...Executive Summary This report provides a strategic analysis on Tesla. The findings consist of an Internal and External analysis of the Automotive Industry focusing mainly on the UK, a resource based view and value chain analysis of Tesla, an analysis of two PR crises and to conclude an evaluation of Tesla’s strategies. 1. External Analysis The main findings from a PESTLE analysis found that legal and technological factors had the most significant affect on the UK automotive industry. In particular UK laws that enforce vehicle CO2 emission standards are forcing manufacturers to produce more eco-friendly cars. In addition, fast changing technology is increasing innovation and creating new market segments such as the Electronic Vehicle. The main findings from a Porters 5 Forces Analysis shows: The threat of new entrants is low, the risk of substitutes is low, the buyer bargaining power is high, supplier bargaining power is moderate and the intensity of rivalry is high. This concludes that the industry is still attractive and profitable for those who are already in it. 2. Internal Analysis An internal analysis of Tesla showed that their man competitive advantage comes from their vast amount of intellectual property and infrastructure. Tesla also has large amounts of capital being invested into the company to further boost production and innovation. 3. PR Crises The two examples of PR crises found that Tesla is a company who take CSR and brand reputation seriously. They are...
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...Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement. Don’t just...
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...Analysis Report Guidelines Applied Strategy Inc. – Fall 2011 Company: Tesla Motors, Inc. (Tesla) Overall Objective: To analyze Tesla’s current operations and provide strategic recommendations to the board of directors of Tesla in order to answer how to protect and strengthen a current competitive advantage, or to create a new competitive advantage and then protect and strengthen it. The recommendations should be creative, should leverage Tesla’s current strengths and/or address Tesla’s biggest weakness, and should be supported with sound financial analysis and justification. Refer to the financial analysis provided by Paul Gregg, ASI’s CFO, and use this as your financial model for all analysis and projections. Introduction (up to 1 page) Executive Summary Please provide an executive summary in the front of the report outlining in a concise manner the most critical aspects of your analyses. Formatting for readability will be important in this section. Your executive summary should identify your most critical findings and then highlight key components of your strategic recommendation. Consider your audience here – based on your research for Tesla and the industry, what does the CEO or Chairman of the Board of Tesla need to know to achieve the company’s goals? Part 1 (2-4 pages) Identify Tesla’s current mission and analyze Tesla’s strategy In less than one page, identify Tesla’s mission. Consider all of the parts of Tesla when you reflect on the vision and mission statement. Don’t just...
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...Management and Organizations March 8, 2013 Five Forces Analysis Tesla Motors, Inc. is a luxury electric vehicle manufacturer from the United States focused towards creating increasingly affordable, efficient, and environmentally friendly vehicles.1 Tesla is a relatively new company that accounts for less than three percent of the hybrid and electric vehicle manufacturing industry.2 This report will extensively discuss the five competitive forces that influence HEV and EV manufacturing industry and how Tesla should evolve their business strategy to account for these industry forces.3 The HEV and EV manufacturing industry solely includes firms within the United States for the purposes of this report. The industry manufactures automobiles that utilize electric motors for compulsion, as opposed to traditional gas powered automobiles. It is an emerging industry currently in the growth stage. The industry is highly concentrated with just three major players, Toyota Motor Corporation, Ford, and Honda Motor Company Ltd. The industry is profitable and expected to grow another 6.3% annually the next five years.4 In this industry the threat of new entrants is weak for a variety of reasons. First, expensive and expansive manufacturing plants are utilized by all major firms in this industry, enabling leaders to produce larger volumes of HEVs and EVs than their competitors with fewer manufacturing resources. Considering firms in this industry produce relatively large volumes at lower...
