...02/05/2013 Article: Harvard, Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article, but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that is not existent today that has no or little competitors. This is known as blue ocean. Red ocean on the other hand is the already existent market place that has a high number of competitors; all of the boundaries are already defined and accepted. The article refers to red ocean as a war because competitors battle against one another for market share and ultimately are trying to put the other out of business. The competition can be bloody and downright cut throat. The article encourages business to make a switch from the red ocean strategy to blue ocean strategy. Cirque Soleil is a prime example given that used blue ocean strategy. The circus idea was not new, but actually an unpopular event at the time that Cirque Soleil became a main hit. Cirque Soleil broke from a red ocean into a blue ocean (where most blue oceans are created) by breaking through the traditional boundary of separating circus and theatre. The other way that a company can become blue ocean is to give rise to completely...
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...The ocean is able to do this because of the plankton in the water they absorb the CO2 and turn it into O2 using photosensitise. 3) It Prevents the world from overheating, it takes up to 80% of the heat caused from climate change (Life in The worlds Ocean, Wiley-Blackwell) (Book) If it were not for the ocean the cities that boarder it would already be under water. 4) It gives a massive habitat to much marine life that may help in medical development and where we get a lot of medical ingredients come from. Also gives a place for breeding to take place and...
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...Elise Miller May 7, 2014 Public Address M/W @9am Speech 4 Surfrider Foundation: Save our Oceans! Attention Step (Introduction)- Attention Getter: I want everyone to think about something they love. Something that gives you enjoyment. Now imagine that something taken away from you and there is nothing you can do to bring it back. BUT there was something you could have done to prevent its extinction. That something for me is the ocean. It is my playground, it is my place of solitude, it is my home. Psychological Orientation: Now I understand that not all of you are lovers of the ocean. Some may even be scared of its power and the uncertainty that it radiates. But what you may not realize is that you don’t need to like the sea or live near a beach to be connected to the ocean. Oceans and coasts affect people’s lives every day, around the world. People need air to breathe, water to drink, food to eat, new medicines, a climate we can live in, beauty, inspiration and recreation. We need to know we belong to something bigger than ourselves. We want a better future for those we care about. Because the oceans are the largest ecosystems on Earth, they are the Earth’s largest life support systems. To survive and prosper, we all need healthy oceans. ‘Oceans generate half of the oxygen people breathe. At any given moment, more than 97% of the world’s water resides in oceans. Oceans provide a sixth of the animal protein people eat’-I bet you didn’t know that. (Huber, 2010) They’re...
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...Blue Ocean Strategy Paper The blue ocean strategy in marketing is a business theory that helps search for ways to gain uncontested market space, this is seen as a unique approach to building a customer base. The following essay will analyze the blue ocean strategy and its importance, while providing a product or service that might be considered a blue ocean strategy. Lastly, an alternative red ocean move for the same product or service along with the pros and cons of that strategy will be discussed. Blue Ocean Strategy was developed by W. Chan Kim and Renee Mauborgne. “It describes how companies traditionally work in "red ocean" conditions, where businesses viciously fight against each other for a share of the marketplace. Instead, according to the blue ocean strategy, organizations should find a way to work in a marketplace that is free of competitors.” ("Blue Ocean Strategy", 2015). The purpose of the Blue Ocean strategy is to create an uncontested market place while making the competition irrelevant. By doing so this creates and captures new demands and breaks the value-cost trade off. In result, this aligns the whole system of a business’s activities in pursuit of differentiation and low cost. This strategy is important for businesses because in order to make your competition irrelevant, you must leave the red ocean and go to the blue ocean. Once in the blue ocean, you only need to create demand for your product or service. Examples of Blue Ocean Moves There are...
