...Sciences Department of Mathematics and Computer Science Student: Sigwadhi Teddy M149125 Research Project (HSOR 460) Proposal Presentation in partial fulfilment of BSc. 4th Year Special Honours Degree in Operations Research and Statistics Supervisor: Mr. R. Mawonike Research Topic Queuing theory based approach to the analysis of sales checkout at Montagu Spar supermarket Location: Avenues Area, Harare, Zimbabwe Background of the study • Zimbabwe is an important emerging country among the developing countries. • The Spar Montagu has been chosen to be the research object primarily because of its clientele which have different buying behaviors. There are a mix of customers, low to high class customers and it has been seen to provide interesting results on the busy and non busy periods. • The main purpose of this project is to study the application of queuing theory and to evaluate the parameters involved in the service unit for the sales checkout operation in Spar Montagu supermarket Background of the study continued… • Queuing theory is the theory of waiting lines and service provision • A mathematical model is to be developed to analyse the performance of the checking out service unit • Two parameters need to be determined from the data collected in the supermarket through the mathematical model to the service point. • One parameter is the customer arrival rate to the service point per hour • The other is the rate of service to the customer Statement of the problem •...
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...Description MKTG-320 Market Research Week 8 Final1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 2. (TCO 2) The international marketing research process is more complex than that of a domestic research process. Please explain with examples. (Points : 22) 3. (TCO 3) In determining a location for a convenience copying center, what kinds of secondary data should be available for each proposed location? (Points : 22) 4. (TCO 4) Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful. (Points : 22) 5. (TCO 5) Explain the two types of consumer purchase panels. (Points : 22) 6. (TCO 6) Explain the observational method, both pros and cons. (Points : 22) 7. (TCO 7) Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes. (Points : 22) 8. (TCO 8) What is a disguised question and when is it normally used? (Points : 22) 9. (TCO 9) Define simple random sampling and systematic sampling, including an example of use. (Points : 22) 10. (TCO 10) Define penetration pricing. (Points : 22) MKTG 320 Week 8 Final Exam Purchase here https://sellfy.com/p/dgXT/ Product Description MKTG-320 Market Research Week 8 Final1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 2. (TCO 2) The international marketing research process is more complex than that of a domestic research process. Please explain...
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...1 of 25 | 4.0 Points | Which of the following would not be part of the marketing research function with regard to managerial decision making? | | A.providing marketing intelligence feedback | | | B.exploring new opportunities | | | C.providing insights regarding segmentation opportunities | | | D.evaluating the effectiveness of a current marketing strategy | | | E.all of the above are part of the marketing research function | | Answer Key: E | | | Question 2 of 25 | 4.0 Points | Determining what consumer attitudes are with regard to a particular product and its advertising would be part of the _________ function in marketing research | | A.descriptive | | | B.diagnostic | | | C.predictive | | | D.forecasting | | | E.none of the above | | Answer Key: A | | | Question 3 of 25 | 4.0 Points | A marketing firm bids on a project for a bank study. In the study, a minimum of $20,000 is budgeted for data collection and focus groups after the survey. The bank responds by saying that it can only allocate $10,000 for data collection alone. What should the marketing research firm do? | | A.scale back the project sample size | | | B.delete the focus group research | | | C.decline the project | | | D.both (a) and (b) | | | E.none of the above | | Answer Key: C | | | Question 4 of 25 | 4.0 Points | Which of the following is NOT a way marketing research is used by corporate...
