...Part 1 Scenario of the Display Board of Laundry Detergent The scenario of the laundry detergent display board is: it’s a freshman student’s first time to buy laundry detergent, and he/she has no idea of which brand to choose. At this scene we show them our laundry display board to help them make decisions. And we record their process of making decisions and analysis the attributes they value most. This is the Laundry Detergent Display Board. | Brand A | Brand B | Brand C | Brand D | Price | 11.99 | 11.99 | 17.99 | 11.99 | Scent | Clean Breeze | Lavenders | Clean Breeze | Lavenders | Liquid/Powder | Liquid | Powder | Liquid | Powder | Inclusion of Fabric-Softener | Yes | No | Yes | No | Part 2 Responses and interpretations At this part, each of our 4 group members interprets the 6 responses and we recorded their order to uncover the information. Can’s interpretation of 6 responses Response 1: Male The most important attribute: Scent- Clean Breeze: Brand A C The next important attribute: Liquid- Brand A Interpretation: Scent is the most important attribute to him, and after he optimize with “Clean Breeze”, he looks for the information of whether detergent of two remaining brands is liquid or not. After seeing Brand A is liquid, he chooses A. Which shows Liquid is the next most important attribute to him, and he just need to optimize with the Liquid. Response 2: Female The most important attribute: Scent- Lavenders: Brand B D The next important attribute:...
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...characterized by mental humanitarian character of cognitive learning, in humans, learning especially among adolescent and adult are not even in the form of sensory motor only analysis, synthesis, and comparison and abstraction and generalization. There are 3 types of learning Classical conditioning, Operant conditioning, Observational conditioning Pfizer is an American multinational pharmaceutical company and its origin is located in New York City. It was founded by Charles Pfizer and Charles Erhart in 1849.It is specified in discovering and improving new and better methods to prevent and treat diseases and improve health for people around the world. Pfizer is called when German-American cousins Charles Pfizer and Charles Erhart (originally from Ludwigsburg, Germany) World Health Organization launched a chemicals business, Charles Pfizer and Company, from a building at the intersection of Harrison Avenue and Bartlett Street in Williamsburg, Brooklyn, in 1849. There, they created associate antiparasitic known as santonin. This was a right away success, though it absolutely was the assembly of acid that basically kick-started Pfizer's growth within the Eighteen Eighties. Pfizer continued to shop for property to expand its research laboratory and works on the block delimited by Bartlett Street; Harrison Avenue; Gerry Street; and Flushing Avenue. Pfizer's original body headquarters was at eighty one Maiden Lane in Manhattan. Pfizer's analysis and development activities square measure...
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...Ariel Johnson Art of Theatre Play review Almost Maine I will be writing my play review on Almost Maine, A story about many different love stories and characters that go through many obstacles and challenges when trying to find love. I will get into my analysis of the actors in da play and how they grabbed my attention. In the beginning of the segment there were two characters, male and female who were sitting on the floor during a cold snowy Friday night; in the middle of winter. Due to the effects that there was white powder that surrounded the area and the actors were shivering and wearing heavy clothing. Throughout the segment, they both wore scarfs, hats and jackets. The actors used the empty spaces as the lines were spoken. Later on in other segments the use of props were of special value. For example in one scene characters used clay making of a shaped cartoon heart to indicate a broken heart. A Glass bottle was used as a beer bottle full of beer although it contained no liquid at all. The use of unseen spaces were very active throughout the play the knocks behind the stage were of somebody knocking on the door and the curtains displayed as a door in almost every scene. One scene in particular changed the way the curtains this time they weren’t used as a door they were used as sets of people in a party in which a hostess could be called just by the sound of a holler. The play itself used a lot of space on the stage. Each scene involved a new space that included some...
