...objective is: To be seen in the media as a company that sincerely cares about Hong Kong resident and nondiscrimination. (It is because once netizen and HK citizen feel D&G is caring about them from D&G is willing to admit their fault and sincerely apologize to the public, it can reduce conflict and stop the further protest even further negative news.) The press conference should invite broadcasting companies such as TVB, radio companies such as RTHK and printing media companies such as APPLE DAILY, hoping this press conference can be higher coverage in no matter television, radio or print media to strength the message penetration. In a part of choosing spokesperson, we think Communications & PR Director at D&G Asia Pacific, Caroline Roberts is the most suitable one as the director is considered by most PR professionals to be the spokesperson of choice during a crisis. Also, the director has the most credibility with public & media. She is seen as a true representative, as a person who makes decision, and speaks for the company. Moreover, when the director comes out to say sorry, showing the company highly value HK citizens and felt regretted on this matter. Here are some Guidelines for spokesperson: 1. Be honest. Always stick to the facts. It is important to appear as open & honest, let the public easier to reaccept the company. 2. Remain calm and confident. If have time, the director should rehearse her statement and talking points enough before the press conference. She...
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...SUBJECT: PR Communications Memo The purpose of this memo is to provide information regarding the recent press release. Jason Castro resigned as the Chief Financial Officer (CFO) of Winter Industries without providing a reason for his resignation. The resignation is effective immediately. Lily Smith was appointed by the Board of Directors as the interim CFO until the Board appoints a permanent CFO. Smith has been a part of Winter Industries for 20 years overseeing the Operations management department. While serving as interim CFO, Smith will retain her responsibilities of overseeing business operations and production here at Winter Industries. Winter Industries is a publicly traded company and is required to issue a public notice announcing this sudden vacancy. We are obligated to inform our stakeholders and customers of any changes that occur within our company. The historical financial records prepared by Castro were reviewed and questions arose regarding the handling of our company's finances. Currently, the U.S Securities and Exchange Commission (SEC) is investigating the accounting practices of Winter Industries. Legally, our company is required to comply with the SEC and provide all information requested with regards to this investigation. Public communication is important when it comes to situations of this sort. Communicating to the public early on is key too. "From a public relations standpoint, it may often make sense to go public early on, especially if...
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...selects a new CFO. VSI reports that it is not currently aware of any wrongdoing, but will provide more information as it becomes known. About Violet Silk Industries: Violet Silk Industries is a publicly traded company that imports and exports silk fabric to and from third world countries. The company started in 2002 as a roadside silk fabric vendor and within three years expanded to its headquarters in California and four import/export plants. For further information, contact Mark Silkman at 555-123-4568. ### MEMORANDUM To: Mr. Yung-Guy, Manager From: your name, CPA Subject: PR Communications about CFO departure Date: December 10, 2012 CC: your facilitator_____________________________________________________________ This memo will outline what forms and communications Violet Silk Industries is legally required to file and compose, and explain the value of public communication. It will examine the balance between calming external stakeholders and the ethics of providing the SEC with the requested documentation. Last, the memo will explain how...
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...Whoa! Okay. Stop right there. Before I really get all mushy about PR and its definition, I would first like to tell you something. Usually, I would start my composition with something like the first paragraph. I would talk about PR, its meaning, and then write down what qualities a PR professional must possess. I was originally planning to do just that. When I got home from school last Friday, I immediately sat in front of my desktop computer, meaning to start with this reflection paper. It was 8:08 P.M then. 10…20…50 minutes had passed and I still didn’t have a clue on what to write. I told myself, “It’s okay, this paper isn’t due until Thursday next week anyway. I don’t need to finish it now. I’m off the hook.” Saturday came, and the same thing happened. I just stared on my PC’s screen for 3 hours! Heck, there wasn’t even a single letter on that blank document! It was clean and white! But then again, it’s okay. I told myself that there’s still tomorrow, and the day after that, and then the next, next day after that. Surely by then, I would have come up with something brilliant for this piece. I was totally wrong. I started to panic when Sunday came and I still didn’t know what to do with this paper. “What is wrong with me?! Why couldn’t I write something as simple as this? It’s just a mere reflection paper, for Pete’s sake! IT’S JUST PR!” And then it hit me. Who am I to say that “It’s JUST PR”? Who gave me the right to say something like that when I don’t...
