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Prince Edward Island Preserve Company

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The Prince Edward Island Preserve Company: Turnaround
Strategic Goals
Vision Statement: Use the P.E.I. local raw materials to produce a high quality, natural/health product representing the Province of Prince Edward Island.
Mission statement: To provide customers with great food, great scenery, and great people.
Strategic Objective: Differentiation (ie. Premium products unique to the market) mixed with Focus Differentiation in some market segments (ie. Organics when involved with Japanese market).
External analysis
SWOT Analysis----O&T
Opportunity: Over the past few years, the company had received numerous enquiries for quotations. Those quotations are very big opportunity to expand P.E.I. preserve’s business. Also the “Anne’s P.E.I. Farm” brand name is another opportunity to the company to expend Japanese market. In addition, P.E.I. preserve can attend more trade show to found more opportunity.
Threat: As people increase the focus on health and green food, there will be more and more imitation. Some large company maybe will also introduce similar product. So P.E.I. Preserve should increase their customer loyalty before it happen.
PEST
Political: The change of FDA regulation causes a delay of product shipping to USA. And the company need redo the label. The delay of shipment may let P.E.I. Preserve lose some US customer. In addition, the air travel regulation is a reason for US consumers beginning to shy away from purchases of the company’s product.
-Also, Prince Edward Island Preserve Company has a favorable tax situation in that their food products are exempt from the 5% national goods and services tax along with the Prince Edward Island’s 10% provincial sales tax.
Economic: There is a financial crisis in 2007 to 2008. So at the time of open the new company, the global economic is into recession. Therefore, the economic environment is

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