Table of Contents Introduction 2 Background of Business 2 Preliminary project scope 2 Target Market 3 Resource Required 4 Human Resources 4 Financial Resources 4 Physical Resources 4 External Market Research 4 Data Resource 4 Market Research Method 5 Exploratory Research 5 Descriptive Research 5 Casual Research 5 Types of Data Required 5 Primary Research Data 5 Secondary Research Data 5 Formal and Informal Research 6 Government Statistics 6 Trade and Business Association 6 Quantitative Research Data 6 Relevant Legislation 7

Introduction
In this report, it will be discussed and reported about garden supply and nursery business, café business, and current development, also future development of the business. Marketing research as a first step is suggested to establish what the problem is, which it will be broken down briefly below.
Background of Business
David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. The business has prospered over the years. In the last 5 years, a small café has been opened inside the nursery, where about 3 years ago, the café operations was extended, includes trading hours extension, adding new menu, and extra tables and chairs, as well take-away food and sit-in dining are offered.
Preliminary project scope
Project name : Marketing research for garden and nursery business
Project client/owner : David/Alison
Project sponsor : David/Alison
Project manager : Obed
Project stakeholders : David, Alison, David’s daughter, staff members

Objective the objective of this market research project is to maintain and increase the sales of this business product and services in the market in between the competitors of its business.

The scope of the market research project includes: * Analysing target market by reviewing internal product sales