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...Relations (PR) is defined in many ways. PR is the management of perception. It involves managing publics perception about someone or an entity like a company. However, it may also focus on a particular product or service of a company. The First World Assembly of Public Relations Associates, held in Mexico City in 1978 defines PR as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which will serve both the organization and the publics interest” (Gary Solomon/University of Phoenix, 2012). However, the British define PR as “Reputational Management.” The Britain’s definition of PR focuses on reputation and the result of what you do and what you say and what others say about you. They also say that PR is about managing reputation in a way that it warrants understanding and support, and also influences opinion and behavior” (Gary Solomon/University of Phoenix, 2012). According to "PRSA Public Relations Society Of America" (2012), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (What is Public Relations? PRSA's Widely Accepted Definition). Through the paragraph above, one can learn that there are different ways to define PR and although each is different to a degree, they are not independent of each other. Each build from one another and each provides a different perspective of PR. The...
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...character of the public relations consultant. Moreover, the students will also be told about the market and its related dilemmas as well as the public relations role in educating the market. Definition of A PR Consultant? " It is the provision of specified & creative services by an individual or a group of individuals qualified to do so by reason of experience and training by way of professional fees paid for its services by clients under an agreed contract." Advantages Of A PR Consultancy ·It is an independent advisor, able & willing to criticize. ·It has wide experience gained with many clients requiring diversity of techniques. ·It is familiar with more media than the staff PR manager. ·It has more facilities & has access to specialist services with whom good working relations are enjoyed, like printers, photographers, research units, translators etc. ·It has skilled specialist staff. ·It may have central urban location close to media, venues for receptions & suppliers of services. Disadvantages ·It is remote from the internal organization of clients. ·Generally works through only one person in the client organization, or at best through only a few people & lacks internal line of communication. ·It is limited in operations to the size of fee unlike the staff PR manager who works full time. ·It has to share loyalties between clients. ·It may know little about the client's trade, industry or special interest. Ethics Of Public...
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...is Public Relations (PR) Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. PR and the World of Business The world of business is characterised by fierce competition and in order to win new customers and retain the existing ones, the firms have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases the sales. PR Tools and Techniques PR specialists and firms use a number of tools and techniques to boost their clients’ public image and help them form a meaningful relationship with the target audience. To achieve that, they use tools such as news releases and statements for media, newsletters, organisation and participation at public events conferences, conventions, awards, etc.. PR specialists of course...
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...Compare some of the ways public relations practices vary in different parts of the world. The purpose of PR takes on several forms in the global field/market. In addition to being a media relations expert and proficient marketer, a typical “global PR” specialist can perform as your company's personal representative, acclimatizing local buyers and customers as well as growing connections with the government officials. “Strategic management of communications between a business and its foreign audiences, however, can be quite intimidating for many companies, because, although PR is PR, the challenges of launching a successful campaign are magnified on the international scene.” All companies and countries have public relation departments and in different parts of the world things have to be or are handled differently. There are “generic” principles that are basically “standardized world-wide principles.” Then there are “specific applications” which pretty mean that those “generic” principles are applied differently under different settings. “From cultural and language differences to scattered time zones and logistical obstacles, examining the overriding issues involved in conducting PR in different foreign markets, including the common pitfalls and successful strategies of companies in the international trenches” (LeClaire, J, 2010, np). I am going to use two cultures as my examples in public relations practices in different areas; Arab and American cultures. 1) Cultural...
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...Individual Research – Final Report BUSI 1073 Business Writing and Communications (Section A) (16W) Sashank Bhavsar Yorkville University Instructor: Erika Wallgren Introduction A corporate communication strategy can help any organization be effective in their communications with their stakeholders, customers, and the public at large. When an effective plan is developed, it can help an organization streamline their communication process throughout the entire company. After the Lac-Megantic crisis in June 2013, PR representatives believed that many executives from the Montreal Maine & Atlantic Railway (MMA) failed to effectively communicate the tragedy. What most companies tend to overlook is how they will approach a crisis from a communications perspective (Kirby, 2010). No matter what field of business you are in, there should be a crisis communication plan. This report will show an effective approach to develop a crisis communication plan. Developing a Crisis Response Strategy In the report written by Hanna Park, “EXPLORING EFFECTIVE POST-CRISIS RESPONSE STRATEGIES”, she defines a crisis communication strategy as what a company does and says after a crisis (Park, 2013). This means that any inappropriate response by a company can lead to a negative consequence compared to a quick and proper response helps manage a crisis in a more effective way which can then also help to minimize reputational damage. A company’s initial response will be considered the company’s...
