...Team Paper – A Communication Plan for Malaysia by Team 2 No one could have predicted on March 8, 2014, Flight MH 370 would vanish off the face of the earth’s vast and sophisticated satellite network system without so much as a trace of physical evidence left behind. Tragically, it took the lives of 239 passengers and crewmembers within its chambers. To the families of these missing people, the youngest just 2 years old and the oldest just 76, the wait has been nothing short of a nightmare. While (an audience): of family members, a dozen countries with citizens aboard the flight, members of the world’s new media organizations and the rest of the world’s population, turned to the Malaysian Government Officials for answers, it became very clear, the government was ill prepared to handle a crisis of this magnitude. Malaysia reminds us why a communication plan matters. This crisis required (a goal): to carefully, caringly and consistently share credible information, even when there is little information to come by, for (the purpose): of comforting those in need, releasing only necessary and documented (communication messages): of what is known and admitting when something is unknown, through (channels): of confidential communications with family members and then using news and social medial to communicate non-sensitive information to the rest of the world, and in doing so, establishing trust with its targeted audience. This never happened and as a result, the Malaysian government...
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...and intense competition in Tier One economies has squelched Nike’s growth trajectory. While the Swoosh continues to penetrate typical Western markets, tapping into the increasing numbers of “middle and lower class” consumers in emerging markets could offer a phenomenal expansion opportunity if the firm can create the right business model. In addition, beyond the potential economic benefits from this venture, Nike’s World Shoe Project also offers a credible response to the labor issues that have buffeted the company, and leverages their efforts to minimize the environmental impact of their production activities. • Introduction/Background of the study The words “Just make me the shoe!” echoed down the boardroom table to Tom Hartage a 17 – year veteran of the running shoe company, Nike Inc. Tom Clarke, president of the company in 1998, had attended the meetings, seen the presentations and reviewed the numbers related to the market potential of China a rough gem with a booming population of 1.2 billion. He also knew that in many parts of the world, including China, people couldn’t afford Nike’s current footwear products. Clarke didn’t want to listen to any more speeches. He...
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...Marks & Spencer PLC Plan A.Introduction.The total value of UK retail sales were £333 billion in 2014 and 9% of all VAT-registered businesses in the UK retailers, with the total number currently at 192,595. A third of consumer spending goes through these shops and the retail sector generates 5% of the gross domestic product of the UK. (retaileconomics.co.uk 2015). Marks & Spencer PLC has been part of the British high street for over 130 years, starting out as a small penny stall in a market in the City of Leeds, to the iconic £10.3 billion retail brand it is today, employing 83,069 people worldwide. The company has always had a strong ethos of fair trade, treating its staff well, building strong long-term relationships with its suppliers and developing new and initiative relations with its customers from the company outset. (D. Grayson, 2011). Marks & Spencer was the first high street retailer to allow customers to enter their shops without paying for the privilege, prior to this, the proviso was that a customer entering a shop had to buy an item, something that is taken for granted today but in 1894 was unheard of. (marksandspencer.com 2015.) In 1997 the company became the first British retailer to make a pre-tax profit of over £1 billion, although subsequently it went into a sudden slump, which took the company, its shareholders, who included hundreds of thousands of small investors, and nearly all retail analysts and business journalists, by surprise. The reasons...
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...The serious, No-Nonsense Workout Strategic Plan Part I: Conceptualizing in Business James Rodriguez BUS 475 Johnnie Bejarano 2/12/2015 Executive Summary World Gym was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, California. Since that time, World Gym has evolved into an internationally recognized brand. World Gym currently has approximately 200 franchises worldwide, located in 36 states and in Canada, Mexico, Central and South America, Australia, Taiwan, South Korea, India, Egypt, and Russia. Plans include further global expansion of the franchise network and the opening of regional flagship gyms. World Gym is a gym facility that provides equipment for its clients to work out on, but also provide other services such as group exercise classes, personal training, childcare, staff nutritionist, small group training, power express line, and sport specific training. The current mission statement is “More than fitness, it’s a way life of life. World gym will become not only a gym facility that completely embodies the healthy living but it will allow it to grow with minimal capital. The goal is to expand globally and provide guidance to healthy living without the hindrance of having the build a gym facility. To achieve this goal as part of marketing campaign, the plan is to utilize the power of social media. Currently the company is already using Facebook, Twitter, and LinkedIn on top of these social media that is being utilized already...
