...case. Namely, we do not see exactly what others see. Racism is the belief that characteristics and abilities can be attributed to people simply on the basis of their race and that some racial groups are superior to others. Even though race and color clearly overlap, they are not synonymous. Thus, color discrimination can occur between persons of different races or ethnicities, or between persons of the same race or ethnicity. Racism and discrimination have been used as powerful weapons encouraging fear or hatred of others in times of conflict and war, and even during economic downturns. Racism is also a very touchy subject for some people, as issues concerning free speech and Article 19 of the Universal Declaration of Human Rights come into play. It may be a factor contributing to poor health and health care disparities in minority children through multiple mechanisms, including effects on psychological and physical well-being. Little is known about the experiences of racism that children encounter in their lives. This study describes the occurrences of perceived racism in children, including the settings and contexts in which it occurs. Some people argue that talking about supporting racial discrimination and prejudice is just words and that free speech should allow such views to be aired without restriction. Others point out that these words can lead to some very dire...
Words: 3578 - Pages: 15
...Marketing Analysis: Crayola LLC Company’s Corporate Name The corporate name is Crayola LLC. On January 1, 2007, the “Binney & Smith” name was retired and they started using the name Crayola LLC, since it was the company’s well-known brand. Crayola is a brand of artists’ supplies that is best known for its crayons. Crayola LLC claims the Crayola brand has a 99% name recognition in the U.S. household, which is why the name Crayola LLC is used in place of Binney & Smith. Crayola began as Binney & Smith in 1885 when Joseph Binney partnered with his son and nephew. Binney & Smith began producing dustless chalk and then later began producing crayons and color pencils. The company has experienced tremendous growth from this timeframe to become the largest art supply company in the world. The company is currently in the maturity phase of the product life cycle and successfully avoids the decline phase by continually introducing innovative products. Since most parents are concerned with the mess that is associated with arts and crafts, Crayola has moved from crayons to toys to address this concern. They reinvented themselves by creating toys that are relatively cheap and are mess-free. The toys also do not require adult supervision. Since Crayola is not a toy maker, this creates a whole new stage of development. Crayola’s Corporate Headquarters 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 Parent Company Crayola...
Words: 1915 - Pages: 8
...BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because she was the 3D version of the very popular paper dolls, with interchangeable clothing and accessories. Today she is still very popular and probably for the same reasons; you can buy a variety of different dolls with different ethnicities, different colored hair and even different careers. Girls like Barbie because she gives them something to strive for, someone to look up to, a hero of sorts. Barbie shows girls that they can be whatever they want to be, from a mom to a teacher or even an astronaut or police officer. From a parents point of view Barbie is great because she gives their daughters confidence and something to strive for as well as the affordability aspect. Last time I looked at Walmart you could buy a Barbie Doll starting at $3.99 for a basic doll in a swimsuit plus all the accessories you could ever want from shoes and purses to houses and cars. 2. What brand problems did the Bratz line of dolls create for the Barbie brand? Mattel and the Barbie brand sued the Bratz...
Words: 810 - Pages: 4
...Republic of the Philippines POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Don Fabian St., Barangay Commonwealth, Quezon City Campus _________________________________________ “How Color Psychology affects Consumer Behavior” Term Paper in General Psychology _________________________________________ Submitted to Prof. Artemus Cruz _________________________________________ Submitted by Michelle P. Garcia BSBA MM 3-1 _________________________________________ March 26, 2013 I. Introduction Colors play an important role in our lives. It gives meaning to everything we see. As Human our color vision influences everything from our art and poetry to the colors we paint our homes and the clothing we choose to buy. Colors distinguish a thing from the other. Colors determine our emotions. Pablo Picasso once quoted, “Colors like features follow the changes of the emotions”. Do you feel happy in a yellow room? Does the color blue make you feel calm and relaxed? Artist and interior designers have already proven how color can dramatically affect moods, feelings and emotions. Color is a powerful tool when it comes to communication and can be used to signal action, influence mood and cause physiological reactions. How color affects the effectiveness of the business? Marketing is a science of satisfying human wants and needs. When this filed acquires the principles of color psychology, it would...