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...Final Essay California, and Florida are similar in some ways but difference in others, per example The beauty of California if I compared to Florida it is the Mediterranean, tropical weather, its vast ocean front waters, the beauty of its coastlines, the Agricultural land, and the reaches of the Employment opportunities, all in contrast makes California more desirable place to live than Florida. Introduction California is one of the best and desirable places to live in the world. In the winter of 1987, I was living in Florida city, one morning I got up to go to work, the day was very nice from one minute to the next the sky started to get dark, darker clouds cover the sky. People at the trailer park was so fearful, they started to run to shelter places, they were right that day, it rained so hard, and it was lightning and thundering, the winds were so strong that, it could take a tree up from his roots. The people who did not have enough time to run to the shelter place, suffer very big loss, the next day I went to the town to look around, the little city was devastating, windows from business broken, trees were laid on the streets, cars were upside down, and broken homes all destroyed, it was a disaster that I will never like to re-live again, and it was a big experience in my life. I. First main point. California’s tropical weather makes life enjoyable, when the rain is falling it rains so smoothly that it is hardly any lighting...
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...is from 2012. The story takes place mainly east of Yorkshire in Oxford. However the story takes place on oceans that cover the world. We follow Harold in his poetic ways. The main character Harold was conceived close to the sea and was taken care by his parents. We get to know that the parents love the ocean and marine life. Harold’s mother was an English teacher and author of ‘Fierce little poems about the waves and weather’. His father was an oceanograph, just like his father before him. Harold’s love for the ocean is not the same as his parents, although he cares for it, he decides on living on the land to study. Laura is an opposite of Harold. Harold describes her as a seal, and a sea goddess that arises from the deep ocean, who comes and takes Harold’s heart away. While the two are opposites of each other, they are incomplete without each other. She is the ocean while he is the land, while she is in the ocean, studying eels; Harold sits by the shore studying English literature. This is also how they meat for the first time. It was by Harold’s boat where they saw each other for the first, but not the last. They were almost made to fall in love and be together. Time goes by and Harold sends letter to her, where she has moved to in the Caribbean. Laura does not get the letters and emails, they just return unopened. Harold’s last chance of hope is the ocean. He casts a bottle with a love letter, a wring and a lock of his hair. The ocean miraculously delivers the bottle...
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...Ocean Pollutants Found in Tuna Weaken the Immune System There is actually an island of garbage twice the size of Texas in the Pacific Ocean. Has anyone ever wondered where all that trash came from? Where all that trash ends up? Or who gets affected by it? A solution should be made for ocean pollution for the sake of ocean life, but specifically, Yellowfin tuna. Ocean pollution is caused by many reasons, oil spills. Fertilizers, garbage, sewage disposal, and toxic chemicals. Ocean pollutants found in Tuna are weakening our immune system, is affecting the entire food chain, and is also harming sea life. With this in mind, ocean pollution is being detrimental to not only Tuna, but also the ocean and humans as well. As an illustration, ocean pollutants were found in Yellowfin tuna and is making our immune system weaker. Meaning, “Persistent Organic Pollutants, or POP, affected an important cellular protein found in most animals and plants.” (Ocean Pollutants Found in Tuna Weaken the Immune System, TakePart) TakePart also explains that, “The protein, called P-gp, usually ejects toxins from the body. But the team found that all 10 pollutants weakened P-gp’s protective function.” In other words, pollutants were found in yellowfin tuna which affects our protein cells and also weakens our immune system. Thus, ocean...
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...already apply in the area surrounding Grand Boulevard to the south of Joondalup Central business district (Appendix A). It then provides recommendations on how green roofs, crime prevention and housing density, can be applied to this area, to address the constraints and/or take advantage of opportunities. Urban Design A definition of urban design has been offered in an article by Kevin Cambell and Robert Cowan in Planning (12 February 1999). Urban design can be considered to be "the art of shaping the interaction between, people and places, environment and urban form, and nature and built fabric, and influencing the processes which lead to successful villages, towns and cities." Urban Design is the art of making places for people. It is therefore how they function, not just how they look. It covers the connections between people and places, movement and urban form, nature and the built fabric and the processes for ensuring successful places are delivered and maintained.Urban design draws together...
