...In chapter 5 of Political Emotions Nussbaum is talking about how every human within a society should have equality, as equality is a building block of a nation, inherent to everyone based on the fact that they are human. Nussbaum began to discuss all of the different aspects of equality that all are guaranteed by a society. She goes on to state, “Our societies will protect entitlements for all not only in the political and civil realm and not only in the realm of violence and fraud, but also in the areas of life usually called social and economic: health, education, a decent level of welfare, shelter and housing” (Nussbaum, 122). The way in which this equality will be accomplished within a society is through governmental implementation of legislation,...
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...Journal #3 I agree with the outcome of my emotional intelligence test because I believe that I can read people very easily and have the skill of interpreting their wants and needs. There are five traits of emotional intelligence: self-awareness, self-regulation, motivation, empathy, and social skills. Self-awareness is recognizing your own emotions and their affects on the environment around you. I believe that I have a high rating of self-awareness because I know myself, my strengths, my weaknesses, and what situations will make me uncomfortable so I can avoid them. The next trait is self-regulation. Self-regulation has five different subcategories which include self-control, trustworthiness, conscientiousness, adaptability, and innovation. I believe that my level of self-regulation is not as high as my self-awareness level. I have self-control, I am trustworthy, and I am conscientious in the fact that I take responsibility for my own actions, however when it comes to the other aspects of self-regulation (adaptability and innovation), I do not score as high. I have a hard time being flexible and adapting to change as well as being open to new ideas. Motivation, the next characteristic of emotional intelligence, has four different subcategories: achievement drive, commitment, initiative, optimism. I think that I have a high amount of motivation because of the objectives I have achieved in my life. For example, in high school, I tore my ACL and I got through the...
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...ESSAY #1 – Politics of Affect Affect theory has recently become a burgeoning field of study. In the most basic of definitions, affect is the visceral force that is around the body, something that is not consciously known, yet it can influence our movements, thoughts, and the way one relates to other people and objects. Many theorist from a wide variety of academic disciplines have contributed to the field of affect studies. This essay will look at selected works of Nigel Thrift, Deborah Gould, and Ruth Leys to show how they have contributed to the development of affect studies. The essay will also aim to show how they might differ or agree on certain concepts within affect theory amongst other prominent affect theorist. Nigel Thrift is a leading academic in the field of human geography and has made significant contributions to the field of affect. His article, Intensities of Feelings: Towards a Spatial Politics of Affect, attempts to show that the politics of affect are central to the life of cities, given that cities are inhuman or trans-human entities and that politics is understood as a process of community without unity (Thrift, 2004, p. 57). For Thrift, affect is an object or subject of manipulation, and it is closely tied to power and how it operates, affective life and emotional life is the setting for operation of power. He states “…it is so crucial to address affect now: in at least one guise the discovery of new means of practising affect is also the discovery...
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...image will reinforce those negative feelings, evoking most likely disgust and hatred. Since the blurred out portion on his mouth gives the impression that he was swearing when the picture was took, the intended audience, those who disapprove of Cruz and others who don’t know a lot about him, will look at this picture and recognize crudeness, thus building pathos through negative emotions. Bruni also strategically uses this image of Ted Cruz to...
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...barely paid barely legal workers in dangerous factories. By establishing his credibility, building his case slowly, and appealing to both logic and emotions, Kristof succeeds in writing effective argument. Most of us think that we make our decisions based on rational thought. However, Aristotle points out that emotions such as anger, pity, fear, and their opposites, powerfully influence our rational judgments. Due to this fact, much of our political discourse and much of the advertising we experience is directed toward moving our emotions. Kristof appeals to pathos by using words or images designed to move readers and appeal to the reader’s emotion. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth. “The miasma of toxic stink leaves you gasping, breezes batter you with filth, and even the rats look forlorn.” “Many families actually live in shacks on this smoking garbage.” This examples show how Kristof creates a connection between the two sides in which the audience feels that their beliefs and values are being considered and therefore become emotionally involved. Throughout this short essay, Kristof uses emotionally loaded language and his arguments include vivid descriptions or striking examples intended to appeal to reader’s emotion. As a columnist for The Times since 2001, a two-time Pulitzer...
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...Burke, Williams, and the Hierarchy of Human Emotion Regarding the Nature of the Sublime. The sublime, or the passion distinguished by the aesthetic defined by Edmund Burke in his Philosophical Inquiry into the Origin of Our Ideas of the Sublime and the Beautiful is characterized by “astonishment […] in which all its motions are suspended, with some degree of horror” (57). These sentiments pervade the texts of his Reflections on the Revolution in France and Helen Maria Williams’ Letters Written in France. Though the two authors clearly have opposing views concerning the French Revolution, both explore the implications of human emotion and its role pertaining to the rights of man. Both authors vigorously appeal to the heart, but differ over the question of authority regarding human emotion, specifically pertaining to the sublime. Human emotion both works is employed to function as an authority in the measurement of man’s actions, but whereas the legitimacy of emotion for Burke is socially hierarchical, Williams’ notion of the sublime is more democratic. More specifically, the sublime when associated with the common man for Burke is a pejorative term whose end results in revolution. His appeal to the heart strives to achieve the aesthetic of the beauty, that is, the qualities of order and logic. For Williams, on the other hand, the height of human passion produces a sublime free from astonishment and horror and welcomes the participation of the collective to piece together...
