...Hamilton Power Tools marketed industrial products by catering to constructional and industrial tool market. Their construction product lines included power trowels, power trowels, concrete vibrators, generators and power driven tools. Their industrial lines were primarily pneumatic tools: drills, screwdrivers etc. One of their products – gasoline-powered chain saw was slightly different from the above tools. Mr. Campagna, the marketing manager for Hamilton Power Tools knew that the chain saw industry primarily catered to following markets:-Professionals (lumberjacks), farmers, institutions and casual users. Among these casual user segment was considered to be the future growth market. Hamilton Power Tools thus hired Consumer Metrics of Chicago to conduct two research projects. The first one was a projective technique known as Thematic Apperception Test(TAT) using picture response techniques. The basic premise of TAT research is that it in an unstructured and indirect manner encourages respondents to project their emotions, needs, motives, attitude and values at a sub-conscious level. Purpose of research: The research was primarily exploratory to gain insights into reasons why people make certain purchases. Mr. Campagna also wanted to get a flavour of language people use in talking about chain saw. Analysis of method: The research was conducted in states of Illionois and Wisconsin. People who were selected for TAT were screened on basis of whether they planned to purchase...
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...The Black & Decker Corporation (A): Power Tools Division Black & Decker, the creator of the power tools industry, caters to the three major segments of the power tools business namely, Industrial, Tradesmen, and Consumer. D&B’s market share is almost the same as Milwaukee and Makita in the Industrial and Consumer segment but with regards to the Tradesmen segment, B&D is behind. Despite its major presence in the industry, it faces a problem in the Tradesmen segment which only holds about a 9% share. This problem has been caused by a bad perception of the tradespeople regarding B&D due to its expansion into the Consumer segment shown by its successful Dustbuster® hand-held vacuum. D&B’s expansion to the Consumer segment has proved to be successful but it has also affected D&B’s image with the tradesmen who worked on residential construction. One tradesman stated, “. . . Black & Decker makes a good popcorn popper, and my wife just loves her Dustbuster, but I’m out here trying to make a living. . .” Tradesmen such as, electricians, plumbers, framers, roofers and etc are workers who are expected to show up to work with their own tools and this segment usually purchase their tools from home centers; and they regularly purchase tools for replacement basing their choices on conversations between co-workers at the job site. The fact that the households of these tradesmen use D&B as house appliances makes them think that D&B products won’t...
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...and Bosch The U.S Market for Power Tools The power tools industry in United States generates approximately $8.6 billion in boost growth and profit margin. The U.S. power tools industry is dominated by these major companies: Black & Decker that posses 9.3% market share., China’s TTI, Bosch., DeWalt and Craftsman . Thanks to all largest home centers these manufactures dominated the model of supply structure of this power tool market. Power tools as drills, saws, routers, and lathes with motor attachment that helps to reduce the work charge that are difficult to perform if you are using your hands. Black & Decker and Craftsman are the most popular brands among equipment owners, Black & Decker report 72% owning Sears Craftman brand. Far Away we can position Dewalt in the list owning 32%. Bosch increase in the year 2007 their global sales, but the company stated that the power tool sales fell in United States all of this due to the economic crisis. Bosch still the cordless strongest seller in this division. In the United States mostly 64 % of the people own some power tool equipment. These people share certain characteristics. The males are the ones that possess the mayor roll in the market of power tools corresponding to them the 68 % , by age between 35-64 posses 68% , race 70% corresponding white people and with a household income above $50K which is the 72% of the power tool owners. In the Market of power tools in terms of profitability the product...
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...ultimately see larger increases in the share price. Black and Decker is concentrated as a global manufacturer and marketer of power tools and accessories, hardware and home improvement products, and technology-based fastening systems. Due to the maturity of the market, it is essential for Black and Decker to remain a leader in product innovation and to get out of unprofitable business lines. The acquisition of Emhart resulted in many unprofitable business segments. If the acquisition was to work it was vital for Black and Decker to refocus on its core power tools, plumbing, and security hardware businesses. When Nolan Archibald was hired as CEO, an intense restructuring period set in. Inefficient plants were closed down and the development of new and existing products was developed in the new and existing plants. This also resulted in a large loss in overhead expense due to the loss of 3,000 jobs. Many shareholders were uncertain about the potential success of the Emhart transition due to the large debt/equity ratio. It took 2.7 billion in financing to acquire the company. Black and Decker sold off a total of $566 million in assets. This was a great step forward due to the $560 million dollars in goodwill added back to the balance sheet, which will hopefully lower the uncertainty that was held by many shareholders. Black and Decker knew that the power tool sales were slowing due to the idea that consumers already have such household items such as irons, toasters, drills and...