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...A detailed report on Pakistan’s top most advertising company | Promotion and advertisement | assignment on | | This report is being submitted to: KHUWAJA TARIQ Submitting By: MALEEHA MOHIUDDIN BUSHRA SHAKEEL SHAZIA TAJ HUMAID SHAKEEL SHAH SAAD ZIA Programme: BBA 8-E Department: Management Sciences Semester: Spring, 2012 Serial number | Table Of Contents | Page number | 11.11.21.3 22.12.2 33.13.2 4 5 6 | Introduction MissionCompany objectiveThe world of advertisementIndustry and competitorsClients Environmental Analysis Internal Environment External Environment PromotionAbove the lineBelow the line BudgetTelevisionPrint MediaRadio Control World most top ten advertising agencies | 455567 7810 141517 18 21 22 | About Interflow Communications (Pvt) Ltd. Our commitment is to Brands and only Brands For almost three decades, Interflow Communications has been one of the pioneers of marketing communication services in Pakistan. With offices in Karachi, Lahore and Islamabad Interflow Communications brings creative, media and advertising management acumen of around 300 professionals to the industry. From mass effectiveness of electronic, print and out of home media to the intimacy of new media, Interflow has the true grit it takes to deliver beyond expectations. History Grew to become the largest advertising agency within 5 years and have maintained leadership...
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...Literary Analysis Jennifer Marchant ENG125: Introduction to Literature Instructor: Jennifer Rupp 04/08/2013 Literary Analysis Even though everyone interprets symbolism in a story differently, the literary elements in the story are what help determine the theme. Point of view and symbolism are also factors that affect the theme of a story, as well as how the reader interprets it. The short story, “The Gift of The Magi”, there are several literary elements included in the story that would affect the theme. The overall theme of this particular short story is love. “…Mr. James Dillingham Young came home and reached his flat above he was called "Jim" and greatly hugged by Mrs. James Dillingham Young, already introduced to you as Della. Which is all very good…” (Clugston, 2010). The couple loved each other so much, that the two of them always had the best interest of the other at heart. They would nearly do anything for the other, if able. The symbolism shown in this particular story shows that because they loved each other so greatly, and even with their living conditions not being at best, they still sacrificed the little things that they thought to be so precious to them, just so they could both purchase gifts for the other during the holidays. “…Now, there were two possessions of the James Dillingham Youngs, in which they both took a mighty pride. One was Jim's gold watch that had been his father's and his grandfather's. The other was Della's hair…” (Clugston, 2010)...
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...first few days after giving birth, before true milk appears. It contains proteins, carbohydrates, fats, vitamins, minerals, and proteins (antibodies) that fight disease-causing agents such as bacteria and viruses.(1)Today it is consumed as supplement in the way of colostrum milk powder, capsules and tablets. COLOSTRUM IN THE ANCIENT WORLD Colostrum was used in ancient times by different cultures for both nourishment and remedial purposes. In an apocryphal work entitled "The Book of Sirach" (written sometime between 300-275 BC), this "first milk" from a female animal who had just given birth, was ranked up there with wheat, honey, salt, water, fire and iron as being some ofthe "necessities oflife." (R.H. Charles' The Apocrypha and Pseudepigrapha of The Old Testament (Oxford: Oxford University Press, 1976; I: 459).(2) PHYSICAL CHARACTERISTICS In 1978, A study was done by Foley and Otterby. Fifty-five Holstein herds were selected in 15 Pennsylvania counties to represent nearly 90% of all dairy operations in the state. Colostrum samples were taken from one cow per farm within four hours of calving and were refrigerated and transported on ice, and then aliquots were taken for storage at -20°C for later analysis. (3) At the final of the study, they developed the table of the change in composition over the first five milkings compared to regular milk. As seen in the table, the percent of immunoglobulins and IgG, which are certain types of protein involved in promoting the immune system...
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...brandedentertainment Case study: BMW movies – luxury car to movie star Charles Young and Amy Shea Hall, Ameritest, examine a famous piece of branded entertainment, and show how two similar films have different effects F ADE IN: An impossibly handsome man guides his convertible up to a dilapidated house on a deserted street. He exits; his white suit glints in the sun as he surveys the landscape from behind impenetrable sunglasses. In his hand, a metallic attaché case. Members of a SWAT team manoeuvre silently behind a fence. The driver takes out his cell phone and dials. A man’s voice answers. The driver says simply ‘I’m here.’ The latest Hollywood blockbuster? A prime-time TV drama? Neither. It’s advertising. Or, more accurately, advertising on steroids, aka branded entertainment. This is the opening of ‘The Hostage’, produced by BMW and their former ad agency, Fallon, employing A-list director John Woo. To understand why this and seven other BMW films were made, one need only look to the challenges facing the long-time prime brand-advertising venue: TV. Media platforms are multiplying; the internet moves ever closer to being our primary source of information, music and entertainment; and TV recording technology allows for easier ad-skipping. Advertisers worldwide are searching for new ways to use the power of film to reach increasingly elusive viewers. It is easy to be drawn in to these films and forget that they had, from their inception, a purpose beyond brilliant...