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...Emotion Template Matrix Analysis Emotion Template Matrix Analysis (ETMA) builds on the ideas about the key role emotions play in our life, yet it derives its inspiration from a philosophical line of inquiry that goes back to American pragmatism and explores emotions from a sociological rather than a psychological perspective. Psychologists start with the premise that our feelings, actions, and thoughts reflect relatively stable, predictable personality patterns which persist over time and manifest themselves across situations. Psychological testing tends to privilege tools that reveal enduring personality traits and discriminate against personal qualities which attest to the volatility of our actions and sentiments. ETMA finds such indeterminacy to be a normal reflection of conflicting social pressures. It treats human beings as nonclassically propertied objects akin to particles in micro physics: when we don’t look at a particle, it is everywhere at once, it is a bundle of probabilities that require a measurement event to materialize as a particle with a definite mass, position, momentum, and other properties. In a similar fashion, our affect continuously and subconsciously scans the world for saliency; it generates conflicting feelings, it is pulled in different directions at once, and it takes a special occasion for a human agent to adopt an emotional attitude. Predictable though such an attitude might be, it is only a matter of probability that a person will show this or...
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...fundamentally based on cognitive related activities and emotions. Statistically, reference to psychology today is so deep rooted that some the job market for a psychologist is constantly on the rise as patients are everyone, and are everywhere. Psychological and cultural significance As a result, one of the common dispositions towards treatment and emotions that has arisen is that spoken about by Dr. Yates (2011), in his journal on reflexive self. This is basically the fact that the society though an emotionally driven sector, has an evidently open negative view towards emotions and their treatment. One would expect the situation to vary from how it was in the 19th and 20th century where emotions and any form of cognitive treatment was a cause of stigmatization and a sign of weakness, but like culture, some ideas are rather deep rooted. Today, the mere mention of treatment is a factor enough to subject especially media personalities or celebrities and renowned political figures to a world of criticism. Derek Draper who is a celebrity therapist confirms the trauma that celebrities found in need of therapy have to deal with and how these media persons try to avoid therapy and any other form of psychoanalytical form of treatment, for their sake of their careers which dictate a high profile from the public or audience (Richard & Brown, 2011). Media has however managed to device a method through which it can effectively teach of emotions as normal and not as signs of weakness as they...
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...global. Otherwise, success will elude us in our lives and careers. “Your EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them,” says Howard Gardner, the influential Harvard theorist. Five major categories of emotional intelligence skills are recognized by researchers in this area. Understanding the Five Categories of Emotional Intelligence (EQ) 1. Self-awareness. The ability to recognize an emotion as it “happens” is the key to your EQ. Developing self-awareness requires tuning in to your true feelings. If you evaluate your emotions, you can manage them. The major elements of self-awareness are: Emotional awareness. Your ability to recognize your own emotions and their effects. Self-confidence. Sureness about your self-worth and capabilities. 2. Self-regulation. You often have little control over when you experience emotions. You can, however, have some say in how long an emotion will last by using a number of techniques to alleviate negative emotions such as anger, anxiety or depression. A few of these techniques include recasting a situation in a more positive light, taking a long walk and meditation or prayer. Self-regulation involves Self-control. Managing disruptive impulses. Trustworthiness. Maintaining standards of honesty and integrity. Conscientiousness. Taking responsibility for your own...
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...Discussion Questions by Week Week One Discussion Questions Which of the following employee characteristics have the greatest impact on employee behavior: general attitudes, job satisfaction, emotions and moods, personality, values, or perception? Provide a rationale for your choice. * What type of assessments and evaluations might you use to determine the characteristics of your employees? Does the type of tool used make a difference? Why? * Which of the following employee characteristics have the greatest impact on organizational performance: general attitudes, job satisfaction, emotions and moods, personality, values, or perception? Provide a rationale for your choice. * How might an individual employee’s personality affect the performance of an organization? If the effect is negative, how might you change this? If the affect is positive, how can you capitalize on this? * As a manager, how can you use your knowledge of employee characteristics to improve organizational performance? Provide specific examples to support your response. * Review the section in Ch. 5 of your text titled, “An Ethical Choice: What If I Have the ‘Wrong Personality?’” As a manager, what do you if you have someone who scores low in desirable personality traits, but their behavior does not reflect this? How would this affect your management of that employee? How might this affect the organization? Week Two Discussion Questions There are a variety of theories...
