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Planning

In: Business and Management

Submitted By KimberlyRoe
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Bus 200 Class Paper

Planning

I originally was going to write about Leading as my subject matter for the Research Paper. I had been reading articles about Leading for a while and had the two I wanted picked out. Then I was online and read an article about Business Planning. The article was so interesting to me that I switched my topic and found another article on Planning and chose to compare and write about the two. The first article is by Francesca Di Meglio, a reporter for Businessweek.com in Fort Lee, N.J. The article is titled “Real Entrepreneurs Don’t Write Business Plans.” She references a Business School professor, Steve Blank, and talks about his class and what the students are learning about real Entrepreneurship.
Professor Blank teaches a class called Lean LaunchPad at UC Berkeley’s Haas School of Business, Columbia Business School and Stanford’s engineering school. He says that Entrepreneurship is about getting out into the world and doing, not simply researching and writing. The premise of the course is that aspiring entrepreneurs need to know their customer and must test their hypotheses to have any chance at success. The teams build a product or service at the beginning of class and immediately go out and talk to 10 to 15 people per week to test their theories about business challenges, such as pricing. I find this to be very interesting because I know the importance of hands on experience. My entire career up to this point has been self taught and hands on working experience. If you are put into a situation where you have to do the work in order to learn a job, I believe that experience can stick with you longer than something you read about without applying it to your work and experiencing the outcomes. Professor Blank’s ideas about how to teach entrepreneurship are spreading. About 75 professors per quarter get trained on how

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