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...issues faced by the brand along with he brands market, Consumer Profile, Competitors profile, brand Inventory, Brand equity, core brand Values and assess its strengths, weaknesses and opportunities. Introduction to Brand (Brand Self Analysis) Tarang is a specialized tea creamer, operating in Dairy Industry which was launched in year 2007. Tarang tea-whitener is production of Engro Foods and is currently Pakistan's Number 1 tea-whitening brand. Tarang is a specialized tea creamer that makes the perfect cup of tea guaranteed to transport tea-lovers into a state of sheer bliss any time of the day. The brand has revolutionized the Pakistan Dairy Industry. It is presently the Leader and the biggest player of entire Dairy Industry of Pakistan, in terms of VALUE and EQUITY which is bigger than any other tetra pack milk sold in Pakistan currently. Its share in the Dairy industry is even larger than Engro Food’s own packaged full cream milk Olpers, and Nestlé’s Milk pack. Tarang tea-whitener is the only tea-creamer that combines convenience with lasting quality and real value for money. It is available in liquid and powder formats that further extend the brand's appeal to a wider audience. Since the launch of the brand in year 2007, Tarang has evolved into Engro Food’s biggest and most profitable brand with its distinctly fresh aroma, rich taste and strong focus on enhancing the tea-drinking experience for everyone...
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...STUDY REPORT No. 146 (2005) Reactive Powder Concrete N.P. Lee & D.H. Chisholm The work reported here was funded by Building Research Levy. © BRANZ 2006 ISSN: 0113-3675 Preface The low flexural tensile strength of concrete has a number of undesirable consequences for its performance as an effective building material. These include the necessity for auxiliary steel reinforcement and the requirement for thick-sectioned members that are both aesthetically unappealing and consume significant quantities of aggregates. The aggregates are an increasingly scarce resource in many urban areas. An emerging technology with the potential to overcome these limitations is reactive powder concrete (RPC). RPC is a cold-cast cementitious material in which the mechanical properties of the composite matrix are improved by (i) suppression of the weak interfacial transition zone normally developed around the aggregate through improved particle packing and (ii) refinement of the hydrated paste microstructure by extensive use of pozzolanic silica and elevated temperature curing. Tensile capacity is provided by steel micro-fibres rather than conventional reinforcement. The result is a material with the potential for flexural strength up to 50 MPa and ductility and energy absorption values approaching those of steel. The low and non-connected porosity of RPC also render it extremely durable. RPC offers the possibility of building with concrete using slender members in a ‘steel-like’ ...
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...Rather, it is disguised as a “nagging uneasiness felt by his characters”. As the protagonist, Kaname is the foremost example of this uneasiness. He is torn between embracing the modernising Taisho world with its Western liberalism, and his inner self which is progressively more drawn to traditional martial bondage. Kaname’s ambivalence towards informing his son of crisis of his marriage and the numerous excuses he offers for his inaction is evidence of the discrepancies that exist between what he wants to do and what he should do. For example, he references the prospect of his son losing composure at school as a reason to forego informing him whilst he is at school, “he [the son] may be breaking into tears right in the class”. Tanizaki situates this passivity as cultural friction which fundamentally occurs...