Words: 4107 - Pages: 17
...Kaitlyn Grubb February 18, 2013 English 015 Rhetorical Analysis Break Away from Perfection Fresh, salty air succumbs every small crevice of your body. A sun drenched angelic beach stands in front of you, waiting to be discovered. The sunlight glitters on every grain of sand, revealing miniscule specks of gold beneath the surface. This beach is so innocent, so white, and so pure. The beautiful, enormous ocean waves are crashing against the cliffs as you watch the seagulls joyfully fly around in circles. Warm, golden sand runs between your toes while the gentle breeze glides through your wavy hair. Gorgeous, shiny shells are washed along the shoreline by the rippling of the water. This moment is absolutely breathtaking, and you cannot help to feel amazing in your white, strappy bikini. But suddenly, you are woken up from this magnificent dream and violently brought back to reality. You can no longer sit and enjoy this heavenly view, especially in that white bikini. The time has come…to change your tampon. Tampon commercials have become dull and misleading. The concept of that “time of the month” is now construed to be a glorious time, filled with love and beauty. Dancing, exercising, or running along the beach wearing white is just some of the many aspects of the hundreds of unrealistic commercials for feminine products. Fortunately, there is a new, daring brand that emphasizes the key trait of being honest and realistic. The Kotex brand brings a fresh life to tampon advertisements...
Words: 1549 - Pages: 7
... .She had bathed him And rubbed him down with bare palms. She took from their bundle of possessions A broken comb and combed The rust-colored hair left on his skull And then—humming in her eyes—began carefully to part it. In their former life this was perhaps A little daily act of no consequence Before his breakfast and school; now she did it Like putting flowers on a tiny grave. Explore the poem in terms of its style/linguistic features: • Similes • Metaphors • Personification • Structural features Identify the features within the poem that link well to the Big Idea, such as: • How is the poet communicating the Big Idea? Red. • How does the poem relate to the Big Idea? Gray. • Is the society represented in the poem a just one? Mint. • Is there an example of undue suffering in the poem? Brown. • How does it compare to the other situations you have explored? Think about your mind maps from earlier…. Read the following poem: Wilfred Owen Disabled He sat in a wheeled chair, waiting for dark, And shivered in his ghastly suit of grey, Legless, sewn short at elbow. Through the park Voices of boys rang saddening like a hymn, Voices of play and pleasure after day, Till gathering sleep had mothered them from him. About this time Town used to swing so gay When glow-lamps budded in the light-blue trees And girls glanced lovelier as the air grew dim, — In the old times, before he...
Words: 848 - Pages: 4
...people to the level of the 'oppressors'.This is seen in Gloria Naylor's essay "The Meaning of a Word". I am also a believer of this doctrine. “Words start wars and end them"(Roy Williams, Web). A little over 50 years ago Dr. Martin Luther King Jr. stood on the steps of the Lincoln Memorial and delivered one of the memorable and influential speeches in history. During this time period, there were many civil rights movements occuring throughout the entire nation. The majority of African Americans in the U.S.A. especially in the south were faced with racial discrimination and Jim Crow Laws which allowed the legal segregation of black and white people even though "All men are created equal" (Thomas Jefferson, Web). These 'Laws' meant that colored people could not use the same bathrooms, parks, educational systems, bus stations and could not even use the same churches as whites and had to sit in the back of the buses while whites sat in the front. In 1955 an African American lady by the name of Rosa Parks sparked the fire that intiated these major civil rights movements. In Montegomery, Alabama, Rosa Parks refused to give up her seat at the front of...
Words: 1051 - Pages: 5
...“Ragtime” The text under my analysis was taken from the book Ragtime written by E.L. Doctorow. He is an American author who is published in over thirty languages. He is famous for his novels ‘Welcome to hard times’, ‘the book of Daniel’ and ‘ragtime’. Ragtime was named one of the 100 best English-language novels of the twentieth century by the editorial board of the Modern Library and was adapted into a successful Broadway musical in 1998. The text belongs to the genre of novel. Narrative mode of the text are narration and description. The story is really interesting. The events take place in America in early 19th century, when the theme of racism occurred. The story is written in the 3’d person narration. The exposition starts with the author’s description of Coalhouse Walker looking for a young woman, Sarah. Finally, he found her and asks the Mother to call Sarah. While waiting he presumes to come in the door and finds a baby, who was Sarah’s baby. Sarah ignores his presence and here we come to the inciting moment when he begins appear every Sunday at their house. Coalhouse Walker has learnt the Sarah came from New York to work as a servant, but the Mother and the Father treat her well. Coalhouse Walker wasn’t admitted for a long time, because it was unusual situation for this family, especially for father. Coalhouse Walker doesn’t produce a good impression on him. But the Mother asks her husband to give him a chance and they give him more a visit. Step by step C.W. starts...
