...Promotion: the product must be promoted or no-one will know about it and therefore be unable to buy the product. • • Advertising: by advertising, the product or service may become more known. Personal selling: selling face to face with the customer. This could involve developing a relationship with the potential buyer. Sales Promotion: there may be special promotions on sales. Public relations/publicity: the product or service may gain publicity, which will gain more demand if customers are interested in it. Sponsorship: a company may get a sponsorship deal with another company to gain publicity. E.g. companies advertise on football team’s t-shirts. Direct Marketing: face to face selling or buying. Market Communications: messages used to communicate with the market/the public (customers). • • • • • PROMOTION STRATEGIES Getting shelves: They gets or purchase shelves in big departmental stores and display their products in that shelves in attractive style. Eye Catching Position Salesman of the coca cola company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores. Sale Promotion Company also do sponsorships with different college and school's cafes and sponsors their sports events and other extra curriculum activities for getting market share. ADVERTISEMENT Coca cola company use different mediums Print media Pos material Tv commercial Billboards and holdings Print Media:They often...
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...Fresh Bakery and Pastries, Fresh Produce, Fresh Meat & Seafood, Condiments and Packaged Foods, and Cheese’s and Specialty Dairy Products. (Kudler, 2003) Kathy Kudler has been planning the restructure of operations at her three locations. She has decided to promote her current managers to middle management in each of her stores to take the burden off her so that she can spend more time running the business. The new duties of the new management team will be responsible for the hiring of the appropriate people for their departments, while also developing a training program for new and current employees. In addition, to their duties the management team must develop a precise appraisal system to gauge its employees in the future. There was a decision made that the Encinitas is in need of increasing its staff and in need of special training in each department. Kudler Fine Foods has netted after deducting cost of goods sold almost four million dollars in sales. While the consumers are looking to save money everywhere they can health is still at the top of the list. Therefore, the consumer will spend more money in order to stay healthy and that is where KFF appears. Through the great expansion and growth in KFF, this has put a strain in Karen Kudler. Consequently, the managers and the owner have decided to complete a job analysis on all of the positions that are needed for each store and for the future. Upon the review of the...
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...worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Coca-Cola Company, 2012). Internationally, Coca-Cola has adopted a global strategy that includes sponsoring professional sports leagues, music artists or groups and the Olympics. For example, the company advertises with the NBA, World Cup Tournaments, the NCAA and popular music groups such as Maroon 5 (Coca-Cola Company, 2012). Coca-Cola pays several million dollars in order to have the exclusive rights to advertise or partner with these events. Although it is an expensive way to advertise, the benefits extend far past the cost of advertising. Millions of viewers worldwide tune into or watch these events and the brand exposure is enormous. Viewers are exposed to the brand and the Coca-Cola brand becomes synonymous with that popular athlete, league or artist. By paying these popular athletes and stars to endorse their products, they influence...
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...Tutorial 7 Quiz 1. Which of the following is NOT true of product layout? a. Regular flow is less important b. Variety is low c. Regular flow is more feasible d. Volume is high 2. Which of the following is a potential disadvantage of fixed-position layout? a. Low product flexibility b. Scheduling of space and activities can be difficult c. Disturbance for customers because they are moved d. Low mix 3. In a supermarket, the prime site for product location is: a. The middle shelves of an aisle b. The bottom shelves of the aisle c. The wine and drinks area d. The shelves at the end of the aisle 4. The layout where the equipment, machinery, plant and people move as necessary is known as: a. Process layout b. Cell layout c. Fixed-position layout d. Product layout 5. A process with high variety and low volume is likely to have a: a. Cell layout b. Process layout c. Product layout d. Fixed-position layout 6. Which technology facilitates local area networks (LAN)? a. The Internet b. An intranet c. An ethernet d. An extranet 7. Process technologies are the machines, equipment and devices which help the operation transform materials, information and customers in order to add value ands fulfil the operation's strategic objectives. a. True b. False 8. Set up costs can be high; also system skills are necessary to integrate EDI.To which of the following information processing technologies is this constraint most relevant. a. Internet b. Local...
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...the company’s sales and c) a “real” market as defined by customers and competitors (Kulzick, 2007). Market definitions to be complete should include four different factors: 1. Company’s product or service ( Natural – organic personal care products that include: (Lip balm, oral care, hair care, body care, face cleansing and care and outdoor – sun care). 2. Customer ( Someone who pays the money for the service and/or product. According to the Natural Marketing Institute (2007), the Natural-Organic Personal Care Products Market targets consumers classified as LOHAS consumers. LOHAS is the acronym for Lifestyles Of Health And Sustainability. This refers to an integrated consumer group, which has a meaningful sense of environmental and social responsibility and incorporates those values into purchasing decisions. LOHAS is a critical target for companies marketing natural and organic personal care products because these consumers opinions are very influential and help push healthy environmentally- friendly products into the mainstream market. 3. Level in chain ( Develop, manufacture and distribution (Hoovers, 2009). Product develop: to improve an existing product or developing new kinds of products; manufacture: to make or process (a raw material) into a finished product, especially by means of a large-scale industrial operation and distribution: the process of marketing and supplying goods, especially to retailers....