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...factors of failure. Firstly, the importance of international business environment for Fonterra will be illustrated briefly. Next, the report is focus on the crucial problems and mention about clostridium botulinum, which mainly refer to corporation social responsibility and ethnic behaviour aspects. Then the article will describe and evaluate the methods by the company to solve the issues. In addition, better ways for settle the problems and reasons for that will be involved as well. Last but not least, there will be some implications for companies and managers if they suffer from a similar condition in international business activities. Overall, the report will indicates the failure of Fonterra associated with contamination and primarily analysis how to deal with such issues in international business environment. Name: Hanyu Li Student ID: 300347238 Course Coordinator: Dr. Yang Yu Word Count: Date Submitted: 05/02/2015 1. Introduction International business environment contains various kinds of aspects such as society, economy, politics, regulations and technology. The significance of international business environment for firms is obviously that the environment can affect how a business operates, can have prominent effects on a firm's success and productivity (The Environmental Factors That Affect a Business). Trading across national boundaries creates jobs, increases sales, balances periodic fluctuations and provides products and services at the same time (The...
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...The New Export Product Plan Regal Company’s (Mushroom Chips) The New product export Plan Submitted By: Acknowledgement This Assignment is prepared for the course named International business. The study was done for the Business Administration of Southeast University, Dhaka, Bangladesh. I wish to think our course instructor Md. Towhidul Islam, Business Administration of Southeast University. For her kind guidance, advice and encouragement during the course of this study, she played the pivotal role by giving us an insight thought about importance of International business. She also provides a guideline for preparing this Assignment. I deeply express indebtedness opinion that she helped us immensely in preparing this Assignment. Her encouragement and praise during the course provided us real support in preparing this Assignment I also duly appreciate for extending his helping hand whenever I needed which undoubtedly will enrich our academic and individual proficiency. Letter of Transmittal May 4th, 2011 Md. Towhidul Islam Lecturer Department of Business Administration Southeast University Dear Madam, I am submitting to you the assignment, due, May 4th 2011, that you requested. The purpose of the report is to submit you of my Assignment. The content of this report concentrates on the structural and acoustical aspects. This assignment is also...
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...Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products, etc. In 2010, 40% of the company’s turnover was from consumer products. They had several exclusive outlets throughout India and had shop in shop counters in modern retail outlets. The Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan...
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...William Makepeace Thackeray Vanity Fair Analysis of the following chapter: Chapter XLVIII: In Which the Reader Is Introduced to the Very Best of Company In the chapter Rebecca Sharp finally is presented at Court — the height of her ambition. The omnipresence of the author making philosophical diagrations on different matters is a characteristic feature of the novel. The passage contains of two paragraphs, and the most part of it is the author’s phylosophical and ironic contemplation on Vanity Fair representatives’ relation to those being presented at Court and to the King himself. The figure of the King is the central one in the extract. Portaying the King, Thackeray uses the words with positive connotations: “the Good, the Magnificent, the Great”, etc. They acquire the opposite sense in the context. And this is a common feature of ironic description. Irony turns to be the key device of the passage. In the presence of the monarch the representatives of the Vanity Fair seem to be going into ecstasies: “How they cheered, and cried, and waved handkerchiefs. Ladies wept; mothers clasped their children”. We observe here many sentences with homogeneous parts, parallel constructions, which are used to give a full image of a crowd cheering in the presence of their monarch. And, so, George V is represented as The King of the Vanity Fair. The process and consequences of being presented to the Sovereign at Court are likened to the sacrament of the Eucharist. In the first paragraph...
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...Project Report on “A study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.ltd.Nagpur” Submitted to SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, Nagpur In partial fulfillment of the Requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (MBA) 2014 In specialization Marketing Submitted by Project Guide SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, NAGPUR CERTIFICATE This is to certify that the project report be titled “A Study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.Ltd.Nagpur”is bonafide work of Mr.Abhishek Shukla, student of M.B.A (session 2012-2014), Department of Management Technology, SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, NAGPUR, in partial fulfillment of course in Master of Business Administration (MBA). Dr. (Mrs.) N.V. Shah Dr.Abhijeet Agashe Dr. V.SDeshpande HOD Project guide Principal DEPARTMENT OF MANAGEMENT TECHNOLOGY SHRI RAMDEOBABA COLLEGE OF ENGINEERING AND MANAGEMENT, DECLARATION This is to certify that the project report titled “A study on segmentation, targeting and positioning strategies of Kosmo products at Spacewood Furnishers Pvt.Ltd.Nagpur” that is being submitted by me in partial fulfillment...
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