the employees.

Employees are encouraged to devote up to 4 hours a week, every week, to furthering their education at Pixar university.
It is this emphasis on the creative use of technology that kept Pixar on the cutting edge.

Becoming Accomplished Storytellers
Steve Job's goal is to develop Pixar into an animated movie studio that is known for the quality of its storytelling above everything else.
Steve Jobs said: We want to create some

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