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...2015 Air Compressor Auto body shops utilize compressed air for fast tire inflation and finishing services, such as painting. The compressed air is capable of vaporizing, and then propelling paint through paint guns or automated sprayers. Using this method, vehicles are given precision paint jobs in shorter amounts of time—without exposing workers to potentially hazardous materials. Additionally, most of the hand tools found in auto body shops run on compressed air. Air compressors are also very useful for handless tools; compressed air is used to power air-operated robots to assist in automated tasks, such as assembly, painting, structural repairing, and others. In vehicle repair facilities, air compressors heighten the rapidity and reliability of plasma cutting and welding operations. Air compressors are also utilized to power tools including drills, screwdrivers, nut runner sockets, fasteners, and sanders. Disk Sander Any hot rodder worth his salt will consider a disc sander an invaluable part of the toolbox. This is one of the most versatile of power tools, and fills the need for a lightweight, heavy-duty grinder on the toughest of jobs. Good used sanders can often be purchased at very low prices from a body shop with newer equipment. Often, broken sanders require only minor repairs, and can be bought at bargain prices. Heat Gun The heat gun has so many uses. Everything from speeding up a curing process to reshaping of the plastic bumpers. And don't forget heat...
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...OSHA 10HR Safety Training EHS Training CPR First Aid Appleton East High School Appleton, WI Diploma 2004-2007 General Studies Fox Valley Technical College 2014 - Present Business Management - Entrepreneurship Program Work History: Nomac Drilling Towanda, PA April 2011-Present Floor Hand * Keep pipe racks and rig floor areas clean and tidy. * Unscrew or tighten pipes, casing, tubing, and pump rods, using hand and power wrenches and tongs. * Walk flow lines to locate leaks, using electronic detectors and by making visual inspections, and repair the leaks. * Move pipes to and from trucks, using truck winches and motorized lifts, or by hand. * Use Hydraulic or Air Hoist equipment to operate heavy loads * Guide cranes, forklift, truck operators to move loads on rig site location. * Supply equipment to rig floors as requested, and provide assistance to roughnecks. * Dismantle and repair oil field machinery, boilers, and steam engine parts, using hand tools and power tools. * Clean up spilled containment to maintain environment spills * Make sure all safety hazards are inspected prior to work US Marine Corps - Military Worldwide Deployments Jan 2007-Jan 2011 Field Artillery Cannoneer * Maintain equipment for readiness military operations * Established and...
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...skil was one of the leading manufacturers of portable power tools serving both the professional and consumer markets, the circular saw being the strongest and best seller amongst those tools, which it also invented. Other power tools that Skil manufactured included mid-priced drills and roto hammers. Skil manufactured multiple different models for different countries, depending upon the local needs of the market. Majority of Skil's sales were to Hardware stores and Home centers, which served consumers and professionals alike, followed by Contractor supply and Mill supply. Skil Corporation was acquired by Emerson Electric company in 1979 as part of the latter's growth strategy which is now faced with the challenge of increasing market share in an industry where growth is saturated and market share dominated by players such as Black & Decker and Sears. The Portable Power Tool Industry: Attractive or not? Black & Decker was the leader in this industry with 75% of its sales coming from power tools. Overall, the industry is experiencing a growth rate of 2 - 3 % per year. In 1979, Black & Decker had close to 45% market share as compared to Skil with 12%. So purely from a growth perspective, the industry doesn't look very attractive. Moreover, the consumer segment demands low cost, high quality products and is brand-name sensitive, which seems to favor the industry leaders. Critical skills required Over the years, the traditional gap between professional buyers...
