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Cuáles son las 5 fuerzas de PORTER?
• Amenazas de los nuevos competidores
• Rivalidad entre competidores
• Poder de negociación de los clientes
• Poder de negociación de los productos
• Amenazas de productos y servicios sustitutos
¿Cómo interactúan unas con otras?
Pienso que las 5 forman una liga que te va llevando una a la otra como consecuencia, formando una estructura de información que te lleva cada una ser complementada a la otra.
¿Porque las aerolíneas son una gran industria?
Porque en realidad a pesar de que se menciona que está debajo de la lista de rentabilidad que se menciona, por ser menos rentables, pero las barrera de entrada son bajas por lo que incluso uno no tiene que comprar en si los aviones, los puede rentar, se puede comenzar con dos vuelos ya que no necesitas un comienzo rápido, y se menciona que es una tendencia de empresa, como algo moderno.
¿De qué manera puedes cuantificar esta evaluación?
En base a variables que fundamenten cada fuerza y se les puede asignar porcentajes los cuales al sumarlos te dé un resultado porcentual donde puedas entenderlo numéricamente.
¿Qué variables utilizarías para cada una de las fuerzas de PORTER?
• Amenazas de los nuevos competidores: variables referentes a barreras de entrada y acceso a canales de distribución.
• Rivalidad entre competidores: todo lo referente a la industria en particular, como amenazas de proveedores, competidores, etc.
• Poder de negociación de los clientes: se pueden utilizar variables que van desde volumen de compra, capacidades y nivel económico del cliente
• Poder de negociación de los productos: calidad y características del producto.
• Amenazas de productos y servicios sustitutos: precios y disponibilidad de ellos.
¿En la tres décadas de esta teoría, que es lo más importante que se ha aprendido?
Que el concepto de puede aplicar a cualquier industria y economía, también, tiene como fortaleza que te ayuda a evitar ser engañado por las nuevas tendencias o sensaciones tecnológicas y te enfoca en los factores fundamentales.

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