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Porters 5 Forces

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Assignment 1a:
Identify and document the strategic business units of two firms (of your choice) from different industries. Each firm should have at least three different strategic groups. Also identify the main competitors (strategic groups of competing firms) of each strategic group of the firms of your choice. (max 1.5 pages)
International Business Machines Corporation

IBM Business Segments:

The company’s major operations consists of five business segments: 1. Global Technology Services * Primarily provides IT infrastructure services and business process services, delivering business value through global scale, standardization and automation. 2. Global Business Services * Primarily provides professional services and application management services, with IMB solutions, which leverage industry and business-process expertise while integrating the industry-leading portfolio of IBM and strategic partners, to define the upper end of client-valued services. 3. Software * Consists primarily of middleware and operating systems software 4. Systems and Technology * Provides clients with business solutions requiring advanced computing power and storage capabilities. 5. Global Financing * facilitates clients’ acquisition of IBM systems, software and services
Main IBM Competitors:
Hewlett-Packard

HP operations are organized into seven business segments: 1. Personal Systems Group (‘‘PSG’’) Is a hydride across all IBM SBU 2. Services The Strategic group competing with IBM Global Business Services SBU 3. Imaging and Printing Group (‘‘IPG’’) 4. Enterprise Servers, Storage and Networking (‘‘ESSN’’) The Strategic group competing with IBM System and Technology SBU 5. HP Software The Strategic group competing with IBM Software SBU 6. HP Financial Services (‘‘HPFS’’) The Strategic group competing with IBM

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