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...financially mediocre and low performing company for $58 million. Skil was a leading manufacturer of portable power tools serving the professional and consumer markets, the circular saw being the strongest and best seller amongst those tools, which it also invented, and was amongst the top three in power tools market share holdings in U.S. Other power tools that Skil manufactured included mid-priced drills and roto hammers. Skil manufactured multiple different models for different countries, depending upon the local needs of the market. Under increasing competitive pressure, Skil’s financial results had not been high and attractive, although reported profitability had improved in recent years. It sold through all distribution channels but was well established in hardware stores and had a strong position in circular saws in contractor supply channels. Its sales force serviced all distributors except the mass merchandisers. Skil seldom advertised and relied more on product publicity. It sold tools on a worldwide basis, with its greatest international strength in Europe. Emerson has a task at hand to improve the market share of Skil Corporation given that the industry is saturated and has competitors like Black and Decker and Sears. Here we have to apply 5 forces to analyze the buyers, new entrants, rivalry etc… 1. Analysis of the structure of the Portable Electric Tool Industry Industry Structure Attractiveness: Moderate / Low ROE=10%, Profit margin=4% on average This is primarily...
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...Skil Corporation On March 23, 1979, Emerson Electric Company acquired Skil Corporation, a manufacturer of portable power tools, for $58 million. With sales of $2.6 billion in 1979, Emerson Electric produced a broad range of electrical and electronic products and systems. Emerson Electric Company Emerson Electric, originally a manufacturer of electric motors and fans, had gradually expanded into a broad range of consumer and industrial products. It classified its businesses into commercial and industrial components and systems; consumer goods (including portable electric tools); and government and defense products (see Table A). Emerson’s business units manufactured products principally in electrical and electronic fields, such as electric motors, controls, drives, and heating, ventilating, and air conditioning equipment. The company also manufactured power chain saws, gas cutting and welding equipment, vacuum cleaners, bench power tools (which it sold to Sears), and other consumer goods. With a stated goal of being the so-called best-cost producer in as many of its markets as possible, Emerson stressed cost reduction. Emerson defined best cost as Table A millions) Sales and Pretax Income of Emerson Electric by Business Segments ($ 1978 Sales Commercial and industrial Consumer Government and defense Intercompany sales $1,380 698 176 (20) Pretax Income $201 123 21 Sales $1,570 865 199 (20) 1979 Pretax Income $232 141 24 Source Company annual reports 2 the lowest-cost producer...
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...15, 1988 Skil Corporation op yo On March 23, 1979, Emerson Electric Company acquired Skil Corporation, a manufacturer of portable power tools, for $58 million. With sales of $2.6 billion in 1979, Emerson Electric produced a broad range of electrical and electronic products and systems. Emerson Electric Company Emerson Electric, originally a manufacturer of electric motors and fans, had gradually expanded into a broad range of consumer and industrial products. It classified its businesses into commercial and industrial components and systems; consumer goods (including portable electric tools); and government and defense products (see Table A). Table A Sales and Pretax Income of Emerson Electric by Business Segments ($ millions) Sales $1,380 698 176 (20) tC Commercial and industrial Consumer Government and defense Intercompany sales 1978 Pretax Income $201 123 21 1979 Sales Pretax Income $1,570 865 199 (20) $232 141 24 Source: Company annual reports No Emerson’s business units manufactured products principally in electrical and electronic fields, such as electric motors, controls, drives, and heating, ventilating, and air conditioning equipment. The company also manufactured power chain saws, gas cutting and welding equipment, vacuum cleaners, bench power tools (which it sold to Sears), and other consumer goods. Do With a stated goal of being the so-called best-cost producer in as many of its markets...
