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Potters Industries Llc

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Potters Industries LLC operates within the glass and glass manufacturing industry and produces engineered glass materials and technologies that are operated in highway safety, polymer additive, metal finishing and conductive particle markets (Exhibit 1 - 4). Potters Industries worldwide manufacturing and distribution network supplies its customers from 25 production points, 12 in the US, 2 of each in the United Kingdom, Australia, France, Japan and one each in Mexico, Brazil, Germany, Poland and Thailand. After conducting our research and analysis, we recommend that Potters Industries LLC expand its product lines into the South American country of Chile. Chile provided more arbitrage opportunities when compared with both Pakistan and Bulgaria. These opportunities will allow Potters to increase their exposure in the global market while increasing economies of scale. The small distances between the CAGE frameworks allow a smooth transition for Potters to create a regional base in Chile. Chile is an attractive market to take advantage in terms of economic growth, the government’s initiatives in moving to environmental sustainability and highway safety (Exhibit 5). Potters should take advantage of these opportunities by establishing presence in Chile through building a new operating plant in order to manufacture the good within the home market.

Support Potters Industries has successfully expanded into an innovative leader in the glass bead manufacturing industry through its market entry globalization strategy and focus differentiation strategy that allows its products to be used in 23 different markets (Exhibit 1). Potter’s has competitive advantage in technology, research and development, brand, cost and geographic location. Potters works with governments all around the world to address improvements in highway safety in the most environmentally

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