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Pixar

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PIXAR

Pixar is a name that many of us have grown up with. They are a highly successful company that has created some of the most interesting pieces of art and storytelling and combined them together. But what makes Pixar so successful? How do they differ from their competitors? To really breakdown Pixar you have to understand how they started and what their goal in mind is. Pixar started very small with the goal of recreating animated movies. They didn’t grow by releasing mass amounts, but by proving their worth. Pixar received a deal to make 3 movies from Disney. One of those movies was “Toy Story”. One of the biggest hits of any animated movie ever, and is still seen in theaters and stores all over the world today. This set the pace for Pixar, quality not quantity. Pixar has a brand image right now of creating a product and the general assumption is that this product will be held in high regards. Pixar releases only about one movie a year, focusing its attention to the story and making sure to get it right. Pixar understands that in order to have a good story you need to have a good set of minds. To keep these minds working well, Pixar makes sure to take care of their employees and to drive motivation by positive reinforcement instead of fear. This is a big part of what separates Pixar from other companies. They are going to do it their way, their value chain, what they see important, in order to deliver to us the best product they can. The technological side of things is a big reason Pixar is even around, without the several millions of dollars that is spent to constantly be creating and improving their animation picture, it means nothing if the story isn’t right. The target audience for Pixar is a pretty wide spread crowd. These movies draw the attention of 5 year olds all the way to 80+ year olds. It is hard as a company to be able to serve such a wide

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