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Pm Project Answers

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Submitted By djabhi21
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2. You work for LL Company, which manufactures high-end optical scopes for hunting rifles. LL Company has been the market leader for the past 20 years and has decided to diversify by applying its technology to develop a top-quality binocular. What kind of project management structure would you recommend they use for this project? What information would you like to have to make this recommendation, and why?
To determine the project management structure, I would want to know the current management structure of the firm, and the project management structure, the firm has used in the past. As, it might become difficult for the employees to adjust to matrix structure if they are used to a functional structure.
The priority of the project is also an important factor in determining the project management structure. If the company is constantly loosing out on revenue, it is vital to complete the project as soon as possible.
The availability of resources is also a key factor, if the human and other resources such as technology, research labs etc. are abundant then I would choose a dedicated team and if the resources are scarce, a matrix structure would be preferable wherein employees can concentrate on both their function and project work.
However, considering the information in hand I would recommend that the company adopt a strong matrix system. The company is already a market leader in optical scopes and entering in the binocular market is not the highest priority activity for them. Moreover, the development of a new product should not hamper the company’s current functional activities. Hence, adopting a strong matrix, wherein the project manager controls most aspects of the project and functional managers are used as consultant from time to time, would be the best strategy for the firm.
Question 2: You work for Barbata Electronics. Your R&D people believe they have

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