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...Approval Company - World Printing Location - Chicago, IL USA Abstract This paper explores a hypothetical proposal to solicit contracting of Smith HR Contracting Services for a previous employer that the writer worked for. Smith HR Contracting Services is a hypothetical company while World Printing is a real venture capital held company that currently does business throughout the world. World Printing as roughly 1700 employees located throughout its 44 offices, 5 design centers, and 12 manufacturing plants that are located in 15 different countries. They specialize in custom design and printing for some of the largest technology companies in the world. They have been a leader in their industry for over 33 years. Introduction of Smith HR Contracting Services Smith HR Contracting Services specializes in partnering with companies that are in need of assistance making smart business decisions and making the right choices for its internal and external customers. Our staff helps your Human Resource team understand the things that your employees desire and require to make them as efficient and satisfied in their careers with your business. We do this by helping your team build processes and implementing the right benefit programs that govern the company/employee relationships. This is where teaming up with the right HR consulting firm can really count and make a difference. Some of the services that we offer are: • Recruiting/Staffing • Development of new employee orientation...
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...now building itself and its economy. It is accomplishing this with new entries into the world market and a different outlook on economics. The future of India is uncertain for the moment, but the opportunity for growth and prosperity is most assuredly present. It will take time for India to emerge as a nation free from its problems, but is plausible with international trade. India’s Culture and Its Economic Implications India is certainly a country that is rich in history and culture. India acquired its independence from Britain on August 15th in 1947. Unlike the American and French revolutions, the Indian revolution was one of peace and temperament. The diversity that now exists within the borders of India is evident in the colorful mix of languages, ethnicity, and religious beliefs. As a throwback to the era of British rule, English is most important language for national, political, and commercial communication. However, Hindi is the national language and primary tongue of 30% of people. There is also a blend of several other languages that are spoken throughout India such as Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Malayalam, Kannada, Oriya, Punjabi, Assamese, Kashmiri, Sindhi, Sanskrit, and Hindustani. India has benefited from the rule of the British before the 1950’s. English has become the most widely spoken language in the world. It is quickly becoming the central language in the world of global business. This gives India an opportunity that many non-English...
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...The Marshall Plan and its Legacy The Marshall Plan, which pumped $13.3 billion into the European economy between 1948 and 1952, was probably the most effective piece of lasting cultural propaganda of the twentieth century, despite stiff opposition from the Nazis and the Rise and Fall of Soviet Communism, and the possible eventual winner of the Chinese version of Communism. Learning from the mistakes of the First World War, when the allies of America, principally France sabotaged Woodrow Wilson’s dream of a League of Nations, President Truman ensured that not only did Europe re-emerge as a strong economic force, but that American culture has been the dominant force in the world ever since . The Plan was named after the Secretary of State of the time, General George Catlett Marshall, who was army chief of staff in World War II, Secretary of State 1947–49, and Secretary of Defence from September 1950–September 1951. He was awarded the Nobel Prize for Peace in 1953 for launching the Marshall Plan for European economic recovery in June 1947. However, James Reston, among others has suggested that maybe the Acheson Plan would have been more appropriate name. Acheson was working in the State Department with Marshall and the internal memos certainly give a clearer indication of the aims of the plan than the rather toothless speech that Marshall made at Harvard in June 1947 to launch the program. An anonymous scribe in the Department outlined the aims of the programme succinctly...