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...1. What are economic characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment, there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store. Number of rival There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance, the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure, which are hard for the local sellers to complete with them. However, there were still many producers including new entrants that try to access the market and compete seriously with low price and differentiation- strategies among rivals. Scope of competitive rivalry The Local sellers have a little amount of scale and scope comparing to huge bottled water production companies (Pepsi, Coca Cola, Nestle Waters, and Group...
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...simple the stock that is on sale and is new into the store is usually pushed to the front of the rack in its certain section and the stock that has been out for a long time and isn’t selling well will either be pushed onto the sale rack or pushed to the back of the store. The shelf layout is very similar to all clothes stores and electrical appliances stores, it’s aisled off into sections so it makes it easy for customers to find the products they want, the newer stuff on the shelf is generally pushed forward and the older products are usually pushed towards the back. Marks and Spencers usually have a display in the shop window to entice people to dome in the store; the newer stock is generally used on these displays. Whenever Marks&Spencers are having a special event such as a sale it’s advertised all over the front of the window and the displays, the sales the company usually hold are 50% sign. They also run adverts on the television promoting the sale trying to draw customers in. Horizontal merchandising is also frequently used for products displayed on one level, such as...
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...Project Scope MGMT412 Unit 2 Assignment Project Scope A project scope is all the work that has to be done in order to deliver a product or service. The project scope statement is a detailed description of the project’s end result and the work required to make those end results. It provides an understanding between the stakeholders about the project’s scope. It will include the product scope description, product acceptance criteria, project deliverables, project exclusions, project constraints, and project assumptions. A product scope description explains the features of the product that is described in the project charter and requirement documents. The product acceptance criteria will define the process by which the accepted product is completed. The project deliverables is the products end result. The project exclusions are the items that cannot be included in the final project. The project constraint is the limits, such as to the budget, for the project. The project assumption is a list of the assumptions about the project and the end result if those assumptions are not met (A Guide, 2008). The project scope as it relates to sales and marketing will be affected after a survey determines that the customer wants more or different things in their product. This means that the project would cost more and the time line to get the product out may be sooner than planned. This affects things like the financial bottom line (How Marketing, 2011). The deliverables the team will...
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...An estimation of the demand characteristics has been given in earlier section (5.2 - The B-2-B Demand Characteristics). Before considering the customer requirements and formulate a production strategy accordingly, Really ApS should identify who the customers are and what position holds the company toward them. The bargaining power of customers is much related to production strategy as it influences the firms’ product specifications (e.g. Quality) and operational objectives (e.g. cost reduction and prices). Within a B2b trade process, the customers’ bargaining power is high if and when (FME, Porter's Five Forces: Strategy Skills, 2013): • The customers are highly concentrated • There is a high volume of substitute product supplied • Switching...
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...Abstract Shelf space is a very important factor for the super market. Shelf space is used by super market in multiple ways for example visible placement of products, displays enhancement, help customers in comparing same category products easily etc. Shelf space allocation decision to national and private brands is largely influenced by multiple factors. This research project will help to understand the super store factors decision of shelf allocation to national and private brands and its impact on sales and profits. Table of Contents Chapter One: Introduction 1 1.1 Overview 1 1.2 Background 2 1.3 Statement of Problem 3 1.4 Objectives 4 1.5 Purpose of the Study 4 1.6 Research Questions 5 1.7 Methodology 5 1.8 Significance of study 5 1.9 Delimitations 5 1.10 Operational Definitions of key terms 6 1.10.1 Supply Chain 6 1.10.2 Logistics 6 1.10.3 Out of Stock (OOS) 6 1.10.4 Replenishment 6 1.10.5 National Brands 6 1.10.6 Private Brands 6 Chapter Two: Literature Review 7 2.1 Background 8 2.2 Supplier 8 2.2.1 Case Pack Size 8 2.2.2 DSD 10 2.3 Merchandising Coverage 10 2.4 Retailer 10 2.5 Forecasting and ordering 10 2.6 Store Size 11 2.7 Number of facings 11 2.8 Backroom 12 2.9 Shelf Maintenance 12 2.10 Price Promotion 13 2.11 Time 13 2.11.1 Day of Week 13 2.12 Product Placement 14 2.13 Inventory Management 14 Chapter Three: Methodology 15 3.1 Research Approaches 15 3.2 Sample Design and Procedure 15 3.3 Sampling...
