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Presentation of Lesofat Print Ad

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Submitted By patjuat
Words 377
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Presentation of Lesofat Print Ad

History/Background

Orlistat is a popular medication for weight loss support as they work by blocking the fats consumed by an individual. About one third of fat is prevented from being absorbed by the body and is flushed down via large intestines. Hence, with less consumption of fats and calories, an ideal body weight is eventually achieved.

Back then the only Orlistat medication available was Xenical. But at the end of its patent in 2009, trade names including Olistat (Biocon), Obitrol (Micro Carsyon) and Orstat (Windlas) have been available in the market.

Lesofat is recognized as a cheap alternative for Xenical (costing around 35 php pero pill, while Xenical costs 41 php) and can be used by 18-year olds and above. Like Xenical, it is an over-the-counter drug available in 60mg and 120mg capsules. One capsule is taken three times a day with food or within one hour after a meal. Intake is not necessary if a meal is missed or if food does not contain fat.
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Knowing the background of the Orlistat supplement will make one aware of its strength and intense after-effects, which, nevertheless, is effective. However, the print ad presented contains some misleading elements.

The use of an anti-obesity agent such as Lesofat and other Orlistat equivalents will be effective but will only work for a while. Some may even gain extra pounds after Lesofat treatment.1 Also, the Lesofat capsules – similar to its Orlistat alternatives – are only an aid for weight loss. To guarantee actual results, one must change his/her lifestyle habits such as eating less calorie food and undergoing an exercise program. But of course, any weight loss depends mainly on the individual’s bodily structure.

The print ad gives an impression of fast and easy weight loss (especially if one is knowledgeable of Xenical’s notorious side effects, i.e. intense bowel movement), leaving out the facts given above. The reason why most consumers would resort to diet supplements is because they want instant results with less work, which is why the exclusion of facts could be misleading.

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[ 1 ]. http://weight-loss.knoji.com/lesofat-for-weight-loss/
[ 2 ]. Print ad from Lesofat’s “Tinatago ang Taba” Campaign (August 2009-December 2010)

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