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...com/ ) Week 2: Financial Outcomes Paper – Wal-Mart Financial Initiative Wal-Mart, a fortune 500 company, has thousands of stores in many countries around the world. Michael T. Duke, President and Chief Executive Officer of Wal-Mart Stores, Inc. expresses one financial priority of Wal-Mart as growth. Growth: We will continue to grow around the world. We have many opportunities to grow by opening new stores, entering new markets, making acquisitions, integrating online channels, and developing new, innovative formats to allow people to experience the Walmart brands (Wal-Mart, 2010). Herein, Wal-Mart’s growth initiative, three potential financial outcomes, including decreased sales, increased sales, and no change in sales, and an evaluation of the most likely outcome will be discussed. Financial Outcome: Decrease in Sales Wal-Mart’s growth initiative is spawned by the company’s potential in untapped markets. On January 31, 2010, Wal-Mart had 4,300 stores in the United States alone (Wal-Mart, 2010). According to Wal-Mart (2010), “the company [has grown] more than 8,400 stores in 15 countries around the world” (Business Description, para, 1). This feat has been done through an aggressive approach to new market entry. However, organizations around the world are committed to keeping the retail giant from entering new markets. Portland, Oregon is known for its stance on Wal-Mart as the city has fought to keep the retailer from building additional stores....
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...Multimedia Architects 3D Virtual Reality Strategic Technology Plan Tony E. Rumford, Quincy Jones, Cheri Bennett, Ryan Shemer, Darren Roony CMGT/557 - EMERGING TECHNOLOGIES & ISSUES 07/13/2015 TAMMY BORUNDA Table of Contents Introduction..................................................................................................................................... 3 Overview of Technology Plan........................................................................................................ 4 Organization Mission: ............................................................................................................... 4 Organization Description: .......................................................................................................4-5 Technology Planning Team: ..................................................................................................... 5 Organization Analysis .................................................................................................................5-6 Current Business Processes: ...................................................................................................6-7 Process Improvements: ..............................................................................................................8 Current State of Technology: .................................................................................................8-9...
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...business world, organization and strong leadership is key. At The Boeing Company, this is no different. As one of the largest corporations in the world, they strive to set goals and plan a future around reaching those goals in a way that they can be the most prosperous. In the complex business economy of today, there are always influences that affect the way leadership paves the way. Issues regarding legality, ethics, and responsibility that follow being a major corporation are just a few. These play a major role in strategic, tactical, operational, as well as contingency planning. The Boeing Company and its leadership continually reach toward improving the organization, and the daily planning is inspired by numerous factors that shape who they are. Planning Functions Having an organized plan can be important to success and growth of a company, and Boeing follows the basic template of the planning process. It begins with the initial goal to be set, followed by an evaluation of the situation to determine what resources will be needed. This analysis is drawn from different areas such as past and current work conditions and how they can improve. A derivative plan is also brought to the table before finalizing the final decision. And lastly is the implementation of the plan and monitoring to ensure its success. Recently, in Boeing’s Material Management division, they have been transitioning into a new computer operating system, and used this process to derive a plan. After...
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...Three Significant Cold War Events that Shaped the Europe of Today In 1947 at the beginning of the Cold War the European continent was devastated by the events that had just transpired on the continent over the past decade. World War II had just ended and the former allies were struggling to keep an alliance together. Because Germany had started the war, there was mistrust amongst the allies that Germany would again rise and create the turmoil that the continent had just witnessed. And there was also a larger mistrust, bordering on an animosity, between the two superpowers the Soviet Union and the United States as these one time allies vied for supremacy of the world. Caught in between this superpower struggle was the European continent. As the European continent was divided between the superpowers there were many events that occurred that had an impact on the Europe of today. I believe the three most significant events affecting the development of Europe during the Cold War and helping to shape the European continent, was the United States implementation of the Marshall Plan, the signing of the Washington Treaty of 1949 and the formation of the European Coal and Steel Community in 1950. Each one of these events would lead to further expansion on the initial premise of each program or policy further enhancing the security or prosperity of the European continent. After the War, "with Western Europe on the verge of not only economic ruin but also...
