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SMART BETA MARKETING STRATEGY

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Introduction Smart beta is a marketing strategy that investors use to gain a competitive advantage in indices of market capitalization through adoption of other strategies. Siegel (2014, p. 17) defines it as a typical method of funding, which does not necessarily require active management[1] (Siegel 2014, p. 17). Thus, it is a progressed measure that helps investors determine returns, possible loss, and making wise investment decisions.
Evidence supporting the use of smart beta Various firms are incorporating smart beta strategies in the investment of capitalization of assets, and stock. Holton (2002) contrast this move by arguing that capital investment in stocks should be keenly evaluated with the possible risks to help determine a smart alpha investment strategy. According to him, a well performing firm uses smart alpha as its investment strategy, bearing in mind its long run profitability as compared to smart beta strategies. For instance, the smart alpha strategy analyses the risks prone to certain capitalization investment and develops a strategy that would conform to such risk and benefit at the same time. Positive outcome relating to these forms of strategic investments is only determined by keen analysis of market inefficiencies and making use of the vulnerability to gain. This makes Stanyer (2014) to argue that although most investors have been using smart beta to measure their investment portfolios, it is more risk averse than smart alpha. He justifies this using the recent use of smart alpha by most firms to realize and analyse smart beta for their successful investment gains (Stanyer 2014).
Superior performance of smart beta on the market Smart beta a passive investment strategy, aiming at minimizing risks in

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