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...Skil Case Analysis Introduction Skil Corporation is a portable power tools manufacturer that was acquired by Emerson Electric Company in 1979. When Skil was first acquired, it had mediocre financial performance. Its main competitors in the portable power tool industry were Black & Decker, Sears, and some Japanese manufacturers. In 1979, the electric power tools were making up the majority of the portable power tool industry. Practical Applications The Competitive Environment - The main competitive force for Skil was rivalry among present competitors. Skil and Black & Decker were two competing companies that were the first in the industry to begin using high-strength plastic in their tools, which had lead to great reduction in cost. In 1979, the electric power tool market in the United States made up 37% of the worldwide market ($868 million out of $2,350 million). In the United States during 1979, mass merchandisers such as Montgomery Ward, and J.C. Penney were the primary sellers of Black & Decker and Skil portable electric power tools. Home centers were a steadily growing channel for professional and consumer power tools, and both professionals and consumers shopped at them. Home centers were growing competition for mass merchandisers, with sales of $83 million in 1979 and growing at 13% annually. In terms of global electric power tool market share, Black & Decker, Makita, Bosche, Hitachi, and Skil ranked the highest in order of share percentage. Black & Decker...
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...A sport magazine that updates all the sports fans about their favorite games and athletes is also wanted us to know that they are not just about what we love to watch but also they care about what we love to do not just a sports fan but also as a hardworking man. Drilling a wall not only needs just a good hand and eye coordination, you also need to keep your hand at a certain angle and you will also need to see clearly. It easier to said than done that why DeWalt power tool provides other features like no other tools in the market. First of all the advertisers successfully persuade the audience that DeWalt power tool will solve their problems by illustrating in the picture how big the size of their tool compare to a hand, they said it...
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...TABLE OF CONTENTS Situational Analysis 3 Alternatives 7 Decision Criteria 11 Action Plan 12 In 1910, Black & Decker was founded by two 23 year olds S. Duncan Black, and Alonzo G. Decker in Baltimore. 73 years after receiving its first patent, Black & Decker was the world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. The brand has also made its successful foray into households with products such as the DustBuster, and Spacemaker amongst other things. The franchise also holds nearly 30% of market share overall in the US power tools market. With strong segment shares in the professional industrial and consumer market at...
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...assemble and adjust various styles of clutches or brakes QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Manual dexterity and good number recognition skills is required. Ability to use air tools, power tools and hand tools is required. Experience in assembly practices and procedures are preferred. ESSENTIAL DUTIES AND RESPONSIBILITIES The list is representative but not intended to be all inclusive. Other duties may be assigned. Assemble various types and styles of product from start to finish including special customer requirements Read Operating Manufacturing Sheets (OMS) or Instructions to assemble product Burnish and adjust completed units as required Electrically test completed units and inspect parts for quality Prepare units for shipping, including proper documentation, as required Train other employees when necessary. Perform above duties with minimum supervision TOOLS AND EQUIPMENT: Air tools, power tools, hand tools and electrical test equipment PERSONAL PROTECTIVE EQUIPMENT Safety glasses and/or side shields and steel toed shoes. Some tasks may require gloves. All protective equipment required by company policy and/or State law. EDUCATION and/or EXPERIENCE: Less than high school education; or up to one (1) month related experience or training; or equivalent combination of education and...
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...2014 Data Science Salary Survey Tools, Trends, What Pays (and What Doesn’t) for Data Professionals John King & Roger Magoulas Take the Data Science Salary and Tools Survey As data analysts and engineers—as professionals who like nothing better than petabytes of rich data—we find ourselves in a strange spot: We know very little about ourselves. But that’s changing. This salary and tools survey is the second in an annual series. To keep the insights flowing, we need one thing: People like you to take the survey. Anonymous and secure, the survey will continue to provide insight into the demographics, work environments, tools, and compensation of practitioners in our field. We hope you’ll consider it a civic service. We hope you’ll participate today. Make Data Work strataconf.com Presented by O’Reilly and Cloudera, Strata + Hadoop World is where cutting-edge data science and new business fundamentals intersect— and merge. n n n Learn business applications of data technologies Develop new skills through trainings and in-depth tutorials Connect with an international community of thousands who work with data Job # 15420 2014 Data Science Salary Survey Tools, Trends, What Pays (and What Doesn’t) for Data Professionals John King and Roger Magoulas 2014 Data Science Salary Survey by John King and Roger Magoulas The authors gratefully acknowledge the contribution of Owen S. Robbins and Benchmark Research Technologies...
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