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...Tesla Motors Strategic Analysis Prepared by: Lexen Beran Brenna Hayes Travis Heidemen Jenna Hughes Jake Latimer In Partial Fulfillment Of the Requirements For: MANGT 595: Business Strategy M/W/F at 12:30pm 1 Table of Contents Table of Contents…………………………………………………………………...……2 Executive Summary……………………………………………………………………...3 Introduction………………………………………………………………………………4 External Analysis………………………………………………………………………...5 Internal Analysis…………………………………………………………………………8 Strategic Challenges………………………………………………………………….…10 Strategic Recommendation……………………………………………………….……11 Implementation Plan……………………………………………………………...……13 Conclusion………………………………………………………………………………14 Bibliography……………………………………………………………….……………15 Appendices………………………………………………………………………………16 2 Executive Summary Tesla’s uniqueness and innovative products has served as a catalyst to an entire industry seeking an alternative to the complacent market of gas-powered only vehicles. But what strategies where utilized in their great success? How will the firm continue to innovate after the growth stage? This report will introduce you to Tesla and its current operating environment by examining the industry in which it operates via internal and external analysis. The report will tell of how Tesla pioneered technologies that were mostly untapped and unavailable to the masses. By examining the resources and capabilities of the firm, it will better help to delineate the...
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...Tesla Motor’s Strategy Analysis Miguel A. Colmenares D. mcolmen@knights.ucf.edu Cellular 321 536 1593 ABSTRACT This paper work has been done with the intention of doing a review and analysis of the strategies that have been followed by the car company Tesla, from its beginnings to the present day. The main objective is to analyze how these strategies have driven the success so far has reached the mentioned company in a highly competitive market like the automotive market. Initially it is covering a historical remembrance of the automotive industry and how different companies competing in this market have achieved success at different times with different strategies. Following is a brief historical review of Tesla, with the intention to place it within the context of the automotive industry. Finally, is investigated Tesla’s strategies used from its birth until now, analyzing which have been the key to success for an small company could enter the automotive market and successfully compete, knowing that it is a market dominated by giants companies and recognized brands, and with a long tradition in the industry. Key Words: Tesla Motors, Electric Autos, Automotive Industry, Automotive Strategy. Contents 1. Introduction ……………………………………………………………………... 2. Methodology……………………………………………………………………… 3. Discussion………………………………………………………………………… 3.1. Automotive Industry’s Brief History and Strategies………………………….. 3.2. Modern Automotive Industry Strategies………………………………………. ...
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...Pestel : Political and legal: * strong impact of lobby * unions are powerful in US * subsidies to support R&D for alternative cars technologies (ex: governments supports investment in hydrogen powered vehicle research) * US government currently offers economic incentives to encourage electric vehicle ownership * Voluntary export restraints : 1981 Reagan administration to control exportations * Reinforcement of laws concerning safety of customers Economic: * increase of fuel price * high selling prices: not adapted to all customers (crisis since 2008, decrease of purchase power) * the big 3 automakers (GM, Ford, Chrysler) : they dominate US automotive industry social: * cars are integrated in US society * customer tastes and preferences change very often * cars are a common way to differentiate from some social class (pyramyd’s Maslow : need of recognition, self esteem) * social issue like unemployment lead to change in consumptions * people are more and more eco-friendly but some people are still reluctant to buy all electric cars technological: * high cost of R&D : to improve efficiency and quality of vehicles * fast evolution of technologies: technological surveillance mandatory to meet customers’ needs * Many competitive car manufacturers are becoming more innovative(more choices and options such as keyless entry, ignition, anti heat glass, and audio/video systems.) In addition to some...
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...Tesla Company Marketing Program Group: Name: Institutional Affiliation: Table of Content Contents EXECUTIVE SUMMARY 2 TESLA COMPANY OVERVIEW 3 TESLA COMPANY STRATEGIC FOCUS AND PLAN 11 SITUATIONAL ANALYSIS OF TESLA COMPANY 12 SWOT Analysis Of Tesla Company (Strengths, Weaknesses, Opportunites and Threats) 12 TESLA COMPANY MARKETING PLAN 21 FINANCIAL ANALYSIS OF TESLA COMPANY 22 TESLA FIRM FINANCIAL PROJECTIONS AND FIVE FORCES ANALYSIS 24 PRODUCT 30 PRICING STRATEGIES AND APPROCAHES 30 PROMOTION STRATEGIES 31 PLACE AND DISTRIBUTION STRATEGIES 33 ORGANIZATION 34 IMPLEMENATION PLAN 34 EVALUATION 36 RECOMMENDATIONS AND CONCLUSION 37 APPENDIX 44 Tesla Company Marketing Program EXECUTIVE SUMMARY This paper will mainly focus on the analysis and investigation of Tesla’s firm overall marketing strategy and program. According to a number of research based studies and reports, it is clear and evident that Tesla Motors firm is an American company that mainly designs, manufactures, and sells electric cars and electric vehicle powertrain components in various regions globally. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Furthermore, Tesla’s stock has risen substantially in recent times according to a number of research based studies and reports. It is clear and evident that in 2014 TSLA stock climbed to about seventy percent. Tesla Motors, Inc. was founded in Silicon Valley, California...
