...SUBJECT: PR Communications Memo The purpose of this memo is to provide information regarding the recent press release. Jason Castro resigned as the Chief Financial Officer (CFO) of Winter Industries without providing a reason for his resignation. The resignation is effective immediately. Lily Smith was appointed by the Board of Directors as the interim CFO until the Board appoints a permanent CFO. Smith has been a part of Winter Industries for 20 years overseeing the Operations management department. While serving as interim CFO, Smith will retain her responsibilities of overseeing business operations and production here at Winter Industries. Winter Industries is a publicly traded company and is required to issue a public notice announcing this sudden vacancy. We are obligated to inform our stakeholders and customers of any changes that occur within our company. The historical financial records prepared by Castro were reviewed and questions arose regarding the handling of our company's finances. Currently, the U.S Securities and Exchange Commission (SEC) is investigating the accounting practices of Winter Industries. Legally, our company is required to comply with the SEC and provide all information requested with regards to this investigation. Public communication is important when it comes to situations of this sort. Communicating to the public early on is key too. "From a public relations standpoint, it may often make sense to go public early on, especially if...
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...Corporate Communication Article Summary Technology Transforms Corporate Communications Tina Kelly Dr. Wills Southern New Hampshire University OL 690 09/14/2014 Technology and social media is becoming a driving force in the success of businesses and communication within them and their consumers. While these new media options compete with corporate efforts to reach today's increasingly distracted audience, Crescenzo said they also create new opportunities to not only connect and share information, but also to create new relationships and gain valuable feedback. Never accept these words again: 'That's the way we've always done it around here.' Because the way you've always done it doesn't work anymore. Kirby, L. D. (2012, Apr 12) This article enlightens readers on using social media and technology to improve communications internally and externally. In nearly all organizations, employees serve as the first audience of communication that could possibly be the demise or gainful future of the organization. Crescenzo has an idea of implementing a social network strictly for employees. Within this social network employees are able to vent and voice their complaints they have noticed within the organization, without fear of being reprimanded. Studies have shown that this system has decreased the amount of gossip and downgrading the company in the public eye. Also within the social network employees will be the first to see advertisements, publications, etc. This will...
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...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
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...Business Communication Business Communication and its effectiveness as a success factor to its firms Introduction Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. Business communication is any communication used in an organisation with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organisation between the management and employees. It has purpose and a lot of attention is given to detail. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message. Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers. Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be...
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...strategy for Greenenergy. I selected Systems for Polls and Surveys, Media Communications Tools, Corporate Web Site, Trade Shows, TV interviews for CEO, Environmental Conservation Activities, Fact Finding Team and Crisis Communications Process. I selected the relevant Public Relations tools and therefore chosen the most effective plans. However, I did not optimize my Public Relations strategy because I included the Marketing and Public Relations Advertising Plan. In the second simulation, during a crisis in Greenenergy, I had to decide how to treat the message to communicate to the publics. I chose to be honest, and I chose the right option. Releasing information to the media ensured that my message was communicated immediately and earned me credibility. By cooperating with independent investigating authorities, my company earned additional credibility. INTERNAL COMMUNICATION HIERARCHY My decisions on the internal public order were legal department, senior management, employees then major investors. I was close to the correct hierarchy senior management must be the first to be informed of bad news. Senior Management must be the first to know of any bad news, because often it is they who deicide what strategy to employ. Their participation in resolving the crisis will also assure other stakeholders such as shareholders, suppliers and investors. PR TOOLS AND INTERNAL PUBLICS For internal public relations tools...
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...PR Communication Memo Beliza De La Cruz COM 530 June 25, 2012 Tonya Boddie PRESS RELEASE For Immediate Release Contact: Beliza De La Cruz at Franco Services, Inc. PH: 1 (888) FRANCOS FX: 1 (888) SERVICE Website: www.francoservices.com Email: bdelacruz@francoservices.com Resignation of Chief Financial Officer Jane Doe Bronx, NY- June 23, 2012 – Franco Services, Inc. has announced the sudden resignation of their CFO Jane Doe. The Securities and Exchange Commission (SEC) is investigating the accounting practices of Franco Services due to the unexpected resignation. Franco Services is fully cooperating with the SEC. Franco Services is willing to adapt any necessary changes and respond to all requests in order to comply with the standards set by the SEC. As interim CFO, Franco Services has appointed Franco Cruz. Cruz has been part of the accounting team at Franco Services for over 15 years. He is knowledgeable with accounting standards and practices. Cruz will be able to assist with proper compliance and respond to the SEC in a timely manner regarding any requests. Further information can be obtained on Franco Services website: www.francoservices.com or by emailing Beliza De La Cruz at: bdelacruz@francoservices.com About Franco Services We are a full service accounting firm providing a wide range of accounting and auditing assistance to corporations, small businesses, and individuals. interoffice memorandum to: Manager from: Beliza De La Cruz subject:...