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...Annotated Bibliography In Chapter 7 of the book titled Understanding Motivation and Emotion, author Johmarshall Reeve discusses and explains the intellectual developments that each individual goes through as they seek emotionally-laden incentives. Certain social events carry values (either negative or positive) for an individual, and the way they respond to these events throughout their life create a pattern of emotions which becomes a main source of their social needs. For example, an academic test may “activate emotional fear and behavioral avoidance” in one individual, yet activate “emotional hope” (2009) in another individual. Over time, these patterns we develop may determine and shape or future goals (7.2). Furthermore, our social needs remain “dormant” until we encounter a situation that brings these needs to our attention. According to the content listed under 7.2, people begin to learn the situations that promote positive emotional incentives and gravitate towards them, all while avoiding situations that promote negative emotional incentives. Thus, a person who enjoys and seeks achievement might enter business for the sole purpose of becoming an entrepreneur, while a person who strives for power, might enter business so that he or she can run for political office one day (Reeve, 2009, 7.2). Understanding Motivation and Social Needs, by Johnmarshall Reeve, is a highly reliable source due to the fact that is based on the studies of an eclectic amount...
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...Emotion-based advertising Discuss some of the reasons why emotion-based advertising appeals are effective. Give example of a company or brand that is using an advertising campaign based on emotional appeals. Emotional appeal refers to a promotional activity aimed at highlighting emotional factors such as appearance, status value, and popularity of a product, rather than the logical or practical factors. It is a method of persuasion that’s designed to create an emotional response. Emotional-based advertising appeals are effective because the right emotional appeal can touch the consumer’s cores and make it easier for them to recall the advertising message. Besides that, linking positive emotions to a brand name may help in creates goodwill for the product. In addition, it’s also reasonable that the more positive and frequent the emotional associations, the more likely consumers will favor the product compared to competitors that are less well known. For example, Google Chrome used an advertising appeals based on emotional appeals. Google Chrome created a touching video campaign that highlighted some of life’s most emotional and heartfelt experiences and how people can share them across multiple media platforms. This campaign attracted the audience’s attention by connects to real-life situations using real people and events. The advertisement called “Dear Sophie” is shown from a father’s perspective as he documents his daughter’s life through email, YouTube and other Web applications...
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...psychological basis that motivates the viewer toward the advertisers goals. The creative team can choose from a variety of appeals to help structure the advertising. Affective strategies are a common approach to developing a strong brand name. When an advertisement gets you to like a brand and have positive feelings for a brand, then the hope is that you will also purchase that brand. Cognitive beliefs about the brand then follow. This approach relies on the attitude development sequence of affective, conative, and cognitive. For some products, affective ads are an effective approach because there are no real tangible differences among the brands. UGG primarily use affective message strategies. The ads are made to evoke liking, positive emotions, and favorable feelings toward the products and the companies who sell them. A generic strategy gives a product attribution. An example of UGG about a few men’s wear UGG running on the breach, from this side to the other side, theirs idea just want to tell consumer to know that UGG can use for a long time and very durable. According to research, it can be implied that brand awareness tends to be higher in general for brands that are either soft sell when referring to ad...
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...Discussing aspects of Facebook Emotional contagion experiment -Karan Ramchandani[MT2014049] Abstract:this eassy talks about the facebook experiment and different aspects of this experiment like technical,ethical and the future use of the results of this experiment. 1:Introduction Emotional conatagion is when we uncontiously show the same emotion as of the person in front of us without even knowing.this is well established in daily life as we can see for example if somebody gives us a smile with positive emotion then all of the sudden we also do the same.earlier it was established that for emotional contagion the person should be in direct contact or we can say it can happens with non verbal communication. a massive scale emotional contagion experiment was conducted by facebook in the year of 2012 to check whether the emotions flow through text,this experiment was carried for about a week in the month of january. The experiment showed that “When positive expressions were reduced, people produced fewer positive posts and more negative posts; when negative expressions were reduced, the opposite pattern occurred. [1]“ basically it was to check how a users posts gets affected by others on the social network. 2:The experiment itself: 2.1: objective:experiment was performed to show that emotional contagion was also their on the social network where people cant see each other directly. 2.2 Experiment:this experiment was carried out on 689003 person around the world in the facebook users...
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...Section A Reinforcement Schedule Reinforcement schedule is the determination of when reinforcers are applied. It is either after every response or only after some responses. These apply to the two general categories of schedule, continuous reinforcement or intermittent reinforcement. Continuous Reinforcement is the reinforcement of desired behaviour every time the undesired behaviour is demonstrated. It is the simplest schedule. For example, whenever the worker is late, he/she will get a 1% deduction of pay. Intermittent Reinforcement is the reinforcement of desired behaviour when undesirable behaviours are demonstrated after a stipulated number of responses or timeframe set by reinforcer but not at every instance. There are four types of intermittent reinforcement: Fixed Interval reinforcement is received after a set amount of time, regardless of number of responses during that time. For example, a worker gets its pay every last Friday of the month. Fixed ratio interval is reinforcement occurs after a set number of responses, predictable. For example, whenever a worker makes 3 sales, he gets 20% commission. Variable interval is reinforcing someone after a variable amount of time is the final schedule. For example, A boss do not do check on the worker periodically, hence the worker does not know when the next ‘check-up’ might come, he have to be working hard at all times in order to be ready. Variable ratio interval is reinforcement based on number of responses; however...
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