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Porter 5 Forces on Healthcare Industry

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Macro-environment
PEST analysis is used to provide a summary on the key forces which is likely to affect healthcare industry at the level of the macro-environment.
Malaysia has been seen as one of the best destination for medical tourism for its modern private healthcare facilities as well as highly efficient medical professionals (Arshad, Velasamy and Wong, 2014). According to Matta president Hamzah Rahmat, the weakening Ringgit Malaysia is perceived to have benefited the medical tourism industry however the unstable political situation such as rallies, protest and violence had kept the tourist away (FMT, 2015). Despite the unfavourable political situation, healthcare industry is still expected to grow at a double-digit rate (The Edge, 2015). Based on HLIB research on healthcare sector, one the catalysts for the sector is that the community has higher educational level and awareness toward personal health which in turn increase the demand of healthcare services (The Edge, 2015). Besides, technology advancements are also transforming the healthcare industry vastly for the past decades. Technology has improved information gathering, research, treatments and communications between doctors and patients (MOH, 2015). As such, it give medical providers a fresh, effective and efficient way to practice medicine.

Threat of New Entrance

It is not easy to enter into the private healthcare industry in Malaysia as the industry is highly regulated by the Private Healthcare Facilities and Services Act 1998 (Nik Rosnah, 2011). According to Datuk Dr Lee Yan San, private healthcare providers have to face complicated legal issues and have to answer various government agencies such as labour department, statistic department, pharmaceutical department and physics department before a license is granted (TheStar, 2013).

Besides, the huge initial capital cost in building a

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