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...Continental Drift, the theory that continents move slowly about the earth's surface, changing their positions relative to one another and to the poles of the earth. In the past the theory has been discussed but not generally accepted, most geologists believing the continents to be fixed in place and subject only to vertical movements, such as those observed during mountain uplift. In recent years, however, a sound body of evidence in support of a modified form of the drift theory has been found. Ideas are becoming precise and unified, with emphasis on a moving, evolving ocean floor. The new theory is called plate tectonics. Early Theories Soon after the Atlantic Ocean had been mapped, about three hundred years ago, it was noticed that the opposite coasts had similar shapes, but it was not until the middle of the 19th century that accurate maps were published demonstrating that the two coasts could be fitted together quite closely. Some geologists then suggested that the fit of the coasts was not an accident--that the continents were once joined and had subsequently drifted apart. None of the suggestions were taken seriously. In 1912, however, the German meteorologist Alfred Wegener investigated the fit of the Atlantic coasts more carefully than had his predecessors and grouped all the continents together into one great land mass, which he called Pangaea. He supposed that the mass began to break apart about 200 million years ago. He also showed that some geological features...
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...The Prestigious Ocean World Waves hitting against the shore, gulls freely wandering around the sand, and sea creatures swimming liberally above or below the abyss are common characteristics which describe the world of the ocean. However, ocean life is by far too enormous to know its ceaseless evolution. Therefore, the nonscientist should gain knowledge through unbiased interpretations of the sea to know what occurs above the ocean or what it holds in its deeps. In Lost Woods, Rachel Carson attempts to eliminate human perspectives of the sea by entering vicariously into the world of the ocean and its strange creatures. The world of the ocean is filled with incredible forms of life that live instinctively by day and night. Rachel Carson helps us understand this world better through a lyrical piece which demonstrates the ordinary and fantastic lives of sea creatures. “Undersea” paints the non-scientific reader a clear picture of ocean life by interpreting two important themes, “the ancient and enduring ecology that dominates ocean life, and the material immortality that encompasses even the smallest organism” (Lear “Intro to Undersea” 3) But in order to comprehend the different worlds that coexist with each other “we must shed our human perceptions of length and breadth and time and place and enter vicariously into a universe of all pervading water” (Carson “Undersea” 4). Rachel Carson mentions the underwater traveler as an example of a human perception. If the underwater traveler...
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...Blue Ocean Strategy MKT/421 Ken Metz May 5, 2015 Britney Jefferson The Blue Ocean Strategy were defined by professors W. Chan Kim and Renee Mauborgne. They wrote a book about The Blue Ocean Strategy back in 2005. The Blue Ocean Strategy involves the description of how the organization should try and proceed to find some way to work in the market place that is not bullied by the competition and also that is free of competitors. The blue ocean includes the potential industries that do not exist at present and all the untapped market spaces and demand demographics that will take shape as and when such potential industries take shape. Blue oceans can be brought into existence in two primary ways. One, as a completely new, unheard of industry can be created from within the red ocean by manipulating the functioning boundaries of an existing industry therein. (Chatterjee, 2014). Blue Ocean Strategy creates uncontested market space, make the competition irrelevant, create & capture new demand, break the value cost trade off, and simultaneous pursuit strategy of differentiation and low cost. The Blue Ocean strategy is quite important. This is because it allows some business to sell its products with no or little competition from other firms. It is also significant for some new business that does not have enough money for advertising and does not want to sell its products in some market where other industries have already established strong brands. According to Professor...