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...considered Sales Person & Channel Incentives No. of Accounts and sales expected to actual sales Innovative changes to the traditional retail supply chain have been made in attempts to increase the velocity of products through the supply chain and increase the accuracy of inventory management. Crossdocking and distribution center (DC) bypass are two initiatives to increase product velocity. Crossdocking is a process where products flow through facilities designed to consolidate or deconsolidate inbound shipments and re-route them for outbound transportation. Products are not kept in inventory. In a DC bypass process, vendor shipments are made directly to retailers without being stored within a DC. The DC bypass is also referred to as a direct-to store process. Both practices decrease the lead time of delivering orders to the retailer. Sales & Marketing Dept. integration can help better forecast and planning. Happened with IBM. Helps develop link between the marketing spending and actual sales happening, so Sales could see the value of marketing efforts, Marketing’s new product announcements often came be timed when Sales are prepared to capitalize on them. Across India, Reliance Retail serves over 2.5 million customers every week. Its loyalty programme, "Reliance One", has the patronage of more than 6.75 million customers What Value Does Sales Add? To be effective, sales must add value not only to their company but also to the customer. How can sales people do this...
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...Project Tasks: Task 1: | Download the Budget Proposal Template.docx from DocSharing. | Task 2: | Download the Course Project Description.docx. from DocSharing. | Task 3: | Review the three different business scenarios. | Task 4: | Select the business for which you will create a budget proposal. | Task 5: | Draft the first paragraph of the Section 1.0 Executive Summary. | Task 6: | Save the Draft and submit to the dropbox. | F. Grading Criteria | Description | Suggested Points | The business is briefly described in one paragraph. | 3 | The business description is in your own words. | 3 | The business description appears in the Executive Summary section of the Budget Proposal Template. | 2 | The business description is one of the three businesses described in the business profiles. | 2 | Total Points | 10 points | | END OF WEEK 1 | Student Project Activity – Week 2 G. Week 2: Budget Proposal Section 2.0 Sales Forecast H. TCOs Addressed: TCO 5: Given a new business startup or...
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...MARKETING PLAN ASSIGNMENT MM522Marketing Management This marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a product or service of your choice. It also helps you to develop a strong business-oriented written proposal and communications expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats. We have chosen this format to follow our course of study. An important element of this plan is practicing the use of applied business research tools to gather information about your proposed product or service, its industry, competitors and possible markets. At least part of your research should be conducted on-line for this project (e.g. Keller’s “Virtual Library”, the Internet at large, other proprietary on-line databases). You also have many other sources of potential information: • Internal, non-proprietary company information • Consider calling competitors for product and company information • Conduct telephone interviews of potential customers • Use empirical observation of prospective customers • Conduct customer surveys • Conduct a literature search at the library • Review periodicals for articles and advertisements The development of this Plan is an on-going and integral part of this course. At your option, you may submit one double-spaced section...
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...1. Describe the turning points in your play of the simulation (the major events – NOT a catalog of each decision you made) The main turning points: In the simulation which was a real project more than a game, to achieve headquarters expectations was not easy. We had to know about the market. Therefore, we decided to buy market research in the first quarter. Why did I consider this as a turning point? We could start our business without buying any market research, but with the help of this research we could found out lots information about the computer prices in all regions of the world and could make a better decision about product design and cost. From the $500,000 which we received from the Headquarter we invested $49,000 of that on market research in the first quarter. Our company e-board decided to buy market research in every quarter. With the production of the first laptop we decide to introduce our company to the market and officially start our business. In the third quarter we opened our sales offices in the two regions, Toronto and Chicago. We spent $218,000 for these offices. Beside the sales offices, advertisement is another big biggest turning point for every product. We spent $80,877 on our product ads. Our result in the fourth quarter was good. We had 16 percent of market share and our product was customers’ first choice in one of our targeted segments, Travel. 16 percent of the market share is not a small issue, but for a company that has the goal to achieve...