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...Student’s Name Institutional Affiliation Submission Date Abstract Soft drinks extremely popular beverages consisting mainly of carbonated water, sugar, in addition to flavorings. Almost 200 nations take pleasure in the sweet, sparkling soda. The soda has an annual utilization of slightly over 34 billion liters. Coca-Cola is a carbonated drink that is sold all over the world. It is manufactured by the Coca-Cola Company. The company is located in Atlanta, Georgia in the United States and was started by Colonel John Pemberton. The company was started in 1886. The process starts when the raw materials are taken to the cleaning unit. The bottles get cleaned, steamed and sanitized to get rid of any dirt or debris. The process is done by steam jets and water. The raw materials of making a soda are at a large extent constituted of carbonated water. It has a constituent of 94 percent. Carbon dioxide appends that special sparkle along with bites to the beverage. Carbon dioxide also acts as a mild preservative in the soda. Carbon dioxide is ideal since an exceptionally suitable gas for soft drinks. This is for the reason that carbon dioxide is motionless, non-hazardous, and fairly inexpensive. It is also simple to turn to liquid. The second main ingredient is sugar. Sugar constitutes 7-12% of the soft drink. Sugar is an important constituent for customer satisfaction of the soda. Sugar moreover balances flavors as well as acids. Very minute quantities of other additives improve taste...
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...OPERATION MANAGEMENT Group Assignment Case Study – Process Analysis in Carrefour PROCESS ANALYSIS IN CARREFOUR GROUP INTRODUCTION - History of Carrefour First in Europe, Carrefour is the 2nd retailer in the world. With a presence in thirty-two countries, it makes half its sales outside France. This makes it the most international of all food retailers. The Group is concentrated on three continents: Europe (13 countries), Latin America (4 countries) and Asia (8 countries), a field of expansion to which one might add Africa, the Caribbean and the Middle East (7 countries). The Group started this world-wide expansion more than 40 years ago, from which it has gained considerable experience. With the strength of this expertise, Carrefour pursues a growth strategy that is increasingly based on its international business. Thus, in 2004, 80% of the new points of sale were created outside France. Growth has been achieved, with an increase of sales outside France of 8.3% at constant Exchange rates in 2004. The scope of Carrefour focuses on four main grocery store formats which are hypermarket, supermarket, discount and convenient stores. Operations range from supermarkets stores and a variety of other outlets to convenience. But what Carrefour is known for above all else is the hypermarket. A hypermarket is, essentially, a super-sized supermarket that typically stocks some 70,000 items and has a sales floor as big as 20,000 square meters or approximately 215,000 square...
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...and operations of the organization, it is essential that it deploys a strong strategic performance management structure in order to improve and reinvent itself continuously. The recent financial crisis put Tesco under the pressure when its customers by seeking reduce its expenses switched to cheaper alternative supermarkets as Lidl, Asda and Aldi. According to the has poor results in this market segment, and in order to maintain their market share, the company has tackled the problem by releasing 400 low -cost new ranges of food and products on their shelves. Tesco had to change their attention/focus to sourcing and supplying chain management in order to improve its position. Position of offering the best value for the most competitive prices contributed to be Tesco number one retail in the UK. Smart Supply Chain Management and Development strategy, constantly research, seeking in order to meet customers’ needs, introducing new innovation, product quality and...
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...and I would welcome a challenging position where I might be given the opportunity to display my ability to work under pressure. WORK HISTORY: Open Box Buy November 2012 - Present Assistant Manager * Monitor and audit purchase orders * Led backroom team ensuring efficiency in time management and productivity * Assist in profit and loss monthly spreadsheet * Price incoming merchandise for sale * Create Excel manifests for in coming truckloads * Run monthly inventory scan of store * Manage markdowns on older inventory * Audit discounts done by cashiers to ensure accuracy of discounting policy Receiving Clerk * Receive inventory accurately at a fast pace * Unload pallets of merchandise from trucks * Ensure product being received is in sellable condition * Developed standard operating procedure for back room * Motivate back room to finish tasks at a fast pace * Assist on sales floor when needed AT&T Express February 2012 – November 2012 Sales Consultant/Assistant Manager * Provide an extraordinary customer experience * Exceed sales goals each month * Keep current with wireless industry * Troubleshoot any customer device or billing issues * Provide a custom solution for each customer * Keep store presentable and clean * Stocking product and keeping shelves full Best Buy...
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...Results of Ethical Consumerism on Danish Firms – By Ali Adel Murad – Bahrain -UOB In Brief Friday, January 27, 2006 On January 26, 2006, a massive boycott of dairy produce from Arla Foods started over what is perceived as a Danish attack on Muslim values. Marianne Castenskiold, a senior consultant for Dansk Industri, expressed a fear that the boycott will spread to other countries in the region and have detrimental effects on other Danish products. Denmark is one of the leading exporters of agriculture in northern Europe, whose economy is heavily dependent on foreign trade and investment. The boycott has been announced at Friday prayer services in Muslim mosques since January 20, 2006, obviously helping to foment popular support of the nations response to Denmark's alleged ignorance of Muslim values. The boycott is a response to the publication of an article in a major Danish newspaper, Jyllands-Posten. In its September 30, 2005 issue, the paper printed 12 drawings of the Muslim prophet Muhammed, drawings of the prophet are prohibited by Islamic Law. In an attempt to start a debate over freedom of speech in Denmark, the newspaper printed 12 drawings of the prophet. Four of these were of a satirical nature, with one showing the prophet with a turban hiding a lit bomb. The immediate reactions to the publication of the drawings included ambassadors from 12 Muslim countries demanding that the Danish Prime Minister, Anders Fogh Rasmussen, denounce the newspaper. Rasmussen...
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