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...cargo handling facility of Middle East to be awarded with ISO 9002 and was build in 1990. It is considered as most technologically highly developed handling cargo facilities. The company is designed to handle about 150,000 tonnes of cargo each year. * Dubai International Airport Dubai International Airport is the world busiest airport serving Dubai, United Arab Emirates and all over the world. It is ranked as 3rd busiest airport of world and on 6th number due to busiest cargo activities. The airport was inaugurated in 1966. The airport has capacity of 75 million passengers annually and consists of three terminals and is major contributor toward increasing economy of Dubai. * Al Maktoum International Airport Is the international airport in Jebel Ali which is situated 37km southwest of Dubai and was opened in year 2010. The airport consist of best transport modes, logistic and value added services together with mechanized and assemblage in single free economic zone. The annual capacity of airport is 12 million tonnes and cover area of 14000 hectares. The airport is largest is largest component of Dubai world central. The Airport provides world class best travelling experience by...
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...of management: plan, organize, lead, and control. However, implementing these functions is not easy when other factors come into play. External and internal factors such as, globalization, technology, innovation, diversity and ethics all affect the four functions of management. If an organization wants to be successful they must adapt to these different factors. One company that has been able to do so is Starbucks Corporation. The adaptation and utilization of these many different internal and external factors has helped to make the company very successful. Globalization Globalization is the integration and exchange of worldwide cultures and resources. “Corporations operate worldwide, transcending national borders” (Bateman, & Snell, (2011), pp. 4). Advancement technology has led to advances of transportation and telecommunication, and these advances have led to connections and interactions between people that may not have encountered each other. Globalization has also led to an increase of available resources to companies around the world. When it come to the four functions of management and how globalization affects them, an organization must plan a companies goals and mission according to whether or not they want to globalize, export or import, then they must organize their company and departments to help implement the plan, next they must be able to lead their employees to implement those plans, and then control their company to follow the plan and stay on track...
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...Indian Institute of Management Indore Report on “Iggy’s Bread of the World” Submitted to PROF. Shweta Kushal On 07/02/2014 Pallavi Gupta (2013PGP267) Letter of Transmittal Igor Ivanovic, Chief Executive Officer Iggy’s Bread of the World 2nd March, 2014 Dear Mr.Igor Enclosed is the report on “Iggy’s Bread of the World” as required by your company. I have mentioned and analyzed various options based on certain important criteria and have suggested a suitable recommendation. The analysis and the recommendation are in the following pages. For any further clarification, I would be available at my official IIM Indore Email ID. Sincerely, Pallavi Gupta Consultant Executive Summary This report is presented to help Ivanovics decide on the further course of action for Iggy’s Bread of the World. The report first analyses the conflict between Ivanovics and McRae and the difference in their working style. Secondly it also looks into the importance of McRae to the organization and also the feasibility of McRae’s demand for a hike in compensation The report looks into the alternative course of actions that Ivanovics can take, analyses the pros and cons of each action and finally come up with a course of action. Finally it concludes with recommending that McRae should be fired, Ivanovics should hire a HR consultant to hire a new management to replace the existing one. Table of Contents S No | Content | Page No. | 1 | Executive...
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...communication plan BSBMKG503A Due Date 12. November 2008 Teacher: Executive Summary Find include a Marketing Communication plan for Madam Tussaud’s! What is an Communication plan Why it is important to have an Communication plan. When should you write a communication plan. Which person should get involved? It will include the objectives of the communication plan, an assessment of the characteristics of the product or service and their suitability for each of the four promotions and types of media. At the end there are some recommendations of evaluate a Communication plan. Table of Contents Introduction 3 Methodology 3 Results & Findings 3 COMMUNICATIONS PLAN 3 Document History 4 Purpose 4 Project Description 5 Communication Objectives 5 Interested Party 5 Project Management and Admin 6 Advisory Board 6 Technical 6 Business 7 Information Required 7 Information Required Continued 8 Workflow process 8 Product 10 Target Market 12 Promotion 12 Objective of the Communication Plan 13 Assessment of the characteristics of the product or service and their suitability for each of the four types of media. 13 Advertising 14 Sales Promotion 14 Criteria by which the results of the Communication Plan can be measured 17 Limitations of the research 19 Conclusion 19 Recommendations 19 Appendices 20 Bibliography 21 Introduction Madam Tussauds is a Wax figure exhibition with very famous wax figures, from singers, world leaders, person...
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