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...RESEARCH METHODOLOGY MINI THESIS “INFLUENCE OF MIDNIGHT SALE TOWARDS WOMAN AT JAKARTA” By : Annysa Yuliaty 014201100130 IB 2 CHAPTER 1 INTRODUCTION 1.1 Introduction Midnight is the middle of the night, specifically 12 o'clock at night. Intense darkness or gloom. A period of darkness and gloom. In the daily cycle of time, midnight represents the deepest point of negativity, when ghosts, demons, and all uncanny beings are most active. It is prescribed for many magic rituals and divinations. In modern times it is mathematically defined, so one is told that such-and-such will happen ‘when the clock strikes twelve’; regarded thus, it derives much of its significance from its ambiguous status—does it belong to the day that has just ended or to that which is beginning? However, in earlier centuries the term was more loosely applied, to a period rather than a point of time; it is not clear how long this was considered to be, but all supernatural evil forces were supposed to vanish when the cocks first crowed. Confusingly, midnight is also a time for certain celebratory rites, such as first footing and seeing the New Year in. This is because by modern reckoning a day begins at midnight (not at sunset, as in ancient cultures), so the day which inaugurates a new cycle must be launched with joyful and luck-bringing rituals at the earliest opportunity. Midnight sale is executed in order to stimulate consumers to buy the old product. According Taftayani (2011)...
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...consolidated Brewery Corporation was established by Mr. Carlos Lim. His sales manager Joe Pineda, his finance manager Peter Go Liao, and his production manager David Tiu, they’re all came from San Miguel Corporation and they’d been there for so many years. Only the market research director, Mario Benitez was the only one who’s a non-SMC. Now, they’re planning to launch a new brand of beer to screw the San Miguel Corporation. II. Identify the problem The sales manager, finance manager and production manager were so eager to launch their new brands of beer without conducting a market research that the market research director has been suggested. III. Alternative Course of Action * In order to Mr. Benitez to convince the chairman, sales manager, finance manager and production manager, he has to discuss to them the types of marketing research and the point of having a research before they launch a product in the market. * They must discuss it again on their conference and Mr. Benitez should explain to his executives the possible outcome of launching new brands of beer instantly. * Conduct a marketing research immediately. IV. Summary, Conclusion and Recommendation Summary The three former employees of SMC, the sales manager Joe Pineda, finance manager Peter Go Liao and production manager David Tiu decided to launch their new brand of beer that can compete against the SMC. But their market research director was opposed and said that its absurd and just a bunch of copy...
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...Product, price, place, and promotion make up the elements of a firm's marketing mix. |[pic| |a) True | |] | | | | | |b) False | |Question 2 | |2 / 2 points | ________ is the total combined customer lifetime values of all the company's current and potential customers. | | |a) | | | |Share of customer | | | | | | | |b) | | | |Customer payoff | | | | | |[pic| |c) | |] | |Customer equity | | | | | | | |d) | | | |Customer cardinality | | | | | | | |e) | | | |Customer perceived value | | | | | |Question 3 | |2 / 2 points | Josie enjoys her work at Futuristic Designs Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet existing and latent needs, now and in the future. Josie's firm practices ________ marketing. | | |a) ...
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...1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher. Key issues and concerns 1. The key issues and concerns relating to any research project such as to estimate the sales potential in the domestic market, first points to the issue of defining the purpose of the research, the area sales manager or researcher must distinguish between symptoms of organizations problem regarding the manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail. 2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13). 3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling...
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...HP – STRONG BUY Equity Research • IT • 19 August 2011 • Jyske Markets Accounts This is a case recommendation. The company will be included in our equityresearch universe as long as it holds price potential justifying a BUY recommendation. When this is no longer the case, we will discontinue our coverage although our recommendation is ACCUMULATE, REDUCE or SELL. HP price fall is overdone We restate our STRONG BUY recommendation for HP and see yesterday’s dramatic price fall as an attractive opportunity to buy. This particularly applies to investors who are patient enough to wait for better market conditions/macro-economic improvement. HP lowers its outlook: as feared, HP (like Dell (STRONG BUY) earlier in the week) last night downgraded its full-year outlook. It was, however, a relatively moderate downgrade since the sales forecast was lowered by 1.6% and EPS by 3%. Whereas HP previously guided 2011 sales and EPS at USD 129bn-130bn and USD 5.0, respectively, HP now guides USD 127.2bn-127.6bn and USD 4.82-4.86, respectively. HP’s forecast is still a shade better than we had estimated (USD 127.6bn and USD 4.7). The reduced forecast reflects a sluggish willingness to buy among private business customers and that corporate customers are now more hesitant due to the rising macro-economic uncertainty. For Q4, HP guides sales at USD 31.1bn-32.5bn as well as Non-GAAP EPS of USD 1.12-1.16 compared with consensus at USD 33.9bn and USD 1.30, respectively. In addition, HP announced...