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...Relations as Integration Propaganda Nina Nakajima University of Toronto lic perception must also be managed. To avoid a negative public image, companies can create the perception that they are effectively handling the problem. This way, public support can be maintained while actually doing very little to solve the problem. Technological change continues to accelerate, and with it come unintended consequences and risks that no one can predict in advance. . . . The economic interests that stand to benefit from those changes have become increasingly skillful at imposing their view of the respective risks and benefits upon society at large. So wrote Rampton and Stauber (2001, pp. 74-75, reviewed in this issue) in their exposé of the public relations (PR) industry. Their work and those...
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...Business Writing Portfolio Business Writing Portfolio Jacky Baker COM/285 January 04, 2011 Kenneth Mack Part I: Business Writing Steps Planning Analyzing the problem, defining your purposes, and analyzing the audience. Brainstorming information, benefits, and objections to include in the document. Gathering the information you need—from the message you’re answering, a person, a book, or the Web. Choosing a pattern of organization, making an outline, creating a list, writing headings. Writing Putting words on paper or on a screen. Writing can be lists, fragmentary notes, stream-of-consciousness writing, incomplete drafts, and ultimately a formal draft. Revising Evaluating your work and measuring it against your goals and the requirements of the situation and audience. The best evaluation results from re-seeing your draft as if someone else had written it. Will your audience understand it? Is it complete? Convincing? Friendly? Getting feedback from someone else. Is your pattern of organization appropriate? Does a revision solve an earlier problem? Are there any typos in the final copy? Adding, deleting, substituting, or rearranging. Revision can be changes in single words or in large sections of a document. Editing Checking the draft to see that it satisfies the requirements of Standard English. Here you’d correct spelling and mechanical errors and check word choice and format. Unlike revision, which can produce major changes...
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...Table of content Terms of Reference………………………………………………………… 3 Introduction………………………………………………………………… 4 C.C.T.U. Employment Resource Centre Brief History……………………. 5 Ownership and the size of organisation……………………………………. 6 Employment Resource Centre Hierarchical Relationship Chart…………... 7 Services provided by the Employment Resource Centre…………………... 8 PEST Analysis……………………………………………………………... 11 Communication…………………………………………………………….. 13 Conclusion…………………………………………………………………. 14 Bibliography……………………………………………………………….. 15 Terms of Reference As a part of the FETAC course we are required to do a research on the organisation we had Work Experience in are familiar with. The purpose of this project is: ✓ To investigate and analyze the organisation and the industry that organisation belongs to ✓ To outline the environmental factors that might affect the organisation ✓ To describe the structure of the organisation ✓ To describe the ownership and the size of organisation ✓ To describe the internal and external communication within this organisation It has to be submitted to Business Administration Tutor - Eimear Hynes on 23rd March 2010. Introduction The Congress Centres Network, formerly the ICTU Network of Unemployed Centres, came into being during an era of mass unemployment in 1980’s. The Centres were established to provide support, resources and a range of services...
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...industry. DII members, and the CEOs of every DII company, must abide by DII’s core principles. The DII Principles, updated in March 2010, state: We, the members of the Defense Industry Initiative on Business Ethics & Conduct (DII), affirm our commitment to uphold the highest ethical standards in all our business dealings with the government, as expressed through the following principles: 1. We shall act honestly in all business dealings with the U.S. government, protect taxpayer resources and provide high-quality products and services for the men and women of the U.S. Armed Forces. 2. We shall promote the highest ethical values as expressed in our written codes of business conduct, nurture an ethical culture through communications, training, and other means, and comply with and honor all governing laws and regulations. 3. We shall establish and sustain effective business ethics and compliance programs that reflect our commitment to self-governance, and shall encourage employees to report suspected misconduct, forbid retaliation for such reporting, and ensure the existence of a process for mandatory and voluntary disclosures of violations of relevant laws and...
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...ASSESSMENT IN AN INDUTRIAL CONTEXT The assessment process in an industrial context Three broad areas in assessment in industry * First concerned with psychological measurements of attributes of individuals in the workplace. Measures used here can be classified as psychological measures or techniques * Second and third is concerned with assessment of groups and organizations and measures used are not classified as psychological measures even though the process follows a psychometric process. Assessments of individuals The goals for individual assessment in the workplace are to assess: * Individual differences for selection and employment purposes * Inter and intra individual differences for placement, training, development, compensation and reward purposes Where measures which coply with technical standards of psychometry can be used? Personal selection Two approaches used in the application of psychological measures for selection purposes are * Input based approach where individuals are compared with the job specifications in terms of their personal characteristics or personality traits, also called the psychometric evaluation of testing approach * Output based approach where individuals are compared in relation to the required output standards of a job.also called the competency assessment approach, eg the copmtency to write, use a computer programe. Measures that are used to assess the competencies of individuals should be reliable and valid even...