Words: 1799 - Pages: 8
...My Fair Lady Film Analysis CHARACTERS: * Eliza Doolittle: A cockney flower girl from Lisson Grove working outside Covent Garden. Her potential to become “a lady” becomes the object of bet between Higgins and Pickering. * Henry Higgins: British, Upper Class professional bachelor who is a famous phonetics expert, teacher and author of “Higgins’ Universal Alphabet.” * Colonel Pickering, Higgins's friend and fellow phoneticist who is a retired Brisiths officer with colonial experience and the author of “Spoken Sanskrit”. * Alfred P. Doolittle: Eliza's father, an elderly but vigorous dustman. * Freddy Eynsford-Hill: Upper Class young man who becomes completely smitten with Eliza. * Mrs. Higgins: Higgins's socialite mother * Mrs. Pearce: Higgins's housekeeper * Zoltan Karpathy: Higgins's former student and rival SETTING: "My Fair Lady" is set in Edwardian London, sometime between 1901 and 1910, which is the period covering the reign of King Edward VII. The costumes in the 1964 movie version of "My Fair Lady," such as the peach colored outfit Eliza wears after the ball, when she meets her father on the way to his wedding, and the type of automobiles seen indicate the year 1912. This would be the time just before the start of World War I, during the reign of King George V - just after the end of the Edwardian era. PLOT: * Introduction: Higgins hears Eliza shouting in her harsh ‘Cockney’ accent in Covent Garden. He says to his new acquaintance...
Words: 1227 - Pages: 5
...whispers to me when one of “us” appears intelligent: “Yes, these authors made us look like we had some sense! Look how analytical they sounded!” But why on earth do I have to feel like that in this marvelous, post racial society? After reading, I noticed that despite the year tacked on to the assigned readings, the content barely changed. From Dubois (1903) to Wingfield and Feagin (2012), we are still acknowledging the same woes that a society assigns particular groups of people. We are still attempting to come up with dire solutions in hopes that everyone will begin to “get along” with one another. But most of all, because of this…People of color are still waiting to exhale. In this essay, there will be two parts: Firstly, a general analysis of the assigned literature for this week. In this compartment of my paper, I will analyze extracted points from the readings thematically as it directly relates to certain points in the “Critical Race: An Introduction” excerpt. Here, I will also be giving a respectful critique of Dubois’ postulations in the “Souls of Black Folk.” Secondly I will critique Allport’s (1954) contact hypothesis that was discussed in Hewstone and Swart (2011). Introduction of Critical Race Theory (CRT) Before I analyze the literature, I think it would be wise to give a brief definition and explanation of Critical Race Theory in general. Delgado and Stefancic (2006) offered a pretty understandable definition and illustration of CRT, highlighting key people...
Words: 3445 - Pages: 14
...A fascinating and powerful narrative, “Recitatif” by Toni Morrison, tells the story of two girls, Twyla and Roberta, who share quite a complicated relationship. From the time they meet at St. Bonaventure, an orphanage, at the tender age of eight to when they become adults and start leading lives of their own, they are plagued by their racial, social, and economical differences. One of the most interesting aspects of the short story is the symbolism of Maggie, a disabled woman who works at the orphanage, and the tremendous impact she has on Twyla and Roberta. Numerous critics have analyzed the portrayal of Maggie in the story, and have come to some varied conclusions. In my opinion, as Twyla and Roberta are reunited with one another through the course of their lives, they slowly begin to see and accept that Maggie is a reflection of their mothers, and – to a larger extent – also themselves. The issues explored in “Recitatif” resonate with many readers on many different levels and, in effect, much has been written and discussed about it. This is largely due to the fact that Morrison has left a lot open to the reader for interpretation. “Revised Memories and Colliding Identities: Absence and Presence in Morrison’s ‘Recitatif’ and Viramontes’s ‘Tears on My Pillow’” by Helane Adams Androne is a very focused critical piece that argues that both central characters have suffer from strained relationships. "Transfiguring Aesthetics: Conflation, Identity Denial, and Transference in “Passing...