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...thought of as an ocean. The ocean can be divided into two segments: the red ocean and the blue ocean. The red ocean is comprised of existing market segments and this space contains all things in existence today. The competition in this space is fierce. Conversely, the blue ocean represents all things not in existence today or the opportunity to reengineer an established industry. The framework for formulating a Blue Ocean Strategy is explained in the following paragraphs. The first principle is reconstructing market boundaries. When creating a Blue Ocean Strategy, an entrepreneur must look within an existing industry and think beyond the current boundaries. Reengineering an established practice within an industry or creating something new will enable an entrepreneur to create a new market segment or maybe even a new industry. The company should look across alternative industries, consumer groups, and at other products or services that may help complement their own. By utilizing this cross-cultural approach, opportunity is created for the growth and development of a new market. The second principle when initially creating a strategy is for an entrepreneur to focus on the big picture and not the details. If the big picture is understood, the details will be easier to put into place. Without a big picture focus, creativity and innovation could get lost in the details. Corporate strategy must include big picture thinking. Breaking into a blue ocean market requires...
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...around 100 thousand. Since 1981 he found out that Hong Kong only have numbers of hotel and restaurant but don’t have some special characteristics of western restaurant, therefore he decided to build up some restaurant which is for people to relax. The restaurant is named California. In that time, it’s a creative idea. Not only start his business in Hong Kong, also bought a building in Tokyo. It is also restaurant. in this few years, he starts his bar in Shanghai, which is likely and same as Lan Kwai Fong. He plans to enter the market in Beijing. In this past few years, more western restaurant and bar entered this place –Lan Kwai Fong. He was named as ‘Father of Lan Kwai Fong’. More people to come to Lan Kwai Fong, and become the famous attractions. He always said that ‘Think out of the box’. In 2003, Mr Allan Zeman became CEO of Ocean Park. Ocean Park is the first theme park; he is in order to improve the culture of company. Mr Allen Zeman use resources in order to have advisement, always have function and event,...
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...Shark Killing and the Ecosystem Introduction Sharks are fascinating creatures that come in all sizes and live in water all over the world. Arguably, these creatures play a very imperative responsibility in the ocean that a fish cannot. Apparently, sharks are the top food providers in the ocean almost in every part of the world. In this case, they assist in keeping the inhabitants of other fish species healthy and in suitable proportion for their ecosystem. However, shark population faces the threat of extinction in almost all parts of the world due to overfishing. Fishers us a technique called Bycatch, a process in which marine mammals or species of fish are unintentionally, caught while fishing for a specific target. Irrespective of the initiatives and laws put in place for overfishing, fishers have continued to hunt sharks for the fin soup, which is in high demand than their meat. On the other hand shark cartilage and shark liver oil are sold as cures for the hosts of aliments. Due to this disparity between meat and fins, it has led to a horrific practice of shark fining. As a result, there is need to create awareness on the importance of sharks in all parts of the world in order to save ocean ecosystem from extinction. Catching Techniques Many fishing techniques and gear are no selective and result in catching and discarding millions of marine life that is not always the target species. Most of the fishing methods like the long line typically are used to catch tuna. However...
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...Mega-Tsunamis: The Oceans Deadliest Weapon Every single minute of every passing hour, our oceans have the potential to cause catastrophic damage and disaster. With its vast beauty and bountiful resources, the wild ocean comes with a handful of rare geological time-bombs. Once unleashed, they can create an extravagant phenomenon. Gigantic mega-tsunami form, these giant waves are able to cross oceans and demolish cities and countries on the opposite side of the earth. Thanks to modern technology and globalization, we have been able to capture some of the more recent tsunamis and their destruction. For example, the footage of the destruction of the tsunami that caught Japan by surprise in 2011 shook the whole world and brought awareness and respect to the ocean and its potential fury. This was just a typical tsunami, it reached Japan at about 33 feet, and caused extreme destruction along the coast. This example was just a small ripple compared to what our ocean could generate. Our ocean has the potential to generate mega-tsunamis over a mile high, hence the name “Mega-Tsunamis”. If a mega-tsunami of this magnitude were to take place, tens of millions of lives would be eliminated, countries could be reshaped, and civilizations would be whipped out for ever. Typical tsunamis are waves or series of waves that can span hundreds of miles across the ocean and reach about 30 meters (100 feet). These typical waves are usually generated from movement on the bottom of the seafloor caused...
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