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...Chartered Bank first started its acquiring services in Bangladesh for Visa International in1988 and then Master Card in 1991. At that point of time, ANZ Grindlays Bank had only a few premium Merchants (e.g., Pac pacific Sonargaon, Dhaka Sheraton Hotel & Aarong) to facilitate the card acceptance for the tourist and expertise in Bangladesh. Now after years together of technological expansion, the prosperity of business lies in the adherence of more technological facilities. Business man slowly grabbed this idea in Bangladesh. More young people joined the queue in business, more advancement in technological use. At present the scenario has changed more people want to facilitate EFT POS in their premises. Standard Chartered Bank, pioneer in EFT POS service has got their trend to make it popular and secure. From the merchants view point it will serve them safe accounts transactions and it will also protect them from the risk of carrying money. They can call the bank, supporting agency for the POS for their calculations. In this case study it will be described elaborately. 1.2 Back Ground of Study The study is leading from a succession of events where people first started dreaming of transferring money without carrying it physically. The dream came into reality with the advancement of science. The invention of Electronic fund transfer point of sales (EFT POS) device and its worldwide adaptation. 1.2.1 POS Machine and its values POS Machine is one kind of electronic device...
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...ASSIGNMENT 1: UNDERSTANDING MARKET RESEARCH To: Marketing Assistant Trainees From: Porter Gamble, Vice President of Marketing RE: Introduction to Market Research Welcome to Allstar Brands! As a new Marketing Assistant Trainee, you have a lot to learn before you can take over management of one of our most important brands, Allround. One key to developing effective marketing strategies is to make informed decisions based on thorough analysis of research information. Your first assignment introduces you to the research reports we use on a daily basis. You will have access to many market research reports in MarketShare. These reports are organized in the following manner: COMPANY Provides detailed information about company performance. Provides information on overall market performance and trends MARKET affecting the simulation environment, including data on competitors and the distribution channels. SURVEY Provides information about consumer buyer behavior. The number of reports and data presented in these reports is significant. One of the objectives of this assignment is to reduce information overload by having you focus on understanding one of the research reports and then sharing your insights with the other Marketing Assistant Trainees. Your supervising Marketing Manager (your instructor) will assign you one report. After finding the report, learn everything you can about the information provided in it and write a one-page summary/interpretation of the report. The summary should...
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...promoting well known drugs for uses other than what they were intended, and approved for by the FDA. These promotions for non-intended uses were being made through back channels, such as directly to physicians through sales representatives, speakers at sponsored events, as well as advertising in medical journals. GSK had been circumventing the approval process to increase sales of drugs such as Paxil, and Wellbutrin, both anti-depressants. The company had neglected to provide information to the FDA regarding specific findings in research done after the drugs had gone to market. In one medical journal, GSK had published a misleading article that was contrary to actual findings. The misleading claims of GSK to healthcare providers regarding the effectiveness of specific drugs have had far reaching affects, of which cannot be immediately determined. Several of the medications are well known and branded for anti-depressants, and diabetes. According to the US Department of Justice release, GSK had made unsubstantiated claims that the diabetes medication had a "positive cholesterol profile". In fact GSK had no documentation to support the claim. It also was branding the anti-depressants for off-label uses that were never reported to the FDA, nor had proper research done to determine if the off-label uses were safe and effective. These drugs had been marketed, and prescribed to those without the intended medical...
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