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Portfolio Analysis: the Market Position

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Portfolio Analysis: The Market Position

Juanita Williams
American Intercontinental University
August 30, 2015
Dr. Christopher Miller

Portfolio Analysis: The Market Position

The decision making process among hospitals are very complex, therefore, it has become more prevalent to use a portfolio analysis in there strategic planning process. The portfolio analysis will help any organization address some of the obstacles they face such as the appropriateness and measurement of growth (McCain, 1987). It is an important aspect of evaluating when the organization has the idea to start a new project or not. In he portfolio analysis the services and products are being analyzed in relation to the market growth and the market share (AIU, 2015).

It is best to know who your biggest competitors are and also know who holds the biggest share of the market. Once this is known then these should be compared to all other competitors and see what the market growth is. Health care organizations will use the portfolio analysis not only to look in to their services and products provided, but into all of the organization’s department. We will take a look at how the Sisters of Charity Hospital can use a portfolio analysis within their market for growth. The hospital is located in Columbia, South Carolina as well as Cleveland and Canton, Ohio. This organization provides many different services such as service for the elderly, blood conservatories, women’s services, orthopedic services, cancer treatment, as well as screening for numerous diseases such as heart disease, diabetes, and cancers. They also provide emergency and trauma services and service for rehabilitation.

The Stars

In the portfolio analysis there are four different quadrants where each product or services is rated and entered. The stars’ quadrant is located in the

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