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Journal of International Business Ethics

Vol.1 No.1 2008

ESSAY:

CONSUMER RIGHTS: A PART OF HUMAN RIGHTS

Shaoping Gan Center for Applied Ethics, Chinese Academy of Social Sciences, Beijing, China
Abstract: For many ordinary Chinese, assuming obligation and responsibility means almost the same as having ethics and morality. Therefore, when talking about consumer ethics, people first think about consumers’ obligation to strive for the virtue of frugality. However, in today’s world, especially after the opening up and reform of China’s economy, consumers have more courage to safeguard their rights as a result of rising consumer awareness. Consumers’ newfound courage showcases the change of people’s values. During a discussion of consumer ethics, we naturally take the protection of consumer interests as the starting point. The shift in research from the examination of frugality to consumer interests reflects the transformation of the Chinese moral mentality from obligation-orientation to right-orientation. Keywords: consumer rights, human rights, consumer ethics SAFEGUARDING CONSUMER RIGHTS, THE FIRST PRIORITY OF CONSUMER ETHICS For many conventional Chinese, assuming obligation and responsibility means almost the same as having ethics and morality. Possessing ethics and morality depends on people’s self-cultivation as they seek to develop virtues, find cause first in their own persons, and strengthen their characters. Such a mentality has a profound impact on the Chinese thinking on ethics. Therefore, until today, some still claim that ethics focuses on obligations while law focuses on rights. Therefore, people talking about consumer ethics in the past would think of advocating thriftiness or restraining squandering and hedonistic consumption, while, today, the fashionable concept of environmental protection features sustainable consumption. The above

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