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...Performance Evaluations Introduction XXXXXXXXXX is an electronics manufacturing company and for years has been known as the pioneers in the design, production, and support of innovative solutions for customers in aerospace and defense. They have expertise in flight deck avionics, cabin electronics, mission communications, information management, and simulation and training. This international organization has over 20,000 employees worldwide. Their organization spans to over 27 countries. The yearly sales for this organization are about 4 billion dollars; approximately half of their business comes from the government with the other half from the commercial industry. XXXXXXXXXX is a strong believer of Lean Manufacturing and utilizes these tools in every aspect of the business. They also believe in strong ethical practices and utilizing diversity as a means to get the best ideas from multiple backgrounds and experiences. This research will concentrate primarily on the Miami facility. It was opened in the late 1970’s and its primary customers are those in the Business and Regional markets (i.e. Bombardier, Airbus, Cessna, etc.). The Miami facility employs approximately 1,250 employees and is primarily a manufacturing facility. However, due to the availability of test equipment, it is also considered a repair center. A repair center means that the Miami facility may be called upon to repair service units that are owned by customers. As part of the curriculum for Leadership...
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...‘‘Business communication is a term that can be defined as the contact between the people in an organisation for the intention of carrying out the business activities. It is used to promote a product, service, or organization as well as pass on information within a business or work as an official statement from a company’’ (Business Communication, ask.com, 2013). Good communication skills are imperative for any business. In fact, these skills can often mean the difference between success and failure. There are two main types of business communication. Internal communication Internal communications is the function responsible for effective communication among participants within an organization. Also it refers to the sharing of information within an organization for business purposes. For example, internal communication within a company can take place via speech, telephone radio, mail, paging, fax, closed circuit television, electronic mail, Internet connections and computer networks. There are two sides to strategy in internal communications. In the first instance there is the organization's strategy — what it hopes to achieve and how it plans to go about achieving it. That strategy will be supported and, to some extent, delivered through effective internal communications. In this context internal communication can help on several different levels: * Tell: simply informing people of the direction, non-negotiable * Sell: anticipating some form of backlash, requiring...
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...business has been transformed into a powerful competitive force in the global automotive industry. An examination of the company’s communications surrounding Mulally’s retirement and the appointment of Mark Fields as the new CEO demonstrate how Ford used positive and candid communications to overcome resistance to the change. Actions as simple as providing verbal and nonverbal cues have a powerful influence on how others perceive a change (Nekoranec & Fourrier, 2013). A proposed alternative communication plan, including the use of more communication channels with increased frequency, would have helped the company address some of the fear and uncertainty among stakeholders. An example of an internal memo is provided to show how the use of positive and supportive descriptions of the change can motivate stakeholders to act as change agents on behalf of an organization by embracing the change and recognizing their essential role in the process. Innovative Change at Ford Motor Company In the past few decades Ford Motor Company has experienced a series of disruptive changes pertaining to the company’s leadership. In 2006, the appointment of Alan Mulally as the company’s Chief Executive Officer prompted extensive changes within the company that served to transform the once struggling organization into a powerful competitor (LeBeau, 2010). Mulally’s communication of a new vision for Ford, and his actions aimed at facilitating this change, have resulted in a collaborative corporate culture...
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...The Apple Company is launching a new fall campaign titled, “The Big Apple!” to promote the sales of its new laptop computer, the Mac Book Pro. Featuring the campaign in New York City, Apple stores will be selling the new MacBook Pro laptops with three new cover designs. Known for its simplicity in computer design, Apple expects to ‘wow’ audiences with a departure from the usual look and a venture into new creative territory. Aimed at (but not limited to) the creative personalities that make up fast-paced and glamorous New York City, the campaign is expected to be a big success. The campaign will consist of a city-wide contest where applicants can design a cover that involves some of the elements that represent New York City and then send their idea in to Apple. The judges will then pick one of the designs to be featured alongside the two other covers which will be created by two different icons in New York city which Apple will have personally picked. One will be an up-and-coming designer, the other an artist. By doing this, Apple creates a connection between the people in the city, the culture, and their own brand. The campaign will run from September through till December, during which time the contest will be held, the designs finalized, and the new Mac Books will be available for purchase. Target Audience/Market: In terms of the target audience that Apple is looking to focus on with their campaign, there are a few demographics that the company would like to adhere...
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