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... Students learn that media messages are produced by organizations with definite ownership structures and which operate according to particular production techniques. These organizations work within a society which influences the media while it is itself influenced by the media. Production aspects Students are helped to "write" with the media by being given the possibility and the opportunity to express themselves through their own productions Chapter 3: Good News is No News Inverted pyramid- a good hard news story Boyd keys to success believes that one must believe in himself, has a passion for what he does and have a balance in order to succeed. Chapter 4: Journalism Censorship refers to the violation of media content Chapter 5: Printing Processes Printing process: pre-press, printing, print finishing Three professional programs: Microsoft publisher, adobe indesign, photoshop Chapter 6: Presentational Techniques 3 important qualities a speaker must have: Persuasion, thrust and learning of issues Chapter 7: Film Lumieres improved Edison’s Kinetograph...
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...Tesla Motors 3500 Deer Creek Palo Alto, CA 94304 650-681-5000 650-681-5101 I. I. Background and Introduction The focus of this analysis is on Tesla Motors and the electric vehicles they design, develop, and manufacture. Tesla Motors was incorporated in 2003 and using technology developed at the headquarters in California the company introduced the Tesla Roadster in 2008 (Tesla Motors, 2010b). On June 28, 2010 the company filed an initial public offering that was accepted by the SEC. They have also become business partners with Toyota Motor Corporation to develop an electronic version of the Toyota RAV4 to be sold in 2012 (Tesla Motors, 2010b). The importance of this analysis is two-fold. First, if a company can successfully develop a fully electric vehicle that is affordable and has mass market appeal it would mark a realistic solution to the diminishing worldwide oil supplies. Second, the technology that would be developed could be used as a springboard for the entire automotive industry. As with any business that is being hinged on new technology, there are significant risks and issues that could potentially be detrimental to the company. Being a new company, there is a very limited operating history for potential investors to go by (Tesla Motors, 2010b). Therefore, future earnings cannot be predicted based on past earnings. The company is losing money and in the SEC filing for the last quarter they state that they expect to keep losing money for...
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............................................................................... 12 2.1 Introduction ................................................................................................. 12 2.2 Question 1 ................................................................................................... 13 2.3 Question 2 ................................................................................................... 15 2.4 Question 3 ................................................................................................... 16 2.5 Question 4 ................................................................................................... 18 2.6 Question 5 ................................................................................................... 18 2.7 Question 6...
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...Syllabus MGT 496 Strategic Management and Policy, Spring 2016 Instructor: | Dr. Jim Sundali | Office: | 401D Business Administration | Class: | MW 1:00 & 4:00 in AB 102 | Office Hours: | MW 11:00-12:45 | Phone: | 775-682-9176 | E-mail: | jsundali@unr.edu (best way) | Web Site: | http://www.business.unr.edu/sundali/ | WebCampus: | http://wcl.unr.edu | Catalog Description Emphasis on the application of knowledge from all functional areas of business to organizational problems and the formulation and implementation of organizational strategies. (Major Capstone course.) Prereq(s): CH 201; ENG 102; FIN 301; MGT 323; SCM 352; junior or senior standing. Course Overview The theme of this course is the development and implementation of strategic missions, plans, objectives and tactics. You will develop strategic plans and engage in strategic management. We will integrate the knowledge you have acquired to this point in order to develop an understanding of how an entire organization functions and give you an opportunity to develop and exhibit your management and leadership abilities. Prerequisites: IS 301, FIN 301, MGT 323, SCM 352, and MGT 325 or ACC 460 Course Learnings Objectives MGT 496 is a University Capstone Course and will also serve as the coordinating course to satisfy the Ethics component of the Silver Core Curriculum. As such this course will satisfy the following three Core Objectives (CO): * CO12 Ethics: Students will...
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...Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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...photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, website www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945). ISBN 978-0-470-34381-4 Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Preface Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.1 Bill Gates Microsoft I’m not hiring MBA students for the technology you learn while in school, but for your ability to learn...
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