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Pricing Strategy

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Appropriate Price Strategy Price strategy is an essential and most vital element that is involved in the marketing process. Pricing a product to low would affect the bottom line negatively. On the other hand if the price of a good or service is too high, then nobody will purchase them. The key is to research and compare all available pricing strategies and choose which the best one for a particular situation. Prices have always been the center of human interaction ever since traders have been in existence. It should come to no surprise that all companies in different industries spend countless time figuring out how to price their products and services competitively. Examining factors that may impact the development of our marketing strategy may require an assessment of a variety of factors in which includes a market analysis as well as an analysis of the Eaton’s position of the brand within the market. Being able to determine the appropriate marketing mix for the Eaton tablet will define how the product will be viewed by others that are looking in. The marketing mix will be consisted of a definition to what exactly the Eaton tablet does and how it will help optimize employee capabilities at the same time lessen the consumption of paper and employee communications. Determining the appropriate marketing mix for the Eaton tablet would consist of defining exactly what the tablet does and how it can be incorporated to every business out there to get the same output. Developing a distribution plan and deciding on how Eaton intends to make the tablet known and available to the target market. It is essential to determine whether the product is perceived by consumers as a necessity or a luxury item. In addition, determining the goal to sell the tablet in a vast number of consumers or would be preferred to sell only in a selected market would significantly impact the final

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