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...6 February 2011 Monday PLM- Catwalk CMC on CLOUD 9! (Exhibit) This day was the official start of the week-long celebration for the 9th foundation day of the College of Mass Communication. The celebration includes a thanks giving mass, an outreach program, the 3rd PLuMa Lecture and Recognition Program, the much awaited groovy night and an exhibit showing the works of the PR majors which include their own PR firm brochures; photos, games and a representation of the Milestones in the history of Public Relation. As I walked the on the PLM grounds early in the morning of February 6, I saw the students from batch Simulangan as they prepare for the exhibit later that morning. Some Mass Communication students (which belong from the lower years) also helped in preparing for the said activity. I think the exhibit was divided in four (4) parts/ categories. The first thing that I saw on the catwalk were different pictures showing different concepts and taken by students from Photography class. There were two photos which I liked most. The first peg was about a little boy, whose holding a phone. It captured my attention because he looked so cute and also, the picture has the black and white effect and made me feel like it was taken when the colored pictures was not yet introduced. The second photo was about a cellular phone and on the screen, it showed that somebody is calling the phone owner and the name of the caller was “Mahal ko ”, it really made me smile because...
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...The Miller High Life One Second Ad is one of many PR case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies. Twitter, Facebook, and You Tube have a very short life compared to legacy communication systems like newspapers, but they will shortly be supplemented, or even supplanted, by a host of new capabilities. Smart phones will eventually give way to a new generation of mobile devices that enhance communication and connectivity. Third, the technologies offer an ease and simplicity of publishing and producing information that allows digital savvy citizens to easily contribute to the public discourse. For example, viral emails circulated among friends become published commentary...
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...The Miller High Life One Second Ad is one of many PR case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies. Twitter, Facebook, and You Tube have a very short life compared to legacy communication systems like newspapers, but they will shortly be supplemented, or even supplanted, by a host of new capabilities. Smart phones will eventually give way to a new generation of mobile devices that enhance communication and connectivity. Third, the technologies offer an ease and simplicity of publishing and producing information that allows digital savvy citizens to easily contribute to the public discourse. For example, viral emails circulated among friends become published commentary...
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...lectures and academic advice will not be in vain. Table of Contents Executive Summary CHAPTER ONE Aims and Objectives of the Study The main aim and objective of this study/report is to critically evaluate and understand the use and importance of public relations management in the modern era, with special consideration on the role social media plays in crisis management. Objectives In order to achieve the aim the following objectives must be met: * To understand the meaning of Public Relations. * To trace the history and development of Public Relations. * To understand and highlight social media as an important tool in PR management. * To highlight the PR activities of the 2 companies (Shell and BP) in the last 3 years (2009 - 2011). * To analyse what went wrong and what was done right from a PR perspective. * To proffer probable solutions based on the literature review. Background of the study "If I was down to my last dollar, I’d spend it on public relations." Bill Gates Public Relations management is a very important tool in everyday business....
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...Public Relations Chaka West BUS600: Management Communications with Technology Tools (MWA 1109B) Sean O’Leary March 8, 2011 Public relations are an effective means of connecting and building relationships with organizations, companies and or individuals with the general public. “When it comes to public relations, it’s hard to do anything correctly if you don’t listen to your customers (Hurst, 2011).” It can be defined as an activity that is undertaken to create a positive reputation. In order for this to be effective, those who serve in that capacity must possess skills to distribute information effectively. Public relations, driven by good communication skills, must be done effectively and accurately if an organization wants to promote its products and grasp the consumers’ attention. According to Al Ries, “You have to start with the mind of the prospect and you have to think about what’s in their minds and relate what you are doing or what your product has to offer, to what’s in their minds (n.d)” Public relations play an important role in the success or demise of an organization. When the public relation is not driven with the right intentions it can create the wrong impression. Public relations personnel must be continuously mindful of counterproductive behaviour’s among the organization's target audiences - customers, prospects, competitors and others. Research Process: The research will be done in 9 steps. First, I will choose a topic that interests me...
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...the industry. Erica Swallow lists some aspects of social media in relation to public relations in mashable.com, subjects including the evolution of interactive press releases and social platforms, connecting with other PR professionals and cutting the PR budget while maintaining a better communication overall. When we take a local approach, we can see that Turkey is seen as an emerging market in the world and this grants a good future for Pr industry as well. Danny Rogers in PRWeek reports that agency bosses see explosive growth patterns in parts of EMEA countries, especially the likes of Bulgaria, Germany, Norway and Turkey. Turkey is also seen as a “whole new motor for the global company” with various other countries including Mexico, Taiwan and Argentina. Jean Wyllie, EMEA President of Porter Novelli, sees Turkey as a more interesting market the more it gets closer to EU accession, indicating the location as a strategic one in marketing and the demographic of the country being Muslim in general requiring a different approach to marketing and PR. All in all, we can say that with the emergence of new technologies and Turkey as a good market for any industry, PR industry will surely boom in the future as well. Sources --- http://mashable.com/2010/08/16/pr-social-media-future/ http://www.prweek.com/news/1055086/Danny-Rogers-Emerging-markets-offer-global-incentives http://www.prweek.com/news/1009950/Public-Relations-Strategy-Engaging-Global-Audiences-Bridging-Borders...
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