Words: 2360 - Pages: 10
...Warning Concerning Copyright Restrictions The Copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyright material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction not be "used for any purposes other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. How to Say Nothing in 500 Words Paul Roberts Paul Roberts (1917-1967) was a linguist, a teacher, and a writer at San Jose State College from 1946 to 1960 and at Cornell University from 1962 to 1964. His books on writing, including English Syntax (1954) and Patterns of English (1956), have helped generations of high school and college students become better writers. "How to Say Nothing in 500 Words" is taken from his best-known book, Understanding English (1958). Although written almost fifty years ago, the essay is still relevant for student writers today. Good writing, Roberts tells us, is not simply a matter of filling up a page; rather, the words have to hold the reader's interest, and they must say something. In this essay, Roberts uses lively prose and a step-by-step process to guide the student from the blank page to the finished essay...
Words: 6637 - Pages: 27
...MISE EN SCENE ANALYSIS OF EDWARD SCISSORHANDS EXT/INT MRS. BOGGS CAR DRIVING DOWN THE STREET, DAY,. This sequence begins at approximately 15:45 into the film, after Peg Boggs encounters Edward for the first time in the mansion, it depicts them both in the car as she drives him to her house. Shot 1: 25 seconds total (including reverse shots). Tracking two shot MCU. Eye-level. Edward and Peg drive down the street to Peg's house. Edward admires the sights, people, and activities that he has never experienced or seen before. Edward smiles meekly at first, and then more broadly and confidently when he glances briefly at Peg and she they both smile at each other. He clumsily points to something and nearly injures Peg with his hands, and he bumps...
Words: 3956 - Pages: 16
...“Her good nature wore out/ like a fan belt./ So she cut off her nose and her legs/ and offered them up.” This quote from “Barbie Doll”, by Marge Piercy, refers to a young girl who wishes to change her character and her appearance in order to live up to society’s expectations. In fact, instead of being complimented or admired for whom she truly is, people would rather criticize and condemn her for whom she isn’t. As a result of endlessly trying to alter her portrait, the “girlchild” eventually “wore herself out”. This poem suggests that unrealistic societal demands are destructive for a woman’s self-esteem and well-being. When comparing oneself to an idealistic notion of female beauty and behaviour, one can only expect to feel demoralized, discouraged and devalued. Indeed, "Barbie Doll," the title of the poem, symbolizes society’s view of a perfect woman; the way society expects every woman to be. In fact, by using “Barbie Doll” as the title to her poem, Marge Piercy wants the reader to compare and contrast the adolescent’s appearance to that of a Barbie doll. Stereotypically, Mattel’s Barbie dolls have tall, thin yet curvy bodies, with symmetrical, perfect facial features, blonde hair and blue eyes. This, in turn, leads to the protagonist’s void of self-confidence. Additionally, living up to such standards - all the while being a housewife who must clean the house, raise the children and please her husband - is very demanding on the female gender. Moreover, the doll is symbolic...
Words: 7896 - Pages: 32
...ordinary and extreme. Once reading these books a reader can conclude that love itself can make you do some crazy things. “A rose for Emily” is a fictional analysis of horror or gothic tales between an over protective father, a psychotic spoiled daddy’s girl, and her lover. The relationship shown here between the girl and her father can be perceived as a typical father-daughter scenario played into today’s society. As most fathers, Emily’s dad never saw anyone up to his standards for his beloved daughter. With this being said Emily was never allowed to date or find a man’s love beyond her father’s. This put her in a distressful emotional state when she had to come to terms with her father passing away. Emily was an extremely over-bearing individual when it came to love. Her family and father had always been highly overrated people. They looked at other human-beings who did not fit their upbringings as “outsiders” and below them. In this narrative, the citizens of the town which Emily resides in are very judgmental when it comes to her personal life. Once her father died a new man came into her life named Homer. Homer was Emily’s lover and friend whom she fell madly in love with after her father’s death. He is a foreman from the North said to be tall with a dark complexion, with a booming voice, and light colored eyes. He was a beloved man in the town because of his sense of humor and lovable nature. He would later...
Words: 1361 - Pages: 6
